C4-Lgncaster Farming, Saturday, January 3, 1998
Hereford Juniors Learn Life Skills At
KANSAS CITY, Mo. Mem
bers of the American Junior Here
ford Association (AJHA) and Na
tional Junior * Polled Hereford
Council (NJPHC) gathered re
cently in Kansas City, Mo., fix' the
33td annual AJHA Convention
and NJPCH Pride Congress.
With the theme “Living the
Legacy,” the three-day event en
couraged those in attendance to
set goals, work hard and smartly,
develop teamwork skills, and take
the Hereford breed’s rich heritage
and build upon its traditions in the
future. i
The AJHA portion of the con
ference was possible this year
through sponsorships from Fort
Dodge Animal Health, Overland
Park, Kan.; Moorman’s Inc.,
Quincy, Oh; ABS Global Inc., De-
Forest, Wis.; Lawrence Herefords,
Coon Rapids, Minn.; Dyer Hete
fords, Crawford, Neb.; Rausch
Herefords, Hoven, S.D.; Square
G. Ranch, Putnam, Okla.; and
Gary and Kathy Buchholz, Tar
zan, Texas. NJPHC sponsors in
cluded Michael Jay and Family,
Scandia, Minn.; Dirt Road Farms,
Franklin, Term.;- and Grandview
Plantation, Como, Miss.
The AJHA activities kicked off
Nov. 7 with a stringent public
speaking contest featuring the na
tion’s best Opening ceremonies
followed with a feature film in
cluding Hereford breeder John
Wayne. AJHA directors encour
aged the delegates to build upon
the legacies left by great Hereford
breeders such as Wayne.
Following roll call and state
cheers, a presentation from the
1997 AJHA Australian Exchange
representatives Tom Ostgaard,
Dayton, Ohio, and Dennis Rankin,
Fletcher, Okla., captured the audi
ence’s attention. They shared a
slide show and commentary of
their four-week visit to Australia
and New Zealand this summer.
Friday’s activities concluded with
a delegate mixer.
NJPHC delegates kicked off
their Friday activities with mixer
activities to introduce everyone
and build trust and teamwork with
each other.
Saturday’s activities started
with join leadership workshops.
American Hereford Association
Director of Research and Perform
ance Records John Hough used a
hands-on activity weighing vari
ous members of the audience to
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teach the delegates how EPDs are
calculated and the importance of
accurate information. Jay Carlson,
beef regional sales manager, led a
workshop titled “Careeres in Agri
culture.” In his presentation, he
told delegates, *Tt’s not only what
you know, it’s who you know,
who they know and what they all
think of you.”
Bryan Lawrence, Coon Rapids,
Minn., rounded out the speakers,
“Enthusiasm is more contagious
than the common cold,” he en
couraged.
While the AJHA members had
the opportunity to listen to the
candidates for their board of direc
tors, the NJPHC delegates headed
to the American Royal to watch
the junior polled Hereford shoe,
followed by dinner at the Hereford
House. AJHA delegates enjoyed
the Hereford House treat, and then
took a break to watch the junior
homed Hereford show at the
American Royal. Afterward, can
didates gave answers to delegates’
questions concerning their goals,
the AJHA and industry issues.
Both groups met later to dance the
night away.
On Sunday, both groups toured
the AHA headquarters, where
AJHA members had one last op
portunity to question director
candidates in a round-table set
ting. Vespers inspired the dele
gates to think about the choices
they make in life.
National Cattlemen’s Beef As
sociation Chief Executive Officer
Chuck Schroeder delivered the
keynote address. He told dele
gates, “Progress is never easy.
Those that accept the challenge,
add dimensions.” He challenged
delegates to reach out to beef con
sumers with information and a
quality product. “We have a con
sumer coming along who is three
generations from anyone who has
spent any time in the kitchen,” he
said. Schroeder said if the beef in
dustry continues as it has, beef
consumption will decline one per
cent annually. He said beef groups
can’t continue to cany individual
flags. Leadership is required to
change attitudes because “our
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With the group invigorated and
ready to accept his challenges,
AJHA delegates turned to a more
serious point of business and
elected three new directors. A
ceremonial passing of the tradi
tional red jacket announced new
directors Leslie Bennett, Connell,
Wash.; Misti Gleason, Putnam,
Okla.; and Steven Schohr, Grid
ley, Calif.; to serve a three-year
term.
