Certified Angus Beef Meets Lancaster County
BRICKERVILLE, Pa.
Will Rogers once said: “Even
when you’re on the right track,
if you’re standing still, you’ll get
run over...” That was the quote
Turk Stovall left with producers
attending an annual cattle feed
ers’ meeting conducted in
August.
Stovall is Assistant Director
of Feeder-Packer Relations for
the Supply Development
Branch of Certified Angus Beef
(CAB), based in Manhattan,
Kansas. After a roast beef
dinner, the crowd of 110 cattle
feeders from Lancaster and sur
rounding counties, learned
about CAB’s efforts to meet the
growing demand for their beef
products through the CAB
Feedlot Licensing Program.
While he was here for the
meeting, Stovall took a few extra
days to get to know the area, the
people, and see some good
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cattle. AB feedlot consultants
Jim Hogue and Curt Umble,
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guides.
Stovall told the crowd, “I got
my Feedlot Nutrition degree in
the Midwest, and I thought I
knew it all. But after traveling to
your feedlots here with Jim, I
found out you are some of the
most innovative cattle feeders
I’ve been to.”
“What took my eye, was the
quality of the cattle fed here, the
way they’re put together, and
the strong Angus influence in
the feedlots we visited,” Stovall
said before the meeting, during a
brief tour stop at the New Hol
land Sales Stables. “It’s nice to
see that here. In some areas, it’s
hard to come by.”
Standing at ringside, watch
ing the gavel fall on CAB-type
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cattle during the sale, he asked
many questions about the vari
ous buyers and wondered aloud,
“Where are those cattle going?”
The wheels were turning, when
it became obvious that most
were not being purchased for
CAB plants.
More impressive than the
cattle, Stovall said, were the
people he met. “There’s nothing
better than sitting down with
salt of the earth people and talk
ing about the industry, hearing
their concerns and ideas, and
seeing the unique style with
which they do things.”
He found producers were re
sponsive and interested in the
CAB feedlot licensing program.
But he also received some feed
back to take home with him on
the obstacles, mainly the desire
for higher packer premiums on
CAB qualifiers. He also visited
the Karl Hess farm in Willow
Street. Hess has been doing
custom feeding for cow/calf pro
ducers and recently dedicated a
portion of his feedlot for CAB li
censing, the first in the area to
do so.
“This (feedlot licensing) pro
gram can help us both out. The
feeder helps us make more certi
fied product to meet the
demand, and we partner with
him to expose his name and
feedlot through the Angus Asso
ciation so he can get good Angus
influenced cattle to feed,” Sto
vall explained.
Presently, 80 percent of the
beef processing plants in the
U.S. are licensed CAB, but the
acceptance rate for carcasses
meeting the stringent quality
and yield grade criteria is only
20 percent.
Meanwhile, CAB is moving
more end meats through new
product development, and more
middle meats than ever before.
They want to expand interna
tionally, but they just do not
have the volume to go where
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they want to go, Stovall said.
Plus, CAB will be supplying
heat and serve beef, including
pot roast, deli items and all beef
frankfurters for the venues of
the 2002 Olympics.
Thus, the CAB feedlot licens
ing program was developed to
get more Angus-influenced
cattle into the CAB product
chute. Currently, 49 feedlots are
licensed in 14 states, a few of
them in Pennsylvania, Ohio and
Virginia.
“Feedlots will play an in
creasingly important role in the
coordination of the beef indus
try,” he said. “Today, 2,075
feedyards sell 85 percent of the
nation’s fed cattle. The top 25
companies have 98 yards that
account for 38 percent of all fed
cattle, and the trend continues
bigger every year.”
But CAB doesn’t think bigger
necessarily means better in
terms of achieving its supply de
velopment goals. “Size is not an
(Turn to Pag* A 37)
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