86-Lancaster Farming, Saturday, July 29, 2000
Milk Moustache Mobile On The “Moove’
LOU ANN GOOD
Lancaster Farming Staff
EPHRATA (Lancaster Co.)
Joe Mortier travels from city to
city telling people about the im
portance of drinking milk and
physical activity.
He travels with one of four
milk mustache mobiles that visit
100 cities, from April through
October, on a crusade to educate
Americans about the importance
of daily physical activity and the
vital role nutrient-packed milk
plays for health-conscious Amer
icans to get in shape, lose weight,
or stay fit.
Last week, the mobile made a
stop at Martin’s Country Market,
Ephrata. Mortier and his team
played basketball, baseball, and
soccer with kids and teen-agers
while dairy princesses and em
ployees of dairy organizations of
fered free fitness assessments,
which included body composi
tion tests, and tests tjat measured
strength and flexibility.
Participants received a plan on
how to incorporate more daily
physical activities into his or her
routine, and healthy eating ad
vice from a registered dietitian.
One of the biggest draws was
participating in the milk mous
tache contest. Those who
stopped by the Milk Mobile were
offered a cup of milk and a
chance to have their photo
snapped and entered in a nation
wide search for a winning pose to
be featured in an ad in ESPN
Magazine. Each participant also
Above and below Matt Hoff, 9, and Evan Eshelman,
10, try some basketball moves with Joe Mortier.
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HEALTHY YOUTH
received a copy of the photo
graph to take home. The team
also handed out keychains, post
ers, tattoos, and T-shirts.
While dribbling basketball,
Morteir and his team told kids
that milk plays a vital role in
helping reach fitness goals.
“Make sure you get the calci
um your body needs by drinking
at least three 8-ounce glasses a
day,” he said.
Morteir sees the need to teach
kids to become active and stay
fit.
Studies show that the average
child spends only 14 minutes
or about one percent of their
time each day in physical ac
tivity and 78 percent of their
time in sedentary activities such
as watching television or playing
video games.
Evidence of America’s inactiv
ity is the results of a study that
show obesity has reached epi
demic levels. More than half of
all adults are overweight and 18
percent are considered obese
up from 12 percent in 1991.
Mortier was especially
pleased to tell adults that new
research shows that lowfat
milk may help control body
fat and reduce obesity.
A recent study at the Uni
versity of Tennessee found
that a diet high in lowfat
dairy products actually
changes the way fat cells do
their job, causing them to
make less fat and turn on the
machinery to breakdown fat
and ultimately control weight
gain.
A second study at Purdue
University showed that
women who consumed at
least 780 mg of calcium per
day in their diets either lost
body fat or stayed the same
over a two-year period. The
control group, who ate and
exercised just as much, but
got less calcium, gained body
fat.
“Nutrition and exercise go
hand in hand,” Mortier said
of the need to eat healthy and
exercise more.
For more information
about the Get Moo-ving With
Milk tour and the nutritional
benefits of drinking milk, log
onto the website at www.why
milk.com or call
1-800-why-milk.
Anson and Mildred Epting, Reamstown, remember to drink their milk everyday with
out being reminded by Schuylkill Dairy Princess Samantha Snyder and Dauphin County
Alternate Holly Miller.
The Milk Moustache team, from left, Joe Mortier, Donna Werley, Mary Beth Sodus,
Dauphin County Dairy Princess Heidi Miller, Lancaster County Dairy Princess Elizabeth
Young, Former State Dairy Princess Angie (Werley) Davis, Alexis Stoner, Jonathan Can
ter, and Steve Bauer.
Milk moustache smiles are common from Josh, 7, and
Dave, 5. The sons of Dean and Sharon Wenger, Denver,
said they drink lots of milk.
got mi
I?