BIS-Lmcastar Farming, Saturday, April \t, IWI Consuming Thoughts by Fay Strickler ®e#in State Extension Home Economist For Berks Co. Are you one of those people who always feels cold, even when others are comfortable? While you're searching for an extra sweater, consider this: you may not be getting enough iron in your diet. A study done by the U.S. Department of Agriculture shows that regulating and main taining body temperature in the cold may depend on the amount of iron consumed daily. An inad equate amount of iron may leave you in the cold, literally. Iron deficiencies have long been associated with feeling tired. But the study showed that women with inadequate iron in their diets may start feel ing cold long before they feel fatigue associated with iron defi ciency or anemia. In the study, six healthy, young women consumed less than one-third the recommend ed dietary allowance of iron for a period of time, then replenished their iron for a period of time, then replenished their iron stores with daily supplements. When exposed to a cool tempera ture, the women lost 29 percent more body heat and produced 9 percent less heat after the low iron period than after the sup plemental period. Women of childbearing age, pregnant women, and growing children are liable to suffer from iron deficiency and its conse quences. It's estimated that more than half of American women aged 11 to 50 consume less than the recommended daily iron intake of 15 mil ligrams. However, before you begin taking iron supplements or giv ing them to members of your family, talk with your doctor. It is possible to get too much iron, especially from supplements. Excess iron, over a period of time, can result in liver damage; in younger children accidental ingestion or misuse of supple ments can cause iron poisoning. Speak with your doctor about the type and quantity of iron supplement you should take, if it is decided that you would bene fit from one. Meanwhile, follow these strategies to increase the iron in your diet. •Eat more iron-rich foods, including lean red meat, fish, poultry, liver, dried peas and beans, and leafy green vegeta bles. In fact, eating small amounts of meat, fish or poultry increases your body's absorption of iron from plant sources. •Eat a food rich in Vitamin C along with the iron-rich plant foods. Vitamin C also helps increase the body's ability to absorb the iron. For example, eating an orange for lunch with a sandwich will help you absorb more of the iron in the bread. •Go easy on the amount of tea consumed with your meals. Substances in tea called tannins may considerably reduce the amount of iron your body will absorb. Coffee, to a lesser extent, also reduces iron absorp tion. Save the coffee and tea for an hour before or after eating. •Certain types of antacids can also reduce the amount of iron the body absorbs. If you use Kids Got Milk ROSEMONT, II - In a major effort to help end the two-decade decline in fluid milk consump tion, Dairy Management Inc.™ (DMI), along with its affiliated state and regional dairy promo tion organizations, is launching an $Bl million fluid milk mar keting campaign designed to persuade children to drink more milk. "DMl's consumer Segmenta tion Study conducted last year convinced us that children are among the most promising con sumer segments in helping us increase fluid milk sales," said Herman Brubaker, an Ohio dairy farmer and chairman of DMI. Market research shows that children 1 to 11 are the biggest milk drinkers, but that con sumption drops off greatly after that. DMI milk marketers hope that helping children choose antacid regularly, talk with your doctor about other possible strategies to ease digestion problems and reduce the need for antacids. •Use iron pots for cooking. High-acid foods, such as toma toes, will leach some of the iron from the pot and possibly add substantial amounts of iron to your diet. (In one study spaghetti sauce cooked in an iron skillet for about 20 minutes had five times as much iron as spaghetti sauce cooked in a ceramic pot.) •When choosing grain-based foods such as bread and cereals, look for whole-grain or enriched products. Certain B vitamins and iron are added back to enriched breads and flour. Keep in mind that your body does not absorb iron equally well from all food sources. So don't depend on a single source of iron; get it from a variety of foods. HWOWVOVWW ®* C ’ Agriculture - Residential - Commercial \ Invest In Concrete, Quail CALL FOR FREE ESTIMATES CONTACT AND SEE HOW AFFORDABLE ROY SENSENIG CONCRETE WALLS CAN BE 717-355-0726 Authorized Dealer For Ke< P) (El [Ea (P 4 H IPs CONCRETE IT ITU <0) E WALLS, INC. &W , JWi&SWSW r 4WSWSV2W , JW ,^^^^SWSWSWSW^^SW^^^SWSW2WSW^^^SWSWaWa milk now will result in them forming a life-long milk habit. "Using an integrated market ing approach to convince chil dren that milk is an attractive beverage will go a long way toward reaching our goal of halt ing the decline in fluid milk con sumption," Brubaker said. The integrated marketing campaign features "got milk?*" advertising with a new twist. Starting Feb. 2, new television commercials, featuring story lines written by and for chil dren, are running on various cable and network children's programming during weekday breakfast hours, after school, and on weekend mornings. "The purpose of the new 'got milk?' advertising is to raise kids' awareness of milk and positions it as a contemporary, 'cool' beverage," said Charles Powell, DMI vice president of milk marketing. "The ads, which assume a kid's point of view, pose the question: what happens in a world where milk is taken away? We want kids to think, T need milk right now - nothing else will do.'" An aggressive public rela tions campaign will support the advertising through news-gen erating activities and publicity in major consumer media out lets. In addition, starting in April dairy farmer funds will sponsor "Wimzie's House," a Public Broadcasting System television show aimed at 2 to 5 year olds. DMI and its affiliated state and regional dairy promotion organizations have additional strategies in the overall plan to reach children 1 to 11, including: •Placing dairy-friendly nutri tion eduction materials •Sponsoring research that rein forces the value of milk products as the preferred source of chil dren's calcium SCSAi iroved Manure Storage Facilit' 531 Hollander Rd.. New Holland. PA 17557 J For All \ Your Concrete j Walls And j Construction Needs I / Work That Will Last A Ufetime stone Concrete Products •Conducting a new School Breakfast promotion campaign which stresses the importance of a breakfast that includes dairy as essential to learning • Working with school foodser vice personnel to properly han dle milk •Identifying new flavors, formu lations and other marketing opportunities for milk-based beverages to help overcome bar riers to increased consumption. Fluid milk marketing efforts in 1998 extend beyond children to reach teens and those adults who currently drink only one glass of milk a day. An addition al $lOO million in milk processor dollars will be applied to a major campaign targeting the teen and adult groups, identified in the DMI Segmentation Study as critical to increasing overall fluid milk consumption. "By pooling resources and implementing one, coordinated plan with MiIkPEP, dairy farm ers now have the firepower to successfully compete with soft drink manufacturers and other beverage competitors trying to win the hearts and minds of con sumers, including children," Brubaker said. "This strategy, spearheaded by the new "got milk?" campaign, allows the fluid milk industry to become the major player in the beverage industry in marketing to chil dren." Since the national dairy farmer checkoff program began in 1984, dairy promotion organi zations have helped increase total annual dairy sales by 33 billion pounds, a 27% increase. Dairy Management Inc.™ is the nonprofit domestic and international planning and management organization res ponsible for increasing demand for U. S. produced dairy prod ucts on behalf of America's dairy farmers. DMI manages the American Dairy Assoc-iation* National Dairy Council® and U.S. Dairy Export Council®
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