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814-Lancaster Farming, Saturday, March 21, 1998
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BUEJDINGIHI FUTURE
At the banquet, the Dr. Robert D. Herr Scholarship was
presented to Cory Slmo, 17, son of Jim and Theresa Slmo,
Lancaster, at left. Cory, who received a $250 scholarship
from Herr, Is studying large animal science at Delaware Val
ley College. He was chapter president and serves as chap
ter adviser.
Grassland FFA Banquet
“Many people had faith in Ken
Martin,” noted Pennsylvania’s
FFA sentinel at the Grassland
FFA’s 39th Annual Parent/
Member Banquet late last week. “I
did not have faith in Ken Martin.”
The son of Lcland and Marilyn
Martin spoke of his struggles on
his journey to state FFA office and
how the help of his family, includ
ing those in the FFA, put their faith
in him and encouraged him to
reach his goals.
Martin spoke to 270 Grassland
FFA members, alumni, and guests
at Yoder’s Restaurant, across from
where the chapter makes its home
at Garden Spot High School in
New Holland.
Martin retold the stray of Milton
Hershey. founder of Milton Her
shey School, and about his initial
failures. Hershey had several busi
ness failures until he came up with
the right formula for success in the
form of chocolate. As a result, a
town was named after Hershey in
his honor.
“Everybody has as much poten
tial for success to that as Mr. Her
shey,” Martin said.
He noted that Thomas Alva Edi
son had to search through 2,000
different materials to find a fila
ment that worked on the world’s
first light bulb. He told FFA’ers to
remember to “take time to work to
achieve your goals.”
At the banquet, the Dr. Robert
D. Herr Scholarship was presented
to Cory Simo, 17, son rtf Jim and
Theresa Simo, Lancaster. Cray,
who received a $250 scholarship
from Herr, is studying large animal
science at Delaware Valley Col
lege. He was chapter president and
serves as chapter adviser.
Several were honored for their
support of FFA at the banquet
Receiving honorary chapter FFA
degrees were Cyndi Speace, assis
tant principal for Garden Spot
High School; Sherry Bunting, a
writer for Lancaster Livestock
Reporter and Eastern Lancaster
County school board member; Mr.
and Mrs. Lloyd Hoover, parents ot
Sheldon Hoover, chapter presi
dent; and Mr. and Mrs. Jim
Brubaker.
Certificates of Appreciation
went to the following: Joyce Gch
man, Marie Laboranti, Arthur
Zerbe, Jim and Stephanie Shirk,
Jim Martin, Craig Tomlinson,
Greg Zimmerman, Adam Ober
holtzer, and Randy Sauder. Also
receiving certificates were Sue
Chambers, Manfred Eller, Steve
Good, Dairen Grumbine, Bob Kil
gore. Todd Reilnouer, and Ken
Weaver. Others receiving certifi
cates were Diane Eberly, John
Sweigart, Dr. Robert D. Herr, Dr.
Philip H. Ogline, Ron McAllister,
Tom Wentzel, and Mr. and Mrs.
Steve Kline. Others included Mr.
and Mrs. Jim Simo, Mr. and Mrs.
Carl Weaver, Mr. and Mrs. Martin
Reifsnyder, Mr. and Mrs. Ivan
Huber, and Mrs. Mary Ann Miller.
Receiving the Star Gteenhand
awards at the banquet were Andrea
Hoover, Jeremy Weber, and Abner
Zerbe. Chapter Stars were given to
John Wenger, Amanda Sauder,
and Louise Huber. The Grassland
Star Red Rose in Agribusiness was
awarded to Jared Weaver and the
Star Red Rose Production and
Entrepreneurship Award went to
Chuck Beam.
The American FFA Degree, the
highest award to a member in the
nation, went to several FFA’ers, all
from the 1994 graduating class,
including Wade Esbenshade, New
Holland. The 1994 graduate of
Garden Spot High School is a
senior at Delaware Valley College
majoring in agronomy. He worked
at the Wilmer Horst dairy Cum.
