MS-iancastar Farming, Saturday, October 21, 2000
(Continued from Pago A 1)
Tulsa, Okla., in July.
The speech was based on the
topic, “Marketing Certified
Hereford Beef,” a topic dictated
by contest sponsors, the “Poll-
Ettes,” who also run the na
tional Hereford queen program
and various contests at the Ok
lahoma competition.
Twenty contestants from
across the U.S. participated in
the competition.
Firestine’s five-minute speech
won at the state level before she
moved on to the national com
petition, where her speech took
her to the top of he junior divi
sion.
Pairing Up
Joint ventures were a focal
point of her speech. The idea
came from a trip to a Target
store, where Firestine observed
the pairing of name brands.
“I thought it would be good to
incorporate a brand name every
one knows as a quality product
with Certified Hereford Beef
(CHB), so everyone associates
Certified Hereford Beef with a
quality product,” said Firestine.
Consequently Firestine’s
visual aids included pictures of
Heinz ketchup and Idaho baked
potatoes with hamburgers and
steaks with the heading, “Did
you have your Certified Here
ford Beef Hamburger with
Heinz Ketchup?” to help illus
trate how consumers would as
sociate CHB with quality
products
Firestine also pointed out that
a good marketing plan would in
clude a way to show the public
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Speaking Of Beef, Have You Heard About CHB?
6 The product
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Luke Vogel
Hereford Junior National
speech contest prizewinner
the nutritional value of CHB.
Additionally, Firestine men
tioned that CHB could be in
cluded on menus of fast-food
chains and upscale steakhouses.
Following the trend of today’s
lifestyle, Firestine suggested
putting CHB on the market in
the form of precooked, pack
aged roasts. Currently barbecue
chicken, pre-made salad, and
baked potatoes have cornered
the market as a quick and easy
meal available to time-pressed
Americans, said Firestine.
“How can we best offer this
convenience with CHB?” asked
Firestine.
“I was shopping with my
grandma, and every time she
goes to the grocery store she
buys precooked foods because
she lives by herself,” explained
Firestine. She also conducted In
ternet research to determine the
number of people who would
prefer that type of fast and con
venient food.
Firestine also touched on the
importance of branded beef
products in her speech. During
the presentation she asked the
audience to think of products
and the brand names which in
stantly come to mind. Then she
asked the audience to think
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about beef. “If you can’t think of
a brand, you are among the ma
jority,” said Firestine.
To help test Firestine’s stage
presence, the slide projector
broke after she gave her speech
at the women’s breakfast, un
known to her. During her speech
in front of the judges, then,
Firestine discovered the problem
and switched from a slide show
to the overhead projector.
The livestock business is a
family affair for the Firestines.
Besides brainstorming and dis
cussing speech ideas with her
father, Mike, and practicing her
presentation countless times
with her mother (“She practiced
at least two times a day,” said
her mother, Martene), Mar
geaux is joined by her sister,
Morgan, 14, in her show ring
ventures.
In addition to local fairs the
sisters also show their Herefords
in the New York and Maryland
state fairs besides Keystone,
Beef Expo, Farm Show, and
Eastern national competitions.
To add variety to their show
ring experience, the girls also
show sheep and market pigs.
During show season in the fall,
the family is also kept busy with
20 acres of pumpkins which the
family grows to sell wholesale.
Even though promoting beef
and staying cool during presen
tations are strong points for
Margeaux, she plans to head not
into marketing but pediatric
cardiology in the future.
A sophomore at Conrad
Weiser High School, Firestine
serves as secretary of the Penn-
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Luke Vogel stands with his ear-tagged Hereford puzzle
and graphs, visual aids which helped to take him into
second place in the senior division speech competition.
sylvania Junior Hereford Asso
ciation, besides being an active
member of several organizations
at school and church.
Luke Vogel, the second place
winner in the senior division of
the speech competition, brought
the experience of a lifetime on a
Hereford farm to his presenta
tion.
The son of Alvin and Donna
Vogel, he grew up on the family
farm in Butler County. The
Vogel family owns 50 head of
Hereford beef cattle besides
sheep and horses.
Vogel was also an active 4-H
participant and a student in the
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A Puzzling Presentation
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1995 governor’s school, an expe
rience which he enjoyed and
helped to draw him back to
Penn State for college.
A dairy and animal science
major and agriculture commu
nications minor at Penn State,
Vogel is looking into opportuni
ties for employment in the beef
industry, whether a cow/calf or
feedlot operation or slaughter
house.
His speech included a puzzle
which he pieced together as he
worked his way through the
speech before coming up with
the finish product of a Hereford
steer.
Vogel’s visuals also included
graphs detailing tenderness,
(Turn to Pago A4l)
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