. row m left, Sarah Blot ~ vene jrio;
Jennifer Getman, Jefferson; Andrea Milleville, Niagra-Orieans; Natalie
Fonda, St. Lawrence; Kelly Ann Coyle, Chemung; Jacqueline Wool
schlager, Lewis; Elizabeth Newbold, Chenango; Nicki Boger, New Jer
sey State Princess; Cairy Norman, NYS First Alternate; Marianne
Moody, NYS Princess; Christine Weissmann, NYS Second Alternate;
Trista Hughes, Columbia; Ashley Clark, Madison; Katy Furner, Oneida;
Amy Howard, Tompkins. Second row from left, Kassandra Martin, Her
kimer; Representative from Oswego County; Sarah Knapp, Cortland.
Dairy Princesses Leant Skills Behind Effective Promotion
HAMILTON, N.Y. Sunny
skies welcomed 33 new county
dairy princesses to the American
Dairy Association and Dairy
Council’s (ADADC) annual
training seminar. Held at the
White Eagle Conference Center
in Hamilton July 6-7, the two
day event prepared girls for their
role in increasing milk and dairy
product consumption throughout
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the coming year.
Throughout their year-long
reign, dairy princesses are asked
to make school presentations,
generate newspaper publicity for
dairy products, attend farm
meetings, and make appearances
at special events. At the seminar,
promoters attended interactive
workshops on public speaking,
school presentations, newspaper
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(717) 445-5046 Throughout The U.S.
and media relations, product
knowledge, and heard an update
from the Madison Co. Health de
partment. The seminar allowed
girls to meet fellow dairy
promoters across New York and
New Jersey who are interested
and enthusiastic about increasing
dairy product consumption, and
offered the girls ample opportu
nity to ask one-on-one questions.
‘*K -
.jrd row vom I Crystal Richards, Wyoming; Colleen Fanton,
Genesee; Melissa Mark, Livingston; Jessica Nielson, Rensselaer; Ken
dra Inman, Delaware; Erin Sweezey, Washington; Casey Wlasniewski,
Allegheny; Kathy White, Chautauqua; Molly Austin, Seneca; Jamie Land,
Cattaraugus; Carolee Glassel, Sullivan; Barbara Gibbs, Orange; Erica
Gansz, Wayne; Erin Young, Cayuga; Jennifer Godin, Franklin; Suzie
Shirley, Hunterdon (NJ); Holly Aker, Montgomery; Erica Worden,
Broome; Stacey Klingman, Otsego; Heather Howland, Tioga; Warrnen
(NJ) dairy princess.
Former New York State Dairy
Princess, Alison Littlefield,
taught the school program and
public speaking workshops. Lit
tlefield stressed the importance
of reaching school-aged children,
saying, “School programs teach
children at a young age to con
tinue to consume dairy products
their entire life.”
Reigning Tioga County dairy
princess Heather Howland felt
that Littlefield’s workshops were
the most beneficial to her. She
commented, “Alison’s experience
with the dairy princess program
and knowledge of the dairy in
dustry gave me a better idea of
how to present my message.”
During her public speaking
workshop, Alison put many girls
on the spot, drilling them with
controversial questions frequent
ly asked by media and the public,
and offered tips for how to re
spond.
Scott Hallman, ADADC direc
tor of communications, and Beth
Meyer, ADADC public relations
specialist, presented a newspaper
and public relations workshop.
AD ADC Uses Hot Teen
Star To Sell Cold Milk
SYRACUSE, N.Y. One of
the hottest young teen perform
ers in the country is doing it “one
more time” for dairy farmers,
and local dairy promotion teams
are taking advantage of the op
portunity to spread positive milk
messages.
This summer, “got milk?” is
sponsoring teen sensation Britney
Spears’ national concert tour. To
help drive home the milk con
sumption message, American
Dairy Association and Dairy
Council, Inc. (ADADC) is using
its allotment of tickets to her con
certs in the region to create local
promotions with the cooperation
of television stations, hoping to
capitalize off the star’s populari-
Lancaster Farming, Saturday, August 12, 2000-813
The pair offered tips for getting
news articles published, what
constitutes an effective article,
and dealing with the public. To
put the newly learned skills into
practice, princesses were asked
to edit a mistake-ridden news ar
ticle. and were given 10 minutes
to write a news release about a
special event. Their submissions
were corrected and returned in
the hopes that the constructive
criticism would improve commu
nication skills.
Serving as role models for the
new county dairy princesses,
reigning New York State Dairy
Princesses Marianne Moody,
Cairy Norman, and Christine
Weissmann drilled product
knowledge to the girls.
According to State Second Al
ternate dairy princess Christine
Weissmann, “Knowledge is the
key to success. You must believe
in the magic of milk.”
The seminar provides a foun
dation for the 2001 New York
State Dairy Princess pageant to
be held February 20 at the Four
Points Hotel in Syracuse.
Britney continues to turn
heads in the dairy department, as
key supermarket chains through
out ADADC’s marketing area
have agreed to participate in a
promotion this fall featuring:
point of purchase materials and
special locker-sized Britney post
ers. To get the posters, consumers
need to purchase two gallons of
milk. On the back of the posters
are also directions on how to
enter a special chocolate milk
sweepstakes.
Consumers can call an 800
number and win prizes instantly,
including a grand prize of a day
with Britnev.