ASS-Lancastar Faming, Saturday, May 6, 2000
USDA Seeks Nominees
For National Dairy Board
WASHINGTON, DC-The U.S.
Department of Agriculture is
asking dairy producer and farm
organizations to nominate
candidates to serve on the
National Dairy Promotion and
Research Board. Nominations
must be submitted by May 31.
The Secretary of Agriculture
will appoint 12 individuals from
those nominated to succeed
members whose terms expire Oct.
31, 2000. New members will
serve 3-year terms beginning
Nov. 1, 2000, and ending Oct, 31,
2003.
Appointments will be made
from nominations from: Region 2
(California), Region 3 (Arizona,
Colorado, Idaho, Montana,
Nevada, Utah, and Wyoming),
Region 4 (Arkansas, Kansas, New
Mexico, Oklahoma, and Texas),
Region 5 (Minnesota, North
Dakota, and South Dakota),
Region 6 (Wisconsin), Region 7
(Illinois, lowa, Missouri, and
Nebraska), Region 9 (Indiana,
Michigan, Ohio, and West
Virginia), Region 10 (Florida,
Georgia, North Carolina, South
Carolina, and Virginia), Region
11 (Delaware, Maryland, New
Jersey, and Pennsylvania), and
Region 12 (New York).
Kathleen A. Memgan,
administrator of USDA's
Agricultural Marketing Service,
which oversees activities of the
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board, said, "AMS encourages an
eligible women, minorities, and
persons with disabilities to serve
and participate in its committee
and board activities. It is USDA's
policy that membership on
industry-governed committees
and boards, such as the National
Dairy Promotion and Research
Board, accurately reflect the
diversity of individuals served by
the programs."
The National Dairy Promotion
and Research Board was
established under the Dairy
Production Stabilization Act of
1983 to develop and administer a
coordinated program of
promotion, research, and nutrition
education. The 36-member board
is authorized to design programs
to strengthen the dairy industry's
position m domestic and foreign
markets.
The national program is
financed by a mandatory 15-cent
per hundredweight assessment on
all milk marketed commercially
by dairy producers in the
contiguous 48 States.
For nominating forms and
procedures, contact USDA, AMS,
Dairy Programs, Promotion and
Research Branch, Rm. 2958-S,
Stop 0223, 1400 Independence
Ave., S.W., Washington, D.C.
20250-0233. For more
information, telephone (202) 720-
6909.
WildAl
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KENNETT SQUARE (Ches- in production by intensively taking part in the program. Both
ter Co.) Cattle and grass grazing Polled Hereford cows large and small producers and
what a good combination from and calves. those just beginning or even just
both an enviromnental and eco- Fisher will speak on the bene- thinking about including beef
nomic standtpoint. That will be fits of cattle and grass in relation cattle on their land are invited to
the point of discussion at a meet- to the environment and keeping attend. There will be something
ing to be conducted by the farms in true agricultural pro- new for all.
Southeast Regional Cattlemen’s duction. Following his presenta- New Bolton Center is located
Association and Penn State Co- tion, a panel of Chester County on Rt. 926, just two miles west of
operative Extension Tuesday, producers will sp6ak on various the intersection of Rt. 82 and Rt.
May 16, here at New Bolton segments of beef production in 926, outside of Unionville.
Center. Chester County. There is no charge to attend
Featured speaker for the The meeting begins at 7 p.m. this meeting but reservations are
event is Conrad Fisher, a retired with refreshments and ends at 9 requested. Call Penn State Co
environmental studies teacher, p.m., with plenty of time avail- operative Extension at (610)
who is keeping the family farm able to interact with those 696-3500 to reserve a seat,
located in Montgomery County
ADADC Spreads Milk Messages
Through Health Professionals
SYRACUSE, NY To reach
consumers with important cal
cium messages, American Dairy
Association and Dairy Council,
Inc. (ADADC) places highly re
spected health professionals on
television programs throughout
the marketing area.
This spring, ADADC ar
ranged for Robyn Flipse, RD,
author of The Wedding Dress
Diet, to demonstrate easy to im
plement tips on how brides can
lose weight without cutting cal
cium, on WABC-TV (New York
City) “Sunday Morning” show.
Robin suggested brides utilize
milk-based fruit smoothies, yo
gurts, fruit and cheese kabobs,
and single-serve flavored milks
in their nutritious weight loss
plan.
When the National Institutes
of Health announced new di
etary guidelines for Americans
this spring, it was a hot topic for
health reporters nationwide.
ADADC highlighted dairy’s role
in the new guidelines by placing
Karen Ensle, EdD, RD, and
President of the New Jersey
Dietetic Association on News 12
NJ—the statewide cable sta-
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tion —to explain the revised
guidelines and dispel myths
about lactose intolerance.
ADADC also arranges for
leaders in calcium research to
address local groups of physi
cians, registered dietitians, and
other health professionals, so
that they in turn can pass the
latest calcium information on to
their patients and clients, and
consumers, via media outlets.
In February, Dr. Bess
Dawson-Hughes spoke to medi
cal experts at The New York
Metropolitan Bone Club about
“Calcium and vitamin D: The
First and Last Word on Their
Nutritive and Therapeutic
Value,” and in March, Dr.
Dawson-Hughes addressed
more than 100 Albany-area
health professionals on the topic
of Calcium, Bone, and Women’s
Health. Dr. Dawson-Hughes
also did an extensive interview
with the local Public Broadcast
ing Station on the same topic.
ADADC arranged for Dr.
Robert Heaney, of Creighton
University, to present an update
on calcium and women’s health
at the New York State Dietetic
Association’s annual meeting,
also touching on the importance
of dietary calcium for prevent
ing diseases and conditions
ranging from osteoporosis, hy
pertension, cancer, PMS, and
the most recent research in
weight management. ADADC
took advantage of this renowned
researcher being in town book
and interview with him on News
12 TV in Westchester, NY.
Developing relationships with
key health editors and colum
nists at some of the largest print
outlets in the marketing area, re
sults in tremendous opportuni
ties to convey milk health
messages to thousands of con
sumers.
An example is Pat Baird, MA,
RD, cookbook author ‘and
health columnist with the New
Jersey Star Ledger: the state’s
largest newspaper. Because of
the credible, timely information
always provided by her, she
routinely comes to ADADC for
story ideas, and has printed
many full-page articles On topics
such as calcium’s role in block
ing lead poisoning, new research
indicating lowfat dairy may help
cut risk of colon cancer.'