A3O-UncMler Farming, Saturday, February 5, 2000
TOWANDA (Bradford Co.)-
Bradford, Tioga, & Sullivan
County dairy farmers along with
agriculture related industry per
sonnel are invited to attend the
following educational meetings
and activities scheduled for
February and March 2000.
17. 2000-7:30 a.m
Business B
lan’s Ri
istaui
All Agriculture Industry
Representatives are invited to
attend this Ag Business Break
fast to learn more about the
major changes that have taken
place in the pricing of milk.
Federal Order Reform has dic
tated that milk pricing begin
ning January 1, 2000 will no
longer be based on a basic for
mula price and has been
changed to a new milk compo
nent pricing system.
How does this change affect
your dairy farmer customer?
Also, what is the dairy outlook
Elsie the Borden Cow
Gets Her Own Web Site
KANSAS CITY, Mo.-Elsiethe
cow has come out of the barn
yard and onto the Internet with
her own Internet site; wwwelsie.
com.
The famous cow, recently
marked 60 years in the spotlight
with a New York City birthday
bash. Now Elsie’s gone electron
ic, adding yet another medium
to spread the word about the
wholesome goodness of Borden
cheese products.
“We’ve been extremely
pleased with the interest in
Elsie’s site,” says Borden Cheese
assistant product manager Julie
Carlisle, who headed the site
development team. “The site
opened to visitors early in
December, and we’ve already
had several thousand hits. In
January, www.elsie.com was list
ed as the top site on Yahoo’s
‘daily picks.”
Borden Cheese President
Dick Ballard, says Elsie’s web
site is part of American Dairy
Brand’s effort to give the farmer
owned Borden Cheese brand a
high level of consumer visibility
by using another level of media
to reach consumers. “This is our
first venture into providing
product information via the
Internet,” said Ballard. “We
expect to continue to add new
features to make the site useful
and fun for consumers who visit
to www.elsie.com.”
Visitors to Elsie’s colorful site
are treated to a history of Elsie’s
life, from her movie appearances
Dairy Extension Meetings Have Been Scheduled
for the next several months?
William Hill from Daily Farm
ers of America’s, Syracuse New
York Headquarters along with
Robert Thomson, Board Director
of DFA will be our featured
speakers.
’ncmi
ida Extension
All Bradford/Sullivan and
Tioga County Dairy Farmers are
invited to attend this important
update on milk pricing. William
Hill from Dairy Farmer’s of
America’s Headquarters in Syr
acuse New York, along with
Robert Thomson Board Director
of DFA will be on hand to dis
cuss changes that have occurred
with Federal Market Order
Reform, Join us to learn more
about how these changes will
affect “Your Milk Check.”
2001
to her work promoting savings
bonds during World War 11, and
her travels across the U.S. as a
popular ambassador of good will
for Borden dairy products.
In addition to Elsie’s life
story, the site features informa
tion about Borden cheese prod
ucts and a collection of Elsie’s
favorite Borden cheese recipes.
Click on “Elsie’s Kitchen” for
tasty, nutritious recipes from
Barbeque Chicken Pizza to
Southwest Taco Pie and Easy
Lasagna. There’s even a mouth
watering picture illustrating the
finished product.
First introduced live at the
1939 World’s Fair in New York,
Elsie remains one of the most
enduring and famous product
icons of all time. Recognized by 9
out of 10 people, she was named
by Advertising Age as one of the
top 10 icons of the 20th century.
Elsie has been synonymous with
quality dairy products that fam
ilies can trust, to deliver whole
some nutrition, great taste and
freshness.
For the past 60 years, Borden
has been home to Elsie. Through
a 1997 licensing agreement with
Borden and BDH Two, Inc.,
Dairy Farmers of America
(DFA), a farmer-owned dairy
marketing cooperative, acquired
the rights to use the Borden and
Elsie trademarks. Today’s Elsie
promotes cheese products under
the Borden brand for American
Dairy Brands, a division of DFA.
loql. 10:01
Don’t miss this year’s Dairy
Day. It’s a day long educational
event, trade show and an infor
mal exchange of ideas for all in
attendance.
Febn
>O-1:00 n.m
Trov. PA
If you have been asking your
self the question, “Is Expansion
of My Dairy Business Right for
Me?” This meeting is a must
attend event. Industry speakers
HARRISBURG (Dauphin Co.)
-The Pennsylvania Department
of Agriculture, in cooperation
with the United States Depart
ment of Agriculture, Penn State
University and the University of
Pennsylvania College of Veteri
nary Medicine, is in the process
of restructuring its Johne's pro
gram.
