Program Moves Research
HARRISBURG (Dauphin
Co.) In the battle for consum
ers’ hearts and minds over what
foods are best to eat, recent
media reports show that dairy
checkoff investments in nutrition
research greatly help farmers
communicate the goodness of
dairy products.
This positive coverage of
dairy’s nutrition and value is the
product of a concerted effort by
National Dairy Council® (NDC)
and local NDC affiliates, includ
ing the American Dairy Associa
tion and Dairy Council Mid East
on behalf of the Pennsylvania
Dairy Promotion Program, to
promote the health benefits of
j 133 Roths\illc Station Rd. • Litit/, PA 17543
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dairy foods. This is done by pro
viding consumer media with sci
ence-based information that is
relevant to today’s consumer life
styles.
“Steps for success begin by
compiling the latest health and
nutrition research, including
those funded by the dairy check
off,” says Debra Summerall,
spokesperson for PDPP. “We
then analyze and summarize this
research into consumer-friendly
language.”
Recent consumer media cover
age includes the March 2000
issue of American Baby maga
zine (circulation 6.S million)
quotes Journal of American Col-
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lege of Nutrition article, which
concludes that consumption of
three to four servings of dairy
daily “may reduce the risk of
stroke, help control blood pres
sure and ward off kidney stones,
colon and breast cancer, and os
teoporosis.”
In the July 4 issue of Woman’s
World (circulation 4.2 million),
the article “Metabolism-Boosting
Secrets Scientists Now Know”
advises doubling the Recom
mended Dietary Allowance
(RDA) lor calcium in order to
lose body fat, based on checkoff
funded animal studies by Dr. Mi
chael Zemel, a nutrition re
searcher at the University of
Machinery Sales
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MILL
MADE IN THE
Inc.
Tennessee. Patricia Heaton, who
co-stars in the “Everybody Loves
Raymond” television comedy se
ries, is quoted as saying that she
lost 50-pounds with a diet that
included nonfat yogurt and piz
zas with nonfat ricotta cheese.
A headline in the Sunday, July
30 issue of Parade magazine (cir
culation 134 million) reads: “Soft
drinks can be hard on bones.”
Columnist Dr. Isador Rosenfeld
advises readers to “go easy on
the sodas and drink more skim
or fat-free milk.”
Other consumer publications
have recently featured a wealth
of positive headlines proclaiming
the merits of milk and dairy
products. They include:
• “Health-Boosting Habits
Every Woman Should Develop
Drink Milk with your Meals”
April 2000 Woman’s World
(circulation 4.2 million).
• “Four of five Dentists Rec
ommend Swiss” May 2000
Men’s Health (circulation 5.5
million).
• “got milk? Not Enough”
April 2000 Good Housekeeping
(circulation 17 million). The arti
cle includes a graphic that lists
“kid-friendly” choices of nutri
tious dairy foods.
The media relations program
includes monthly news alerts and
a hotline to help media arrange
interviews with health and nutri
tion experts. NDC also distrib
utes newsletters that highlight
health benefits of dairy foods and
provides media with the latest
topics related to dairy’s role in
nutrition and health. NDC refers
media to its award-winning Web
site, www.nationaldairycounci
l.org, for information on the lat
est nutrition research from lead
ing national universities and
other reputable organizations.