Frecon Orchard
(Continued from Pago B 4)
“One deer can eat 11 pounds of
buds a day,” Henry said of the
damage.
The Frecons have tried numer
ous ways to discourage the deer
and resident ground hogs from
damaging the trees.
“Some of the ideas have been a
deterrent but most don’t work, and
look strange,” Torrie said.
At present, they are having lim
ited success by tying soap bars on
the trees. The soap is tied on at a
deer’s nose level and is effective
for several weeks until the aroma
fades.
The Frecons utilize every type of
marketing possible. They sell to
brokers, direct, wholesale, auc
tions, small wholesalers, ship by
tractor-trailer to fill orders and
have tractor and trailers pick up,
and they provide produce to chains
m the immediate area.
“Retailing would be nothing
without the farm. The farm would
be nothing without the retailing,”
Torrie said.
“I think part of the success of our
operation was that we separated the
farm into different corporations
years ago. That gives the second
and third generation more oppor
a
a
a
5 DRAWER CHEST
White .
Reg. Price $729.95 JggTjgS
Our Price S39&BS
Closeout Price
$239.95 r s '~l
~CAftTEDt FRONT N
CURIO
Oak or Charry Finish -Your .
Chotoe I
• 5 Glass Shelves .
•Two Doors I
• Lighted Interior
• Mirrored Beck )
Reg. RetsH $599 95
With Coupon '
_ -179? '
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TWIN/DOUBLE N
FUTON BUNK BED 1
Trailer toad • Dealer Refusal I
with S' Futon Mattress
Black - White I
Reg Bet $B9B 95 |
1 _3 Reg Low Price $329.95
$ 279 95 ;
*
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4 DRAWER CHEST i
Pine Finish and Brass I
Hardware
Reg Ret $149 95 1
OUR CASH .
PRICESB9 96. 1
WITH COUPON I
$ 39 04 ,
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BESHEL DOUBLE DRESSER,
CHEST. MIRROR, HEAD!
Reg Price $549 95 - Ctyr Price I
k CASH PRICE $ 229
r ■ —, WASHINGTON
RECLIFSEI
Reg. Price $749.
Cash mc<
tunity to make something for them
selves. Although some years one of
the corporations may be more pro
fitable than the others, we have
been fortunate enough to stay big
enough to make it all pay,” she
said.
Torrie got her start in the busi
ness when she started working for
the Frecons in the packing house
and market after high school. Hen
ry was her boss, and the couple
eventually married.
He said, “If you want a good
hands-on manager, the best way to
hire a good one is to marry one.”
The couple has been married 30
years and have four children. One
has graduated from college and
works in the computer industry,
two are in college, and another is in
high school and continues to help
part time in the store.
Torrie said that she doesn’t
know if any of their children will
continue the farm market
operation.
“Profitability is not what it used
to be. It’s so labor intense. In reali
ty, farming has hit a critical state
with less than two percent of the
population in farming,” Torrie
said. “It is demanding, time con
suming, and employee problems
are never ending.
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Tf'-fi hMdbosfd •
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Mils ”
«Bedding Sold Snsrately ,
• Breaks Down to Twin Size >
Beg. Retell SSM.9S |
w/Coupon $209.95'
i FULLY UPHOLSTERED N
FOLD DOWN LOFA SOFA I
Jack Knife Soft Bad .
Folds down to bed 1
Severe* Colors to i
Choose From Heo 1
5 Retail $799.95 ,
I \ Our Price 5379.95 1
SPECIAL I
5 349 9
'sectional sleeper n
Lovmwi, Center Console, I
i S*d» by B*<to RtcHrwa, Sofa w/Hide- .
52589.95 !
, Our Cash Price »tt6»2 1
Special *949* 8 _
" FLORIDA 299-029 N
VERTICAL MIRROR - 1
1 ■■■;.- —- Reg. Price $199.95 l
IfeiisH Our Price SSfeW
lI 'I (j Closeout-
$ 299 9S
Closeout
$24995
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COCKTAIL & END TABLE SET ' &
In o*k of White Wash Finish |
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CLOSEOUT I
Reg Retail $2lOO 00
Our Cash Price $749.95 1
Special Closeout $ 599 88 ;
t"s PIECE DINETTE SET S .
