812-Lancastar Farming, Saturday. May 15. 1999
Together with Beef Council Promotions Director Carrie Bryant, the Council pro
vided a sampling to the media and major agricultural organizations of ready to eat,
rotisserie-style beef and other new products available at the first-ever New Products
Forum late last week at the Council’s Middletown headquarters. Helping to serve the
meals are, from left, Alexa Kroutch, director of veal programs; Jennifer Fetrow, busi
ness manager; Tammy Weaver, industry relations director; Bryant; and David Ivan,
Council executive director.
Beef Forum Serves Up
Ready To Eat Products
ANDY ANDREWS
Lancaster Fanning Staff
MIDDLETOWN (Dauphin
Co.) People want “easy" beef,
said Tammy Weaver, industry
relations director for the Pennsyl
vania Beef Council.
Together with Beef Council
Promotions Director Carrie
Biyant, the Council provided a
sampling to the media and major
agricultural organizations of ready
to eat, rotisserie-style beef and
other new products available at the
first-ever New Products Forum
late last week at the Council’s
Middletown headquarters.
Responding to competition
from ready-to-eat, rotisserie style
chicken, popular with lots of con
sumers in retail oudets, the Coun
cil wants to promote the Rotiss-A-
Roast™ Beef, available at Giant
Food Stores in Pennsylvania.
Weaver said consumers want
beef “easy to prepare, easy to cook,
and easy to clean up,” she said. The
Council, as well as the supermark
et chain, are doing their utmost to
promote the boneless beef.
The product specifications for
the Rotiss-A-Roast includes some
of the material the packer finds
hard to move the pectoral, top
blade, bolar/triceps, and sirloin
tips. The material uses USDA Low
Choice or better at 1 to 1.5 pounds
of unit weight. Formulation is up
to 15 percent injection (up to one
percent salt). Shelf-life is 21 days
when stored at 40 degrees or
below. The product can be frozen
and thawed prior to cooking.
The rotisserie is cooked at 350
The Steak Melt sandwich ia available from Dairy Queen
restaurants.
At the recent “New Face of Beef New Products Forum,
according to Carrie Bryant, Pennsylvania Beef Council
promotions director, the Rotiss-A-Roast serves a family of
three to four and will retail for $6.99-$8.99 a roast.
lions director, the Rotiss-A-Roast
serves a family of three to four and
will retail for $6.99-$8.99 a roast
Processors for the Rotiss-A-
Roast include American Foods,
Quantum Foods, and Excel.
The launch of the new beef pro
duct comes within days of the new
advertising campaign from the
National Cattlemen’s Beef Associ
ation (NCBA), a theme designed
to build consumer awareness of
new heat-and-sever beef products
available in the supermarket fresh
meat case. The campaign is
themed “In the Next 10 Minutes”
and shows consumers how to pre
pare a homestyle beef meal in
minutes, using a microwave.
The checkoff-funded campaign
also brings back the “Beef. It’s
What’s For Dinner" advertising
tag, including a voice-over from
actor Sam Elliott. The tag, deve
loped by Leo Burnett USA,
includes the familiar “Rodeo”
music by Aaron Copeland.
The NCBA put $25 million
behind the marketing program,
according to Beef Council news
degrees for 45-60 minutes to reach
an internal temperature of 145
degrees. Gas ovens require the use
of spits with planetary rotation.
The product can be held up to two
hours after cooking (using a
150-degree warmer).
The product has six grams of fat,
two grams of saturated fat, and 61
milligrams of cholesterol.
At the recent “New Face of
Beer New Products Forum,
according to Carrie Bryant, Pen
nsylvania Beef Council promo-
(Turn to Pago BIS)
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800-553-6731
301-791-1200
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Wood:
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609-769-0308