Another honor went to Andy
Homing, Mohnton, a 1994 Garden
Spot graduate.
Another was Darrell Weaver,
East Earl, also a 1994 Garden Spot
graduate and a biology major at
Millersville.
Also recognized in Kansas City,
Mo. with the Honorary American
FFA Degree was Dr. Phil Qgline,
retired ag science teacher at Gar
den Spot High School.
oral wera honored for their support of FFA at the banquet. From left, receiving
honorary chapter FFA degrees were Cyndl Speace, assistant principal for Garden
Spot High School; Sherry Bunting, writer for Lancaster Livestock Reporter and East
ern Lancaster County school board member; and Elaine and Lloyd Hoover, parents of
Sheldon Hoover, chapter president; and Sheldon. Not pictured In photo: Mr. and Mrs.
Jim Brubaker.
Receiving the Star awards and other honors at the Grassland FFA banquet were,
from left, Abner Zerbe, Jeremy Weber, Andrea Hoover, Chuck Beam, John Wenger,
Amanda Sauder, Sheldon Hoover, Louise Huber, and Jared Weaver.
Integrated Marketing Conference
Kicks Off Dairy Promotion
PITTSBURGH (Allegheny
Co.) Representatives for the
Pennsylvania Dairy Promotion
Program joined more than ISO
other colleagues from other local,
stale, regional, and national dairy
promotion organizations to launch
new dairy promotion activities at
the 1998 Integrated Marketing
Conference.
“Dairy promotion efforts are
driven by cutting-edge consumer
market research, funded by
America’s dairy farmers, which
takes a unified approach both
locally and nationally to dairy
marketing,” says Tom Gallagher,
chief executive officer of Dairy
Management Inc., which spon
sored the conference. “This is the
first time most of the various state
and regional promotion organiza
tions have been able to directly in
teract with each other both
from the local and national level,
as well as region to region. It was
an efficient way for us to get to
gether and develop more effective
dairy promotion programs.”
Jointly, farmers and processors
aim to increase fluid milk
consumption by 4 percent or 2.2
billion pounds of commercial
•''ft*
fluid milk production annually,
through the year 2000. To meet
this aggressive goal, dairy farmers
and processors are creataing an
integrated milk marketing pro
gram which will invest $lBl mil
lion in 1998 to boost sales of fluid
milk.
Dairy farmer-funded check-off
resources are targeting children 1
to 11 with a series of Idd-devel
oped and kid-tested “got milk?”
television ads. Other promotional
activities will include developing
nutrition education materials, con
ducting a new school breakfast
campaign, and sponsoring nutri
tion research that reinforces the
value of milk products as the pre
ferred source of children’s dietary
calcium. Dairy processor efforts
will target teens and adults who
drink at least one glass of milk
daily.
Savings gained by integrating
the fluid milk program has freed
420 million to boost local, state,
regional and national cheese mar
keting programs by 40 percent to a
total budget of $56 million. By
working together at the local,
state, regional and national level,
dairy fanners are urging consum
ers to “Behold the power of
Cheese."
Cheese marketing efforts are
designed to increase annual
cheese consumption from die cur
rent 28.6 pounds per person to 31
pounds per person by the year
2000.
In addition to television and
print advertising, the cheese mar
keting program includes inte
grated local and national retail
partner promotions, restaurant and
foodservicc marketing and public
relations.
PDPP contracts with the Ameri
can Dairy Association & Dairy
Council Mid East to increase the
demand for U.S.-produced dairy
products on behalf of dairy farm
ers in 33 counties of western and
north-central Pennsylvania.
ADADC Mid East works closely
with DMI to implement dairy pro
motion, education and research
programs nationwide.
Since the national dairy farmer
check-off program began in 1984,
dairy promotional organizations
have helped to increase total an
nual dairy sales by 33 billion
pounds a 27 percent increase.