Page B—Grower and Marketer, Lancaster Farming, Saturday, March 11, 2000
Farmers Wanted For
Markets; Growers Are
In ‘Driver’s Seat’
ANDY ANDREWS tinuc t 0 .
Lancaster Farming Staff inn 1980 ; ‘here were only
NEW HOLLAND (Lancaster 100 farmers markets .n the
. . r , ' state. That number expanded
C°.) -As far as making money markets 1994
you re m the drivers seat, ~ . . . inno
n . .. ’ and 2,746 markets in 1998.
said Paul Hauser, produce Important i yj customers
grower from Oxford c^re what the pro duce
Farm market managers but how it J tes . So, I
control their own income be- ... „ . t '
. like Hauser and other farmers,
cause they can control their own „. _ , .
a a- * u * n Pierson urges market managers
prices and adjust what they sell , «*.•****»«■
to the demands of the market. ? offer free taste tests ° f pro '
Hauser, like several farm uce . T . d
, . , . The Farmers Market Trust
market managers, knows how . , . . , r . „
.... 6 . .. is looking for farmers to sell
challenging and rewarding high B est quality fruits and
having a farm market can be vegetables. The Trust is looking
Hauser was one of three for B farmers who can come t 0 the
producers who spoke on a city for 4 . 6 hours a week from
growers-only farm market panel through October.
VeSeC at Re" Some f “ S avera S ed
Vegetable Day at Yoder s Res of more than $1 0 00 per
taurant in New Holland. , ... , . . . .
c „ . day at the markets during peak
Ed Herrmann, grower and
Solanco Young Farmers Associ- ee sin ’ . 'SJL- r " money has been allocated for
ation director sets un a table Farmers avera B e( t $625 per day use an( j can be spen t a t farmers’
anon uirecior, sets up a laoie f „ .qqq e a i p „ : n 1000 r
with his own produce in flea « 8 ’ IQ q R markets in Philadelphia, Pierson noted.
markets near Washington, D.C. were up percen over . P or more information about the farmers’
The high-scale, upbeat erate .® Philadelph fo market opportunities, call Pierson at (800)
market moves produce very fast. , _. . P *„ 417-9499 or (215) 568-0830 ext. 25.
“The prices are worth the trou- an . eS^ r j V market Linda Boyer, a producer in Narvon Town
ble of going down there,” he told en ’ . . ship, noted that, since growers offer a variety
those who attended the vegeta- phiiadefphiaat 2nd Street of P roduce ’ particularly tasty heirloom varie
* * Another successful market
The customers can pay top . f .. h ,
dollar for items. “Know who is Clark Park, ot wmcn several
your customer is and explore area B rawers P 3 *" lcl P a e '
that,” said Herrmann. f The I " ark " t f a <*ept vouch
o u • r ers from the Women, Intants,
Bob Pierson is urging farm- \ X, .
ers to participate in growers- and Chddren Program which
only markets near Philadelphia. Brants8 rants s ?° in ndin | f each
ti . j j j r r . senior who purchases tood trom
He said demand for them is ~ ,
~. . . a farm market vendor.
growing, and their numbers con- About S3OOOQO of WIC
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At the grower panel at the New Holland Vegetable Day, from left, Larry
Yager, Penn State marketing agent and panel moderator; Paul Hauser,
grower from Oxford; Ed Herrmann, grower and Solanco Young Farmers
Association adviser; and Bob Pierson, Farmers’ Market Trust. Photo by
Andy Andrews ties, they can “double and triple sales. . . .
sometimes even more,” she said.
For specialty items, buyers are willing to
pay $2-3 a pound for heirloom tomatoes.
ICW HOLLAND
IDEAL for FARM MARKETS:
BAKING MIXES: ||||l
In Fowler’s Mill Cloth Bags:
6 Pancake Mixes kliaCC
5 Muffin Mixes (IsHsl
4 Fruit Mixes (the consumer adds fruit) acTUill
In Private Label Paper Bags (consumer adds fruit):
4 Apple Mixes (crisp, cake, muffin, pancake)
3 Peach Mixes (crisp, cobbler, muffin) J
3 Cherry Mixes (crisp, cobbler, muffin) Sjjjjffi |j
7 Other Mixes (shortcake, pancake, biscuit)
rn£t!Simi
Tour
Fowler's Milling Company • Chardon, Ohio m
Call 800-321-2024 lb— ~'V
Mist Sprayers
We offer a complete line of low volume
mist blowers. Excellent for spraying
vegetables, orchards, nurseries, tall
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For free brochure contact:
Swihart Sales Co.
Rt. 3, Box 73 • Quinter, KS 67752
913-754-3513 1-800-864-4595
www.swihart-sales.com