Middle
The new program is a com
posite of three separate, mutual
ly supporting programs, one of
which is termed the Johne’s Dis
ease Management Program.
This program is described below
and is intended for herds that
are known to be infected with
Johne’s disease. Although the
herd owner and the herd veteri
narian are the most important
players, significant technical
support is available from the
above agencies.
The Management Program is
intended to be a flexible app
roach to management of a herd
that is infected with Johne’s dis
ease. The level and intensity of
management should be based on
the herd owner’s needs, econom
ic factors, and ultimate objective
which is control. The procedures
to achieve this will be estab
lished in a cooperative agree
ment, and a herd plan contain
ing specific management proce
dures will be developed for that
particular herd. A “generic” herd
plan will be provided to serve as
a basic framework for develop
ing the individualized plan. The
management program has two
■3:00
19. 2001
it for
irant.
Pennsylvania Restructures Johne’s
Disease Management Program
HORSE
STALL
BARN
BSite layout, building design & construction.
• Dairy complexes and replacement stock facilities
• Horse stall barns and riding arenas
• Workshop and machinery storage buildings
• Timber column buildings for light commercial
AGRI-INC.
Serving The Agriculture Industry For Over 30 Years
10 Parkview Heights Rd., Ephrata, PA 17522 • (717) 721-3535
WWW.AGRIINC.COM e-mail: buildings@agrnnc.com
along with dairy farmer’s who
have already learned about the
many rewards and pitfalls of
expansion will be presenting
useful information to help
answer your questions. Reser
vations are required. Call the
Bradford, Sullivan or Tioga
County Extension Office for
details.
irch 8. 2000-”
iuccessful
9:30 a.m.-4:OQ
This workshop is designed to
provide Dairy Producers and
basic levels of participation:
Participation Stage-Herd own
er meets with veterinarian to
review goals, review manage
ment/husbandry, and develop a
herd plan that incorporates cer
tain best management practices
(BMP’s). The herd plan will be
implemented, and progress shall
be evaluated at least annually
by the herd veterinarian. The
department may evaluate pro
gress separately or in conjunc
tion with the herd veterinarian.
Testing for Johne’s disease is not
required.
York County Dairymen
Have Second Chance
YORK (York Co.)-Recent fed
eral legislation provide county
dairymen with a second oppor
tunity to receive compensation
for a decline in the Basic
Formula Price under the Federal
Milk Marketing Order System.
Entitled the “Dairy Market Loss
Assistance Program” (DMLA-II)
the program operates off the
concept of an earlier version
when payments were issued in
June 1999.
According to Henry Tyson,
regular member of the York
County FSA Committee “Only
dairymen who did not previous
ly apply under the initial DMLA
program can apply during the
sign-up period of January 24,
2000 through February 28,2000.
ing to expand or update?
ith Agri-Inc. where quality is our standard.
their employees with informa
tion to improve herd reproduc
tion performance, provide tools
to analyze herd reproductive
status and trouble shoot prob
lems and discuss strategies on a
systematic approval to repro
ductive management. Register
by contacting the Bradford,
Sullivan or Tioga County exten
sion offices. Dr. Michael O’Con
nor and Dr. David Griswold,
Penn State University will be
our instructors. Cost is $20.00
and will cover all breaks, meals
and reference materials.
Control Stage-Incorporates
the above requirements with a
testing program and a commit
ment to manage test positive
animals.
Enrollment in the manage
ment program will entitle the
herd owner for reduced-fee labo
ratory testing at the Pennsyl
vania Veterinary Laboratory.
Also, testing under the “30 Free”
Test Program can be used to
defray test expenses. For addi
tional information, please con
tact the department at (717)
783-5306.
Milk producers who did not
receive a payment under the ini
tial DMLA will receive a pay
ment at the initial DMLA pay
ment rate. A national payment
rate for all producers under both
DMLA I & II will be issued after
the sign-up ends.”
Eligible operations are those
that marketed milk anytime in
1997 or 1998 or were new in cal
endar year 1999 and not affiliat
ed with other eligible producers.
Applications may be submit
ted in person, by facsimile or
mail. For information or to
request an application, contact
the York County FSA Office
located at 120 Pleasant Acres
Rd. in York. Phone 755-2966 x-2.
3*gsrST
The Construction Professionals
RIDING
ARENA AND
HORSE
STALL
BARN
MEMBER