Milk Promotion Becomes
Official Sponsor Of
Major League Soccer
ROSEMONT, 111. Dairy
Management Inc. T “ (DMI)
which manages the national
checkoff on behalf of America’s
dairy producers, and MiIkPEP
(Milk Processor Education Pro
gram), have signed a partner
ship agreement with Major
League Soccer (MLS) that
makes milk the “Official Spon
sor” of MLS and its 12 teams
through the 2001 season, with
exclusive renewal options.
The fluid milk industry’s fir
st-ever sponsorship of a profes
sional sports league began at the
MLS All-Star Game in Colum
bus, Ohio, including “got milk?”
identification on the East all
star team’s jerseys. Dairy pro
motion will participate in MLS
national grassroots initiatives
with U.S. families in order to
help emphasize the nutritional
value of milk. In addition, start
ing in 2001 dairy promotion can
use MLS players in the national
“got milk?” advertising cam
paign.
“Milk is nature’s original
power drink. It has calcium to
help build strong bones, plus
eight other essential vitamins
and minerals for active bodies,”
said Linda Racicot, DMI execu
tive vice president, domestic
marketing. “This sponsorship
provides an excellent opportu
nity to educate thousands of
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moms, dads and kids that milk
should be an important part of
their training regimen.”
“Soccer is quickly becoming
America’s family sport. We wel
come the opportunity to educate
parents and children on the im
portance of a balanced, nutri
tious diet that includes milk,”
said Kurt Graetzer, vice presi
dent of MiIkPEP.
As an official sponsor of MLS,
the dairy industry will receive
full marketing and promotional
rights as a member of the MLS
corporate family.
MMB Announces
October
Class I Price
HARRISBURG (Dauphin
Co.) The Milk Marketing
Board (MMB) announced the
prices to be paid to Pennsylvania
dairy farmers for October Class I
milk (beverage) at an average of
$15.54 in the western areas of the
Commonwealth, and an average
of $16.03 in the central and east
ern areas of the Commonwealth.
However, the price received by
an individual dairy farmer will
vary as the component composi
tion of a farm’s milk differs from
the established benchmarks of
3.5 percent butterfat, 2.99 per
cent protein, and 5.69 percent
other solids.
These prices include the cur
rent over-order premium of $l.OO
per one hundred pounds of milk,
and the fuel adjustment premi
um of $.25 per one hundred
pounds of milk.
Hallowell Wins Montgomery
County 4-H Dairy Show
CREAMERY (Montgomery
Co.) Fourteen dairy cows
with six dairy breeds repre
sented were exhibited at the
Montgomery County 4-H Fair in
Creamery. Don Gable of Elver
son, PA judged the cattle and
showmanship contests.
This year’s supreme cham
pion of the show was a 3-year
old Holstein, Hallowell’s
Richard Joy, exhibited by
Amber Hallowed of Bechtels
ville. An antique gallon milk
container representing milk
from the supreme champion was
auctioned off to the top bidder,
Rosenberger Dairies of Lans
dale, for $395 as part of Mont
gomery County’s Market
Animal Sale. Proceeds from the
milk container are split between
Amber and the Montgomery
County 4-H Dairy Club. The
junior supreme champion was a
spring yearling, Hallowed’s
Patron Blue, exhibited by Amber
Hallowed of Bechtelsvide,
Holsteins exhibited by Amber
Hallowell of Bechtelsville were
the Holstein grand champion
and reserve grand champion; re
spectively. Grand champion for
the five colored breeds are as fol
lows: Ayrshire, Aaron Heiser of
Royersford; Brown Swiss, Chris
McGinnis of Souderton; Guern
sey, Adam Lutz of North Wales;
Jersey Cheryl Lutz of North
Wales, Chris McGinnis; Milking
Shorthorn, Kevin McGinnis.
Corey Yoder and Adriel Leath
erman both first year members
exhibited grade animals in their
first ever show.
For the junior 4-H’ers Corey
Lancaster Farming, Saturday, November 18, 2000-Al9
Amber Hallowell of Bechtelsville, right, exhibiting Mont
gomery County’s 2000 4-H Dairy Show Supreme Cham
pion, Hallowell’s Richard Joy and Shawn Hallowell of
Bechtelsville, left right, exhibiting the junior supreme
champion Hallowell’s Patron Blue for Amber. Also pictured
is dairy show judge Don Gable of Elverson, Pa.
Yoder of Royesford and Cheryl
Lutz received fitting and reserve
fitting awards. Junior show
manship awards went to Adam
and Cheryl Lutz. Intermediate
4-H’ers Amber Hallowell of
Becthelsville and Kevin
McGinnis of Souderton received
fitting and reserve fitting
awards. Showmanship cham
pion and reserve champions
went to Amber Hallowell and
Kevin McGinnis. In the senior 4-
H class, Sean Hallowell and
Chris McGinnis were first and
Discover^power
second place in the fitting while
Chris McGinnis was first in the
senior showmanship contest.
AH participants of the 4-H
dairy show were required to
complete a project book for each
animal. The 4-H dairy experi
ence helps teach the basics in
how to care for animals and the
economics involved with raising
dairy animals. For more infor
mation on Montgomery Coun
ty’s 4-H dairy program, contact
Lou Saporito at (610) 489-4315.
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