The final business of the group
ST. JOSEPH, Mo. Keith
Evans, director of communica
tions and public relations for the
American Angus Association, will
retire next April IS after more
than 35 years with the association,
reported Richard L. Spader, exe
cutive vice president
Evans joined the association in
October 1962 as public relations
assistant In 1968 he was named
associate director and manager of
the association’s national adver
tising program. Ten years later, he
was tapped to head the depart
ment
“I told my wife Shirley in 1962
that we would take the Angus job
and move to St Jose {A for three or
four years until something better
came along,” Evans said. “There
proved to be nothing better for this
Missouri farm boy who loved to
write, take pictures, travel, and
work with farm and ranch people
who raise Angus cattle. I’ve had
opportunities that many people
only dream of.”
“Wc hate to lose Keith and his
wealth of experience," Spader
said, "but he has earned the right
to slow down and pursue other ac
tivities after 35 years with the as
sociation. We have started an exe
cutive search for his replace
ment."
Evans does not intend to drop
out of the business. He plans to do
free-lance writing, to present pro
grams on advertising and market-
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Leadership Conference
was to elect officers for the up
doming year. Sanl Shaw, Cald
well, Idaho, earned the majority
vote to lead the organization as
president The responsibilities of
first vice president were awarded
to Danny Davis, Maple Hill, Kan.
The second vice president duties
were assumed by Tami Bishop,
Hardin, Mont. Other officers
elected were Audra Kocster, Den
nison, Minn., secretary; Craig
Crutcher, Newton, HI.; treasurer;
and Lee Chastain, Ft Worth, Tex
as, reporter.
Angus Association
ing, and continue to write adver
tising and marketing columns for
selected publications. However he
will take a four-month sabbatical
to travel and spend time with
grandchildren before starting any
projects.
Under his direction the asso
ciation has won numerous first
place national advertising awards.
Two motion pictures he wrote and
helped produce won national
CINE Golden Eagle awards, hr
1984 he began the Merchandising
column in the Angus Journal to
help Angus breeders better under
stand advertising and marketing,
and to do a more effective job of
herd advertising. These columns
have won numerous awards and
were named best regular column
by the Livestock Publications
Council. Two books of Evans’
Merchandising columns, titled
“How to Sell Angus Cattle,” are in
print, and a third is planned.
Evans edited the Angus Bulle
tin, which was discontinued after
the association purchased the An
gus Journal. Since 1985, he has
edited the Angus Beef Bulletin, a
tabloid publication that is distri
buted to some 43,000 commercial
beef cattle producers who use An
gus bulls.
He has written numerous pro
motional and educational booklets
for the American Angus Associa
tion. He conducts marketing
seminars and speaks on advcrtis-
e ?Vninin^' v '
It will last a lifetime.
Retiring directors Samantha
Dyer, Crawford, Neb.; Kendra
Gleason, Putnam, Okla.; and Nick
Rausch, Hoven, S.D.; gave words
of wisdom to the junior members
in individual retiring addresses.
Each received a bronzed Hereford
bull for their dedication and ser
vice to the organization.
As the new officer and director
team took the helm, the three-day
weekend concluded with recogni
tion of several outstanding juniors
and junior state organizations at
the AJHA awards luncheon.
35 Years
ing and marketing. Four tunes ne
has been called upon to be a na
tional advertising awards judge
for the National Agri-Marketing
Association (NAMA).
He has worked closely with An
gus cattle associations and socie
ties around the world and with
their international organization,
the World Aberdeen-Angus Se
cretariat. He has taken part in
every World Angus Forum since
the first one was held in the United
States in 1973. He recently spoke
on herd and Angus association ad
vertising at the 1997 World Angus
Forum in Sydney, Australia.
A fifth-generation native of
Clinton County, Missouri, Evans
grew up on a general grain and
livestock farm there and graduated
from Lathrop High School in
1952, and the University of Mis
souri in 1956 with a bachelor's de
gree in agricultural journalism. He
worked as assistant manager of
the Fort Smith, Akr., Chamber of
Commerce before being drafted
into the U.S. Army, where he
edited the post newspaper at Fort
Polk, La. After his discharge, he
took a job as writer and photog
rapher for the Chicago Daily
Drovers Journal, published in the
Chicago Stock Yards.
He met his future wife, Shirley
Jean Petersen, in Chicago and they
were married there in 1960. They
have three children and two
grandchildren.
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