Ivania ’s Beef Industry
leshoot, probiem-solve, and gen
erally help answer producer
question on everything from
packing plant issues, to animal
health issues, to feed manage
ment issues, even zoning and en
vironmental issues.
During the meeting, Lancas
ter County livestock agent Chet
Hughes said “there is a lot of ex
pertise sitting in this room, and
a network of people across the
state. You may be the person
Wendall will call for assistance,
or you may be the person who
will call Wendall for assist
ance.”
Comerford and Slayton both
stressed the importance of base
line information gathering for
benchmarking purposes. The
idea of goal-setting using bench
mark comparisons is not a new
one. The dairy industry has been
compiling information for years
through DHIA and other
recording services which many
producers use to compare them
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selves to a state or national aver
age to reveal areas for
improvement and goal-setting in
their own enterprises. Informa
tion provided will be confiden
tial and anonymous, and used
only to calculate state averages
so that individuals can compare
their own progress, and so that
the state’s overall progress in
areas of beef quality and profita
bility can be charted.
Slayton stressed the issues of
quality assurance. “We’re look
ing through the eyes of the con
sumer,” he said. “We’re aiming
for a beef product that essen
tially exceeds what consumers
expect in taste, price, color,
safety, leanness, ease of prepara
tion, and anything else import
ant to them.”
Slayton predicts that the re
sults of the third beef quality
audit being conducted by Na
tional Cattlemen’s Beef Associa
tion (NCBA) this year will show
continued movement of the in-
Wendall M. Landis, director of beef quality assurance
certification, will be the point person for “The Blueprint
for Success for Cattle Feeding in Pennsylvania” a joint
initiative sponsored by Penn State Unvierity College of Ag
riculture Science and the Pennsylvania Beef Council
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Agricultural • Commercial • Residential
Lancaster Farming, Saturday, April 22, 2000-A25
(Turn to Page A 27)
I »
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