Fruits And
Vegetables
This is the second in what is to
be a regularly appearing column
The Next Best Thing
To a New 75th Anniversary
...is One From Our Past 74.
' * \
For 75 years, GLEANER has produced the toughest,
most durable combine in the business. From the single
piece, all-welded mainframe to the innovative Natural
Flow harvesting system, GLEANER combines are made to
withstand years of wear and tear. Harvest after harvest.
HERNLEY’S FARM
EQUIPMENT, INC.
Elizabethtown, Pa.
717-367-8867
1-800-564-2511
GRUMELLI’S
FARM SERVICE
INC.
Quarryville, PA
717-786-7318
DIRECT RETAIL
Farm Marketing
about direct retail marketing,
made available through the Pen
nsylvania Retail Farm Market
Association Inc. (PRFMA Inc.)
and Penn State Cooperative
Extension, and the state Depart
ment of Agriculture.
The first column was published
GLEANER*...
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A
[oSaSbI
J (ag3 [ jj) 1998 L
BHM FARM
EQUIPMENT
SALES-PARTS-SERVICE
Route 934,
2 Miles North of
Annville, PA
717-867-2211
B. EQUIPMENT, INC.
Waynesboro, Pa.
717-762-3193
in the May 16 issue o/Lancaster
Fanning. Since then, Jeff Patton,
direct marketing facilitator for the
Pa. Department of Agriculture,
has offered to be a regular contri
butor specializing more with fruits
and vegetables. This is his first
column.
* •***
And because all GLEANER combines share a number of
common drives and components, maintenance is easy
and replacement parts are readily available. Stop by
your GLEANER dealer and he’ll show you why a used
GLEANER combine is the next best thing to a new one.
For more information about the
PRFMA, call its Executive Secret
ary John Berry, who is also the
Lehigh County Cooperative
Extension and regional Penn State
Cooperative Extension marketing
agent. To join the organization,
contact Berry at PRFMA, Lehigh
County Cooperative Extension,
4184 Dorney Park Road, Allen
town. PA 18104-5798, or (610)
391-9840, or e-mail at jwblS at
psu.edu
JEFF PATTON
Direct Marketing Facilitator
Pa. Dept, of Agriculture
Selling fresh produce directly to
«, ~ -ill
Ma\ GLEANER'
AGCO
ZIMMERMAN’S
FARM SERVICE, Inc.
1/2 Mile West off Rt. 501
On School Rd.,
Bethel, Pa.
717-933-4114
C.J. WONSIDLER BROS.
Quakertown, Pa.
215-536-7523
New Tripoli, Pa.
610-767-7611
Oley, Pa.
610-987-6257
Lancaster Farming, Saturday, May 23, 1998-All
consumers offers challenges and
opportunities which differ from
wholesale producers.
The degree of success you enjoy
depends upon your creativity and
inventiveness, in addition to hard
work.
Through this column, I will
attempt to offer suggestions which
you can adapt to your operation, no
matter how large or small.
There arc many highly success
ful, proven strategics which may
make a difference to your
competitiveness.
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Each month I will
include my address and
phone number so that
you can contact me with
ideas, suggestions,
questions and
comments.
For comments or sug
gestions, contact Jeff
Patton, Direct Market
ing Facilitator, P.O. Box
68, Hereford, PA
18056; or call (610)
845-7423; fax (610)
845-2955; or e-mail:
jpat9B7 at erols.com.
Advertise With Brevi
ty
Consumer’s time is
valuable. They will
respond best with
simple advertising that
can impress within three
seconds.
Make “stunning clari
ty” your official adver
tising policy.
When designing
newspaper display ads,
roadside signs, business
cards and brochures,
balance attractive
graphic images with the
effective use of words.
Illustrate a signle pro
duce items instead of a
cornucopia.
Redo your farm
market logo to make it
eye-catching.
Consider using flyer
cards (3.5 inches by 8.5
inches) instead of a bro
chure, when you need a
detailed handout.
Be sure to include
strategic information,
such as hours of opera
tion, specific location,
exact time of picking,
variety names for pro
duce, etc.
A double-sided or
folding business card
may be effective and
offers more space for
vital information,
including a map, or a
chart about produce
availability.
You may need to use
the services of a profes
sional artist or photogra
pher, but the results will
be worth the cost
The “stunning clari
ty” policy may cost
more, but it will capture
consumers’ attentions.
Rekindling Interest
Reopen those seed
catalogues.
Vegetable growers
can take the lead in
rekindling a produce
item that seems to have
lost its appeal to
consumers.
Sales of vegetables
like eggplant may need
some stimulation by
selecting more interest
ing varieties and offer
ing new cooking ideas.
(Turn to Pag* A 25)