Page fr-Keystont Farm Show Section 1, Lancaster Farming, Saturday, January 2, 1999
Americans may not be hearing the message that they are not getting enough calcium in
their diets They don’t know that milk is a medicinal food, that is it good for you The
problem is that consumers that do hear this message may be turning to other forms of
calcium supplements instead of milk and dairy products That contribute to lower
demand for milk
In a recent press release, Secretary of Agriculture Dan Glickman attempted to get the
right message to young families,
Our challenge is to keep reinforcing the health message But with milk in
particular, we need to recognize that different kids have different needs A
child from a family that has trouble putting food on the table gets a
significant part of his or her daily food at school These kids need the
calories and fat in whole milk But kids from more economically secure
homes are the ones with the fast food and other high-fat snacks more
readily available So the lower fat milk is the healthier choice
Most adult American consumers are clearly more worried about being over weight than
getting enough calcium Milk has gotten a bad wrap as a contributor to obesity This
despite the fact that the percentage of Americans considered overweight continues to
increase each year while per capital consumption of milk declines
We are just finding out that other factors may be the reason for this obesity-soda
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Pennsylvania’s Role In The Global Dairy Industry
(Continued from Page 4)
SEE YOU AT THE KEYSTONE WM SHOW
JANUARY 5 & 6 - YORK FAIRGROUND
BOOTH 184 A - MEMORIAL HALL
Hershey Equipment - Best Kept Secret
In The Broiler Industry
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B\<\ Dutchman.
UniGROW36O
BROILER
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After years of Broiler
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Everyone also knows manually
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consumption and foods rich in sweets and carbohydrates A recent diet book by Dr Bob
Arnot, a CBS medical correspondent and practicing physician, sheds new light on our
American diet. He concludes that foods with high levels of starch or refined sugar lead
inexorably to weight gain
Could it be that soda is not really that good for you’ We in the dairy industry could learn
something from soft drink companies regarding their tenacity for expanding market
share 6
Futures Markets:
One big trend that really hasn’t happened yet is the development of futures markets The
Chicago Mercantile Exchange and the New York Coffee, Sugar and Cocoa Exchange are
battling for the future of the dairy futures industry These markets see an intense amount
of market uncertainty of the part of dairy farmers, cooperatives and processors, anyone
involved in the dairy industry.
4 Source hup //www nih
5 Remarks of Agriculture Secretary Dan Gbckman, USDA Symposium on Childhood Obesity Causes And
Prevention, Jefferson Auditorium -- October 27, 1998 http //www.usda.gov/news/releases/1998/10/0445
6 For insights read Greismg's book on the late Roberto Goizueta, former CEO of Coca-Cola Co
There are three reasons why the futures markets have not taken off as previously
expected First, the dairy industry is very complicated It’s difficult to explain to a
commodities broker in an afternoon how federal orders interact with cash markets
Second, there isn't a readily identified cash market for milk like in grains or other
(Turn to P*B e ®)
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This special winch enables
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