A34-Lancaster Farming, Saturday, May 6, 2000
Vending Machines And
Retail Campaign Lead
April Promotion Efforts
Vending Machines Offer
Expanded Market for Milk
Through a jointly managed
test program by Dairy Manage
ment Inc.™ (DMI) and Milk-
PEP, consumers now have
access to ice-cold milk from 39
vending machines located in
schools, hospitals, businesses,
and airports in six southern and
northeastern cities.
Consumer focus groups have
said that, in order to buy milk
from vending machines, they
want convenient packaging,
such as single-serve plastic con
tainers, along with the assurance
of freshness. They also liked the
idea of buying milk in conjunc
tion with sweet snacks, such as
cookies.
This research has resulted in in the month of June via the
the development of two vending Milk Mustache “Fame Game,”
machine models: one strictly which promises to be the most
dedicated to milk vending, the widespread retail promotion
other designed to sell milk and ever for fluid milk.
Nabisco sweet snacks packaged “Fame Game” is a nation
together. These machines have wide on-the-cap promotion
been installed in U.S. markets featuring more than 200 million
this spring. Both serve a variety game caps on gallons of white
MOWS MO
Up to 29 Acres Per
Because Bob-Cat ZT 200 series
mowers offer true zero-turn
capability, they don't let anything
get in the way of productivity. With
a Bob-Cat ZT 219, ZT 223, or ZT
225, you'll spend more time
mowing and less time trying to
figure out how to get around
trees, shrubs and other
landscape features.
But that's not all. The cutting
decks feature six anti-scalp rollers
for a quality of cut not found in
other zero-turn rotaries. And, the
ZT 200 s have something extra,
something the competition will
never have: Bob-Cat
dependability.
See The Bob-Cat ZT 200 at One Of These Dealers
Ephrata
Wes Stauffer
Engine &
Equipment
23 Pleasant Valley Rd.
717-738-4215
Lancaster
Keller
Bros./Lancaster
Tractor
1950 Fruitville Pike
717-569-2500
of 16-ounce single-serve plastic
containers of milk.
The Fluid Milk Strategic
Thinking Initiative (FMSTI), a
fluid milk “think tank” formed
by MiIkPEP and DMI, is con
tracting with a market research
firm specializing in vending
equipment to collect sales data
from the test. FMSTI will use
the research to evaluate the po
tential opportunity vending
holds for increased fluid milk
sales.
Largest-Ever Fluid Milk
Retail Promotion Begins
May 29
Milk processors and dairy
farmers are co-partnering with
food retailers to sell more milk
PHONE; 717-626-1164 or 717-394-3047
FAX 717-733-6058
Mon., Tues., Wed., Fri. 8 AM to 5 PM; Thurs. 7 AM to 5 PM
808-CAT
Ensnsa
TURf CARE AND SPECIALTY PRODUCTS
Quarryville
Buck Hardware
& Garden
1007 Lancaster Pike
717-284-2722
Harrisburg
T&H
Equipment Co.
4500 Fnlchey St.
717-545-2051
•Decks 48",52" or 61"
• 19 HP or 23 HP Kawasaki or 25 HP
Kohler engine with dual hydrostatic
drive
• 3 year No-Crack Deck Warranty
• 2 Year No-Fail Spindle Warranty
• Easy Maintenance
New Holland
Power Pro
Equipment
780 East Main St.
717-354-4241
Mt. Pleasant Mills
Hilly Ridge Farm
Sales & Repair
RD #2 Box 121
570-539-4040
milk. The game allows con
sumers to win instant prizes, in
cluding “got milk?®”
merchandise and products from
tie-in partners, including Jell-0
and specific retail chains. Con
sumers can win instantly or col
lect key game pieces for the
chance to win special prizes, in
cluding the grand prize of be
coming a Milk Mustache
celebrity for a year.
Point-of-sale materials for
“The Fame Game” will appear
in retail outlets during the
month of June. Event-specific
television and print advertising
begins May 29.
