Questions you must answer
before creating your marketing
materials.
It's counterproductive (and
costly) to begin writing your ads,
flyers, sales letters, brochures,
catalogs, etc., until you know
your exact target audience and the
precise advantages your product
can offer them. What's more, if
you're ever on a tight deadline,
this Q & A process can prevent
anxiety and help you work
smarter and faster under tight
deadlines. Therefore, it's crucial
that you answer these questions -
in writing - before you begin.
* Whom are you trying to
* ♦
It’s our 65th year and we want you to enjoy
a free lunch and a piece of our anniversary
cake . Also see a line-up of new products and
how to use them .
• Six new Classic Yellow Dent Hybrids 81-115 days
• Six Roundup Ready® Com Hybrids 95-118 days
*
\ '
So before you get into the heat of the harvest ,
take a day off and bring a friend to our party!
September 11 & 12 • 9:00 ajn.'to 4:00 p.m.
2 miles west of Jersey Shore, PA,-Clinton Co. exit from Rt. 220 at
Pine Creek interchange 1,000 ft. south of intersection of Rts. 220 and 44
reach?
* What is the competitive
situation?
* What do you want your
marketing to do? ( ) to generate
inquiries () to answer inquiries (
) to generate sales ( ) to build
awareness ( ) to provide
information () to build company
image ( ) to announce new
products ( )
other:
* What specific benefits are
you offering them? How will it
make or save them money? Save
them time or work? Make their
life easier, better?
* What proof do you have to
• Four new “Silage Only” Hybrids 95-120 days
Roundup Ready 1 is a registered trademark of Monsanto Company.
♦
♦ O
HDOEBLER S hybrids, inc.
R.R. 1, Box 424 Jersey Shore. PA 17740
1-800-853-CORN FAX 1-570-753-5302
■ .
substantiate your benefits?
* What will it do for them?
* What specific problem (s)
does it solve? What opportunities
does it create?
* Is your product unique or
exclusive? What makes people
furious or frustrated about the
competition's products?
* Why should your prospects
buy now?
* What will happen if they
m don’t?
* What obstacles are
preventing them from buying?
* What do you want the
prospect to do?
* How do you want them to do
it?
* What media are involved?
* What is your budget?
* What is the OFFER? (Is
there a special introductory
savings? Premium? Limited
time offer? 2 for 1 sale? Free
information? Or, what will they
lose if they don't act now?)
* Are testimonials or success
stories available?
* Do you have a
GUARANTEE? (100% money
back anytime)
* How will you measure (pronounced A-Da), an acronym
success of your marketing for Attention, Interest, Desire and
Action. Get the readers attention.
program?
When creating marketing Appeal to the readers interest,
documents - ads, sales letters. Stimulate the readers desire. Tell
self- mailing brochures, the reader the action to be taken,
catalogues and the like, use this
BEDFORD (Bedford Co.)
“This is the best sale in
Pennsylvania," said Clayton
Winebark of Indiana, auctioneer
for the annual junior livestock
auction at the Bedford County
Fair.
Setting a precedent estab
lished in the past several years,
Bill Campbell, owner of Bedford
Chrysler, Bedford Ford, and
Boss’s Steak and Seafood, was
back for record purchases.
And likewise, the Turkovich
family, owners of American
*o
3 •
V ♦
% *#
*
•
> To
2> $ #
Lancaster Farming, Saturday, September 4, 1999-A27
Livestock Auction
Sets Bid Records
the animal was donated back
and resold for $2.50 with the
proceeds going to the scholar
ship fund.
Erik Turkovich paid $2l per
pound for the 125-pound reserve
grand champion sheep owned by
Ben Sollenberger of New
Enterprise. It was likewise
resold for the scholarship project
and S&L Shaw Lamb and Goats
of Broadway, Va. purchasing it
for $5.50.
The young showman,
Sollenberger, contributed five
percent of the first sale to the
scholarship fund, a goat barn
building, and a livestock sale.
Josh Corle, Osterburg, saw
his champion carcass sold for $6
to Johnston Realty and donated
back to the Bedford Fire
Department.
Stephen Sweet sold his
reserve champion carcass to Fib-
Chem for $10.25. Sweet donated
five percent to the scholarship
fund.
Jessica Hall sold her light
weight champion for $3.25 to the
Veterinary Medical Center. The
lightweight reserve champion,
owned by Mike Miller, was pur
chased by Mark A. Kane Inc. of
Huntingdon for $3.25.
Shaun Styer’s middleweight
reserve champion was pur
chased by Myers Ewe Farm for
$3.50. The heavyweight reserve
champion, owned by Krista
Myers, was purchased by Roy
Kegg for $3.25.
Bidding on sheep broke all
previous records. Joe Speicher of
Straightway Decks lifted the
spirits of those who got lower
bids by bringing all the sheep
sales to $2 per pound. Morrison’s
Cove Livestock had guaranteed
floor prices, but all were exceed
ed in the bidding.
Swine
Breaking all previous
records, the 251-pound hog
owned by Eric Imler of New
Enterprise went for $16.50 per
pound to American Outfitters.
Bedford Ford purchased the
239-pound reserve grand cham
pion owned by Kelly
Waugerman of Schellsburg for
$7.
The champion 167-pound car
cass owned by Nicki Smith of
New Enterprise went for $4.50.
Purchased by Brian Barkley, it
was donated to the Shawnee
Valley Fire Company.
Kendall, Prevola & Jones,
accountants, purchased the 163-
pound reserve champion carcass
from Billy Kendall of Bedford for
$9.
While beef purchased did not
set records, prices were good as
the 1,303-pound angus grand
champion, owned by Bradley
Conrad of Artemas, brought
time-proven formula to generate
results. It's called AIDA
Outfitters, contributed heavily
to the success of the sale.
The 114-pound, grand cham
pion lamb shown by Eli
Blackburn of Bedford, went for
$36 per pound. Purchased by
Bob Dibert of Bedford Chrysler,
Beef