A3B-Lancaster Farming, Saturday, April 8, 2000
2000 Dry Milk and Whey Program Aims to Expand Markets
ROSEMONT 1L - In baked
goods, snack foods, meat products,
nutritional beverages and many other
popular foods, dairy ingredients con
tinue to make important inroads in
food manufacturing, thus adding
value to milk. This year’s farmer
funded dry milk and whey ingredient
marketing program seems to take
advantage of these new marketing
opportunities to help increase con
sumer demand for these ingredients
“The overall goal of the program
is to change the market’s perception
of dairy, raise awareness of dairy
ingredients and increase usage of dry
milk, dry whey and other dairy-based
value-added ingredients," said Bill
Haines, vice president of busmess-to
business marketing foi Dairy
Management Inc. rM (DMI).
Emerging market opportunities
for dry milk and whey include
* Uses in nutraceuticals and function
al foods, offering consumers value
added nutrition and wellness proper
ties
* Continued improvements in func
tionality, meaning the ability of dairy
ingredients to work well with other
ingredients in various applications
such as baked goods, snack foods,
dairy products, meat products, nutri
tional beverages and confectionery
products
Part of the challenge of increasing
the use of dairy ingredients lies in
educating potential users about
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dairy’s value and benefits. DMI
accomplishes this through its “do it
with dairy®” business-to-business
marketing campaign, which includes
a technical support hotline number
and on-site seminars. Through this
effort, DMI has supplied dairy ingre
dient technical information to numer
ous manufactureers and suppliers,
including Nabisco®, Proctor &
Gamble, Slimfast® Starbucks®,
Land O' Lakes® and Challenge
Dairy
In addition, DMI has worked to
conduct technical seminars with the
food development staffs of
Pillsbuiy® and Kellogg’s®
The checkoff also promotes the
use of dairy ingredients through
industry research and development,
as well as by supporting dairy ingre
dients applications programs at vari
ous universities around the country.
The Dairy Powders and Concentrates
Applications Program at California
Polytechnic State University (San
Luis Obispo CA), which was dedicat
ed in early March, joins the Dry
Whey Applications Program at the
Wisconsin Center for Dairy Research
(Madison WI) m finding workable
applications that manufacturers can
rely on for solutions before they
invest in full-scale development.
One practical result is the recent
development of a low fat breakfast
sausage in which mixtures of whey
protein concentrate (WPC) and water
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replace added fat m finely ground
meat products. Advantages in the
marketplace include flavor, texture,
cost and overall value. Sausages con
taining WPC showed less shrinkage
during cooking and can be produced
for about the same as their full-fat
counterparts and for less than most
lowfat products.
The dairy ingredients program
sponsors the development of mar
ketable food applications containing
dry milk and whey through its
“Discoveries in “Dairy Ingredients
Contest.” This year’s team of students
winners includes:
• Cornell University’s “Tropical
Jewels” (a premium frozen yogurt,
coated with a fine layer of chocolate
blended with green tea powder, con
taining nonfat dry milk and whey
protein concentrate, or WPC)
• Utah State University’s “Whey
Krunchers” (a crunchy, high-protem
lowfat sports nutrition snack food
containing nonfat dry milk and
WPC).
To address the market challenge
from soy and other potential competi
tors, dairy promotion has launched a
busmess-to-busmess print advertising
campaign highlighting the power of
dairy’s superior functionality and
nutritional qualities.
“With all these program compo
nents working together, we are help
ing to change the perception and
awareness of dairy ingredients in the
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marketplace, “Hains said. “Both
awareness and usage of dairy ingredi
ents in food manufacturing are on the
rise, this adding value to on-farm
milk.”
“Dairy farmers support using
checkoff dollars to step up the tech
nological development and aggres-
WASHINGTON, D.C.
The National Farmers Union
(NFU) is encouraged that U.S.
Agriculture Secretary Dan
Glickman has directed the
newly formed Biotechnology
Advisory Committee to review
terminator seed technology.
The committee will delve into
the U.S. Department of Agricul
ture’s (USDA) role in research
ing and developing the
controversial technology. This
process genetically alters com
mercial crop seed making it im
possible for a farmer to save seed
from a harvested crop for re
planting, greatly benefiting seed
companies.
Secretary Glickman is direct
ing a 38-member panel whose
members include, scientists,
consumer advocates, seed com
pany executives and farmers, in
cluding Minnesota Farmers
Union president David Freder
ickson.
The committee began a two-
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DEER CREEK
EQUIPMENT, INC.
6600 Limestone Rd.
610-932-8858
Palmyra
HERR'S REPAIR SHOP
RD 2, Box 115 A
717-838-1549
NFU Encouraged By USDA’s
Reviewal Of Terminator Seeds
Palmyra
WEAVER’S LAWN &
GARDEN
740 W. Main St.
717-838-5999
Peach Bottom
A.K. SAW SHOP
214 Peach Bottom Road
Peauea
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717-284-2916
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RENTAL CENTER
Rt 272, Reamstown Traffic Light
717-336-3945
A&B SALES & SERVICE
370 Newport Road
2 Mites South of Rt 23
Along 772Thru Monterey
Schaefferstown
MARTIN’S
EQUIPMENT CO.
Rt 501 1 1/2 Miles South of
Schaefferstown, PA
717-949-6817
Shartlesville
MOUNTAIN VIEW
SUPPLY, INC.
(Formerly Shartlesville Jf MM®
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sive marketing of dry milk and whey
to help add value to dairy ingredi
ents” said Vernal Gomes, a Tulare
CA dairy producer committee over
seeing DMI dry milk and whey mar-
keting. “This, m turn, helps increase
overall consumer demand for dairy
products.”
year project to discuss the ethi
cal as well as the technical
implications of the developing
terminator technology.
“NFU has long been a strong
supporter of agricultural re
search,” said NFU president
Leland Swenson. “We believe
research is vital to ensure we are
able to continue to produce high
quality and abundant food and
fiber far into the future. How
ever, we do not support agricul
ture research that aims to enable
private seed companies to in
crease their profits at the ex
pense of farmers worldwide.”
NFU has long expressed its
concern over this technology
and the USDA’s involvement in
its development.
“We see the work of this com
mittee as a sign that Secretary
Giickman will pursue policies
that carve out a role for farmers
in development and research,”
said Swenson.
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