SYRACUSE, N.Y. Eating a
diet rich in calcium - such as
milk and dairy products - is a
prime step in preventing the
debilitating disease osteoporosis.
That’s they key message
American Dairy Association and
Dairy Council Inc. (ADADC)
public relations specialists
wanted to communicate to con
sumers during National
Osteoporosis Prevention Month
this past May.
Teaming up with Tops
Supermarkets, one of the largest
retailers in upstate New York,
ADADC sponsored free cooking
classes in the Rochester and
Buffalo stores.
Mothers and daughters were
encouraged to attend these
classes (dubbed “Bone Appetite”)
together to emphasize the
importance of calcium consump
tion at any age.
Featured on the menu was a
range of tasty, milk-based
treats, such as Oreo Rocky Road
Parfaits, Cafe Lattes, Spaghetti
Carbonara, and Power Orange
Smoothies.
In addition, ADADC
arranged to place spokespersons
from Tops Cooking School on
WKBW-TVs “AM Buffalo” and
Rochester’s noon news on
WROC-TV to demonstrate the
recipes and offer easy-to-imple
ment tips to increase calcium
consumption.
County dairy princesses
helped spread the word, making
appearances at Tops
Supermarkets throughout New
York, to hand out the National
Osteoporosis Foundation’s lace
ribbons and go through a quick
“Osteoporosis: Are You At Risk?”
quiz with shoppers.
Timed for the Saturday
before Mother’s Day, consumers
also received dairy product
CUSTOM MADE
FEED BINS FOR
FARMS FEED MILLS
• Made of 13 gauge Steel
• All welded seams
• Gravity Flow or Auger
Free Estimates
Also - Steel Roof Trusses for
Buildings - Portable Hog Buildings
Bucket Elevators - Grain Augers
Distributors - Flow Pipes &
Accessories
We Sell, Service & Install
Ph: 717-345-3724
Pax; 717-345-2294
STOLTZFUS WELDING SHOP
Owner - Samuel P. Stoltifus
RD 3. Box 331 '
Pine Grove, PA 17963
ADADC Promotes
recipe brochures (filled with last
minute suggestions for special
Mother’s Day meals) and were
encouraged to make sure all the
moms in their families made a
commitment to better bone
health.
In New York City, ADADC
sponsored an osteoporosis semi
nar at the fashionable Lord &
Taylor store on Fifth Avenue.
During the seminar, shoppers
were treated to a gourmet-fla
vored milk bar, featuring exotic
flavors such as peach, blueberry,
raspberry and mango.
The seminar also featured a
speech bv the national
spokesperson for osteoporosis,
actress Olympia Dukakis, who
spoke about the “Richness of
Life after 40.”
Dr. Robert Heany, an interna
tionally renowned expert in the
field of calcium and bone physi
ology, appeared on News 12,
New Jersey—that state’s largest
cable outlet. Heany, a professor
at Creighton University
appeared on the “Daytime Talk”
show, to discuss calcium’s role in
the prevention of osteoporosis.
TV crews from News 12 were
also on hand at Robert Wood
Johnson Hospital in New
Brunswick, N.J. where doctors
demonstrated an actual bone
density test, an interpretation of
the test and conducted inter*
views with registered dieti
cian and the hospital’s chief of
obstetrics and gynecology, who
spoke about the importance of
calcium for women.
ADADC also extended the
“Bone Appetite” theme into a
print publicity kit that was dis
tributed to all daily and weekly
newspapers throughout the
marketing area. The kit includ
ed tips for using milk, not water,
in all sorts of drinks and foods,
including hot chocolate, rice
mixes, couscous, soups, and
frozen vegetables; and featured
recipes for delicious calcium-rich
foods, including a special
“Calcium Crunch Milkshake”
created especially for ADADC by
New York City’s famous ice
cream shop “Serendipity 3.”
WEST CHESTER (Chester
Co.) - Penn State Cooperative
Extension will hold a "Cut
Flower Short Course"
This two-day program will be
held on Tuesday and
Wednesday, July 28 and 29, at
the Ag Progress Days site in
Rock Springs, PA
Cut flower production and
marketing are fast becoming
Technolo
We watch over every step in the manufacture, assembly and construction of
your building. Morton operates five manufacturing facilities, strategically located
to serve you efficiently.
Our high-volume buying power enables us to purchase the finest raw
materials at the lowest possible price. Components for your structure are
manufactured, fabricated and assembled under the watchful eyes of quality
control experts
We maintain a fleet of company-owned and operated trucks, enabling our
dnvers to unload your building materials quickly and safely
From that point, a crew of company-trained, company-employed, and
company-insured construction professionals takes over They are trained to
follow the most efficient and safe construction methods possible, and are
supplied with state-of-the-art equipment and quality materials to make your
facility something to be proud of for years to come.
ik Duri
ng Osteoporosi
Madison County dairy ambassadors Martina Durfee (far left) and Justine Kelsey are
interviewed by WMCR radio during their appearance to promote osteoporosis preven
tion.
Cut Flower Short Course
nation of classroom instruction
more than just a small farm Wl th the cut flower weed and
alternative. As growers rapidly cultivar fie ld trails,
explore diversification and alter- Pre-registration is required
native cropping systems, cut The registration fee of $B5/per
flowers increasingly appear as a son mc i u des all program maten
viable, profitable crop. This pro- a j g
gram will cover all aspects of
flower production from produc
ing plugs for transplant to field
production to marketing A
major feature will be the combi-
& Workmansh -
Lancaster Farming, Saturday, July 11 1998-B7
Calcium Crunch Milkshake
Yield: one serving
V 2 cup frozen strawberries in
syrup
V 2 cup honeydew melon
5 ounces milk
2 scoops vanilla ice cream
colored sprinkles
crushed cookie
that are Un
is Month
Mix strawberries, melon,
milk and one scoop of ice cream
in a blender. Blend until thick.
Pour into glass and top with a
scoop of ice cream, crushed cook
ie and colored sprinkles. Daily
value calcium: 37 percent
Registration is limited so call
soon For registration, call the
Blair County Cooperative
Extension office at (814) 693-
3265
m MORTON
W BUILDINGS
717/624-3331
3368 York Rd.'
Gettysburg, PA 17325
800-447-7436
tailed.
908/454-7900
P.O. Box 126,
Philllpsburg, NJ 08865
Illinois only, call
1-800-426-6686