I CLOSEOUT 1
, 30”X60" Solid Oak Table Jjf A I
■Rag, Prtca $889.95 - . Ml \
w s nrW!
Available in Green/Natural and Whste/Natural I
5-Plecc Dinette N
Closeout I
• Almond/Brtss ,
• 01ms Top 1
• 30"x60” Tabte ,
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® Ur Low I
PRICES INCLUDE BOTH PIECES
BIG SELECTION OF
WOOD & METAL BUNK BEDS
HUNDREDS OF OTHER tTEMSI
3019 Hempland Road, Lancaster 397-8241
f We *r* a four *tor* chain not affiliated with any other stores 'N
r Store* In LANCASTER • YORK • CARLISLE PA •ELKTON MO
LANCASTER STORE HOURS Moo -Frl 9-8 • Sat 9-6 • Sun NoonS
• No Rsfund*
99 BB ♦ No Exchanges For purchase* with a check, bring FINANCING
XC ’ No Exchange* drivers license and phone number* AVAILABLE
• Cash A Carry
L Not «spor* Me lor irpogrnphicil er on W» assrve Che ight is substitute gilt temi i
■
‘To be successful in farm mark
eting, you must love the lifestyle.
You must love farming and the
human race and believe that your
products are worth a fair monetary
value,” Torrie said.
The store is located about two
miles from the main farm. The pro
duce is trucked from the farm and
unloaded with forklifts. The first
floor includes display, work, and
storage areas. A front porch offers
additional space for seasonal items
such as bedding plants and flowers.
Visual displays help sell items,
and Torrie works hard to create
attractive displays.
In addition to produce, softie of
the items offered in the store are
hand-dipped caramel apples, Fre
con’s own special-blend of cider,
own name jams and jellies, fruit
butters, fresh baked goods, and
specialty food items.
They offer unusual snack items
such as herb and cheese soup mix
es, imported bread sticks, and
items related to fruit uses such as a
rolling pin, apple peeler machine,
and pie dish.
One of their most successful
ventures is packing gift baskets and
boxes.
To draw in customers, seasonal
highlights include giving away a
Mother’s Day gift basket. All
mothers who shop in the store from
• Fahvtew Artor Green
May 1-9 can register to win. A
Father’s Day picnic basket is a
similar give-away to fathers who
shop in the store and register.
Apple harvest time includes
demonstrations on using apples.
Customer Appreciation Days are
Dec. 15-24. Free cider, popcorn,
and holiday goodies are offered to
customers who stop by.
Although the Frecons see strong
support in the area for homegrown
and locally-grown produce, they
are concerned that the majority of
consumers don’t seemed to be as
concerned about quality as price.
In recent years, competition is
more fierce with produce being
shipped in from California and
from international markets such as
Chile.
“We like when peaches from
outside the area taste good because
it affects our sales. There is nothing
Lancaster Farming
✓Check Out Our
Web site
www.lancasterfarming.com
NOTICE
EXTENDED PARTS DEPARTMENT
STORE HOURS
EFFECTIVE MONDAY, APRIL 5, 1999
To Better Serve You During The Busy Planting Season
APRIL - MAY - JUNE
MON. THRU FRI.
7:00 AM-8-.00 PM; SAT. 7:00 AM-3-.00 PM
HTIIVT IYtUUPCT 133 Rothsville Station Rd.
HiWW** 1 X P.O. Box 0395, Lititz, PA 17543-0395
BROS. INC.- (717) 626-4705 1-800-414-4705
Fax 717-626-0996
Tf
Lancaster Farming, Saturday, April 24, 1999-B5
like a homegrown fresh peach, but
if someone tastes an unfavorable
imported one, they are prone to
stop buying peaches altogether
rather Ilian try another one,” she
said.
In her 30 years working in the
retail store, Torrie said that they
have received only three checks
that weren’t good. “That builds
confidence in our fellow man. We
have lots of satisfied customers. In
this business, you always have
something to do and plenty of
friends and acquaintances to share
a laugh.”
Frecon Orchards Outlet is
located /* mile west of Boyertown
on Rt. 562, at 501 S. Reading Ave.
The store is open from 9 a.m. to 6
p.m. Monday through Friday,
Saturday from 9 a.m. until 5 p.m.,
and Sunday from 10 a.m. to 5 p.m.
Phone (610) 367-6200.