(Continued from Pago A 1)
vania, Delaware, New Jersey, and
Maryland and Virginia.
The other two organizations are
daily councils which have prom
oted dairy products through seek
ing to promote better nutrition.
Dairy Council Inc. is an older
organization based in Southamp
ton that was created during the
Great Depression to provide nutri
tional help and promoted milk
through school programs to
Philadelphia-arca children suffer
ing from malnurishment. After the
milk promotion funding became
available throug the dairy fanner
check-off program, DCI qualified
as a recipient.
Also included in the merger is
Dairy Council of Greater Metropo
litan Washington D.C., that serves
a similar function there.
Technically and legally, there
has been no merger between
MAMMA and cither of the dairy
councils.
Because of tax status differ
ences, an official “merger" was
sidestepped, and instead, MAM
MA operations are being “consoli
dated" with those of the two dairy
councils, which have merged.
The merged dairy councils have
been renamed Middle Atlantic
Dairy Council Inc. (MADCI).
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MAMMA is now the Middle
Atlantic American Dairy Associa
tion (MAADA).
The two groups are to work
together, share the same staff and
be overseen by one manager and
one board of directors. The official
date for the “consolidation" is July
1.
The new chief executive officer
of the consolidated effort is to be
Bret Rigby, of Alexandria, Virgi
nia, who until recently worked for
the U.S. Department of Agricul
ture to oversee dairy promotion
activities, such as the programs of
Dairy Management Inc., and
National Fluid Milk Processors
Promotion Board, as well as state
and regional checkoff-funded
programs.
Prior to working for the USDA,
Rigby was involved in a consulting
business that developed marketing
materials and strategies. He has a
master's degree in international
business administration from
George Washington University,
and a bachelor's degree in political
science from Brigham Young
University.
The new board of directors
numbers 13. Combined, the three
independent programs had almost
50 directors reviewing operations.
According to the news release.
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Mid-Atlantic Dairy Promotion
“Mr. Rigby will be charged with
bringing all dairy council and
promotion programs in the Mid-
Atlantic area into one integrated
and coordinated marketing
program."
Although the official announce
ment of the merger wasn’t made
until Wednesday, the 13-member
board of directors overseeing the
new groups held their first organi
zational meeting Tuesday in Get
tysburg at the Eisenhower Inn.
Included on the downsized
board are H. Wallace Cook of
Delaware; David Noss from Port
Royal; Ivo Otto Jr. of Carlisle;
Charles Schilling of Petersburg;
Robert Winner of New Jersey; Ste
ven Graybeal of Peach Bottom;
John Hardesty of Virginia; David
Weitzcr of Maryland; Jertel Heat
wole of Delaware; Kenneth Bal
mcr of Elizabethtown; John Gil
lam of Virginia; Raymond John
son of New YOrk; and Donald
Duncan of Robesonia.
In an election of officers, the
board selected Hardesty to be its
first chairman. Schilling to be vice
chairman. Winner as secretary,
and Gillam as treasurer.
The board members represent
pertain dairy production groups,
though the milk promotion agen
cies receiving funds are
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autonomous.
Of the board members. Cook,
Noss, Otto, Schilling and Winner
are from Land O’Lakes Inc. East
ern Division; Graybeal, Hardesty
and Weitzer are from the Maryland
and Virginia Milk Producers
Cooperative Association; Heat
wolc for Dairy Farmers of Ameri
ca and Cumberland Valley Milk
Producers; Balmer for ML Joy Far
mers Cooperative; Gillam for the
Valley of Virginia Cooperative;
Johnson for the American Dairy
Association and Dairy Council
Inc.; and Duncan representing
independent dairy farmers.
The three headquarters offices
of the three groups ate being main
tained until site selection and staf
fing requirements have been
Farmland Trust Seeks
Director Of Development
Lancaster Farmland Trust, a
private land trust working to pre
serve Lancaster County farms,
seeks a director of development to
further its extensive fund-raising
efforts. The position reports to the
executive director and is responsi
ble for all development activities.
The position focuses on build
ing organizational support
$24,000
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$2,000
decided.
For years the three groups func
tioned with dairy fanner supplied
funds through frequently con
ducted promotions bearing the
same message to the same
audience.
The dairy promotion groups
compete with each other for prom
otion dollars and historically have
not been willing partners in shar
ing specific strategies and plans,
even when the potentially were
causing sometimes embarrassing
and publicly confusing duplica
tions of effon.
The Mid-Atlantic dairy promo
tion group is to go by both
names Middle Atlantic Ameri
can Dairy Association, and Middle
Atlantic Dairy Council Inc.
through major gift fund-raising,
planned giving, membership de
velopment, and public relations. A
development assistant provides
support for special events, com
munity outreach, membership cor
respondence, and volunteer coor
dination.
Candidates should be flexible,
creative and able to work in a fast
paced non-profit environment.
Three + years of experience in de
velopment or a related field, a col
lege degree, and good computer
skills are required. Salary and
benefits are competitive. NSFRE
membership a plus.
Interested applicants should
send a letter, resume and two writ
ing samples by June 15 to: Execu
tive Director, Lancaster Farmland
Trust, 128 E. Marion St, Lancas
ter. PA 17602.
NFO
Opens New Pennsylvania Office
Manheim, PA
Office Manager - Jay Ober
7-11 AM - Tues-Thurs
Telephone (717) 664-0088
Service Is The Key To The
NFO Dairy Program
NFO Fieldstaff
Dave Hay - (610) 861-4494
Wilbur Barrett - (717) 549-5023
Gary Ober - (717) 665-4980
Brad Heichel - (717) 354-8589
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