NIH Panel Confirms Dairy’s
Role in Osteoporosis Prevent
Low calcium intake caused by
low consumption of dairy prod
ucts and a generally low level of
fruit and vegetables can put
Americans at risk for osteopo
rosis, according to a consensus
statement released by an inde
pendent, non-government panel
of experts convened at a Na
tional Institutes of Health (NIH)
Conference meeting earlier this
spring in Washington, D.C.
“Calcium is the nutrient most
enes
York
Southern York
Turf & Tractor
250 N. Main St.,
Shrewsbury, PA
717-792-0071
Churchville, MD
W.G. Coale, Inc.
2849 Churchville Rd,
410-838-6363
important for attaining peak
bone mass and for preventing
and treating osteoporosis,” the
panel’s statement said. “Factors
contributing to low calcium in
takes are restriction of dairy
products, a generally low level of
fruit and vegetable consump
tion, and a high intake of low
calcium beverages such as
sodas.”
The statement also said that,
while current government rec
ommendations for children and
teens ages 9 to 18 call for cal
cium intakes of 1,300 mg/day, or
the equivalent of four servings of
dairy products, only about 30
percent of boys and 10 percent
of girls actually meet these rec
ommendations. Similarly, ade
quate intake of vitamin D,
which helps maximize calcium
absorption, was cited as import
ant for bone growth and devel
opment and in the prevention of
osteoporosis. As milk consump
tion among children drops off,
however, adequate intake of vi
tamin O is also at risk, the panel
said.
“This report reinforces the
importance of all children and
f/BlWlil
Your Complete Headquarters For
Sprayers And Farts
We Stock A
COMPLETE LINE OF
SPRAY PRODUCTS
jdk • Nozzels
H * Ba ll Valves/
Bfa -^Solenoid
Hypro pumps
The
Lon<
Blue
Line™
For roller pumps, , pumps, diaphragm pumps, piston
pumps and plunger pumps, no one offers you more quality
choices than Hypro. More types. More models. And most of all,
more quality and dependability. For virtually any spraying, fluid
handling or pressure cleaning need you have, depend on The
Long Blue Line™ for genuine value. Genuine Hypro pumps from
your quality Hypro dealer.
•
Crop Care \
FOAM y
MARKER . ■;#
• 5 gal Tank ‘;- , *'"' >4 ' JF
• 3 Hrs Foam Per Tank v ‘
• Extra Heavy Duty Compressor ‘
• Includes All Wire & Hoses Needed For Installation
[■«... - V>- - -
ID (HIT OOP gH
«FIOB
PAUL B. ZIMMERMAN, INC.
50 Woodcorner Rd., Lititz, PA 17543
1 Mile West of Ephrata
(717)738-7350
HARDWARE - FARM SUPPLIES • CRANE SERVICE
adults consuming three servings
of dairy a day to get the calcium
and other nutrients needed to
build strong bones and reduce
osteoporosis risk,” said Greg
Miller, vice president of nutri
tion research for National Dairy
Council® (NDC), the nutrition
marketing arm of Dairy Man
agement Inc. T ".
For more on the conference,
see NDC’s site at www.national
dairycouncil.org.
Leading nutrition and health
on-line rating guides recently
recognized two National Dairy
Council® (NDC) Web sites for
excellence. NDC’s Nutrition Ex
plorations site (www.nutri
tionexplorations.org) received
the highest possible ranking
from Tufts University’s Nutri
tion Navigator, an on-line rating
guide that evaluates nutrition
based Web sites. The site pro
vides educators with fun, easy
to-use activities to teach kids
about nutritious foods - includ
ing dairy products - and infor
mation on how to eat healthy.
■qL
m
" Mm
5 649.00
National Dairy Council Web
Sites Win National Acclaim
r i b
HOURS
Mon, Thurs, Fn 7-8 70
Tues, Wed 7-5 70
Sat 7-4 00