Analyst Says Top 10 Megatrends In Agriculture Will Continue (Continued from Togo A2S) 100,000 today. A sixth trend, he said is the con tinuing adoption and use of new technology to increase competi tiveness, or to break into new fields. He said crop and livestock pro duction will have continued gene tic developments such as the pesticide-resistant soybeans that entered mainstream fanning in recent years. Further, satellite and Internet services and technology, provide opportunities for efficiencies and information. He said that informa tion means profit, if the right infor mation is used. Being able to filter through the vast amount of information becoming available to find useful information is key to transforming information into profit. The seventh trend that Hender son said will continue is the grow ing public demand for environ mental and operational controls on agricultural operations, mainly because of urban sprawl. 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ZIMMERMAN, INC. \ pi 717-738-7350 t W 50 Woodcorner Rd. Hours: \ LltitZ, PA 17543 Mon., Thur*., Frl. 7 a.nvB;3o p.m. OA / 1 Mile West of Ephrata Tu... & more and more different varieties and lines of produce and animal products are being raised and being made available United States consumers. People have more choices than they have ever had and that is expected to continue, as demo graphics change, cultural and food education spreads, and technology allows for the production of value added crops. (This theme has been addressed by others, who have discussed the creation of such new food groups, as “nutricucticals” a term meaning food that provides specif ic nutritional needs, and provides such nutrition that marketing sug gests the foods improve health, and perhaps may reinvigorate an aging population seeking lost youth.) A ninth trend is that farm own ers will continue to become more and more “asset managers” rather than agricultural producers. More farmer-managers will know better what their true costs of production are and what it means to the bottom line. They will inves* more money off-farm to protect themselves in the higher risk farm ing environment, and Henderson said he expects more farms to diversify, also to limit risk. fi==> -=ps — YEARS 1947-1998 v w :» b I Problem SolvsrsD 11. FUrHODi EBI£E w 518.50 ]( 535.95 I 513.50 8 521.85 v 529.95 Jf 519.98 j 58.96 a 510.65 /v 518.95 W $25.98 $359.95 $359.95 $389.00 D $16.99 $1.60 $3.99 $10.15 V] ..$5.35 SN $2.45 W $5.85 V .$5.85 M $10.15 W $13.95 $3.95 I Presenters at the 17th annual Core States Agri-Education Seminar are, from the left, in the back row, Darvin Boyd, Joseph Del Tito, and F. Barry Shaw with Core States, Kate Coler, Charles Hosier, H. Louis Moore, Lynn Henderson, Richard Pottorff, and Core States Keystone Market president Lawrence Delp. In the front, from the left, are Kendra Weaver, economist David Kohl and Gerald Boyd. The 10th trend, Henderson said, is for continuing to farmers and researchers to set even higher levels for pro duction yields. He said that setting goals to such things as 300-bushel per acre com yields may well become a reality, as the 100-bushcl goal became. The same with soy beans, he said, adding that perhaps 100-bushel yields will be the new realized top yields. Also, he asked the crowd, “Why not dairy herds with average pro- Ideal Leaf Tobacco Company If you plan to process your tobacco, call Ideal Leaf Tobacco Company. THERE WILL BE NO COST TO THE FARMER UP FRONT. If your tobacco was stripped in high moisture, you will not be able to keep it from going through a sweat. This will destroy the quality of your tobacco. All tobacco that is sold in Maryland will be marked Out-Of-State-Tobacco. I don’t know what it will sell for if it will be sold at any price. All tobacco for processing will be loaded in two weeks and shipped to a processing company. ductions of 40,000-pounds of milk per lactation?" Not so many years ago, a 20,000-pound average was considered high. Today a rolling herd average in the low 30,000-pound range is not that unusual, and production by indivi dual animals has been continually increasing. Ultimately, however, Hender son said that the entire agricultural industry must be able to present a coordinated front to promote itself. It is becoming fragmented, and numbers of people involved in the various agricultural enterprises are diminishing. In order for the entire industry to remain strong against misinforms- Contact Joe Irving for processing. 717-529-6416 or Mitch White 717-687-0990 Lancaster Farming, Saturday, February 28,1998-A29 tioo and malignment, it must join efforts to present a consolidated face and position on controversial issues. The industry must also work together to promote American agriculture, because it does pro duce the safest and most depend able food supply, and is one of the most heavily regulated. If the public doesn't know the truth about American agriculture, and how it compares to other pro duction systems around the world, then American agriculture is open to attack through distortions and outright lies that can wrongfully erode consumer confidence. (Continued next week.)