Cooperative Council (ConUniwd from Pago A 1) currently serving as acting assis tant to the regional director for northeastern counties. He is responsible for dairy programming for die six hundred dairy farms in Bradford County. Known for his strong programs in dairy feeding, milking management, mastitis control, and dairy housing, he also managed the4-H dairy program for nearly twenty years. Guffey has worked closely with dairy cooperatives in the county' and has been very involved with the Sulbra Council of Cooperatives and the Sulbra Youth Council. In 1994, Guffey and his wife Marilyn joined extension colleagues from Pennsylvania and across the U.S. in helping the agricultural sector of Poland to adjust to a free market economy and prepare to compete in world trade. They spent six months as an on-site advisor to the Polish Agricultural Advisory ser vice. The Guffeys have three child ren and four grandchildren. Also new this year was the Hori zon Award. Laura England, public relations manager for Atlantic Dairy Cooperative, received this award. She is responsible for com municating the cooperative’s mes sage to members and the general public. Prior to joining Atlantic’s staff, she was an editor at Lancas ter Farming covering dairy and livestock news. England is president of the Pen nsylvania State Council of Farm Organizations and is vice president of the Bucks-Montgomery Council of PCC. She serves on the commu nications committee of the Nation al Milk Producers Federation and has served on committees for the Reserve Champion Steer Keystone Farm Credit A.C.A. Agway Energy Products Albrights Feed Mill Annvllle Frozen Foods Barnett’s Garage Ben Welst Berks Co. Sheep & Wool Growers Assoc. Binkley & Hurst Brian Hetrlch Hauling Carlos R. Leffler, Inc. Columbian Cutlery Core States Bank Dletrlck's Milk Products Exeter Chiropractic F.M. Brown’s Sons Inc. National Council of Farmer Cooperatives. She is the immediate past president of the Cooperative Communicators Association. England and her husband Joe have one son, Matthew. A service recognition was given to Dr. Kate Smith, assistant profes sor at Penn State and director of the cooperative business education and research program. In his luncheon address Lyon observed that today most of the existing cooperatives were formed in the 1930’s to the 19S0’s and are mature and facing massive restruc turing. These cooperative enter prises are faced with changing demographics and outdated capital investment But he proposed that a new wave of cooperative develop ment could do much to rebuild our rural communities. “As current cooperative leaders, you have the obligation to enhance and protect the owner user’s investment” Lyon said. “Whether it be through consolidation, feder ating, expanding, or downsizing, you need to do whatever is neces sary for this protection. I do believe cooperatives need to more clearly define the measure of stockholder value and leaders must give first consideration to their fiduciary responsibility. “In cooperative mergers, leaders often concentrate on first year sav ings. how many board seats each side will have, what the manage ment structure will be, and how to preserve the cooperative’s identity. Rarely is great consideration given to long term shareholder value and making that the primary determin ant in consummating the transaction.” THANK YOU TO 1996 BERKS COUNTY 4-H LIVESTOCK BUYERS Pennsylvania State University Is an Ei Reserve Champion Steer Reserve Champion Lamb Reserve Champion Market Hog First National Bank of Fredericksburg First National Bank of Leesport Gary Kurtz Giorgio Foods Goods Receiving Station Hatfield Quality Meats Hydro Kirby Fertilizer Jackman Barlee Farms Jared Treichler John F. Lengel Inc. John Fry, Auctioneer John Weist Keystone Farm Credit A.C.A. Kutztown Grange Lebanon Valley National Bank iual Oi Lyon laid that it is obvious in cooperatives today that members often support excessive capital investment and governing struc tures that make efficient use of new technology difficult. But he prop osed the cooperative holding cooperative as an alternative in a way that allows technology jto function internally without drasti cally changing the end user product or service quality and presence. The impetus of the holding cooperatrive concept is to provide a structure for centralized internal operations of compatible coopera tive business entities in a format that takes advantage of technologi cal efficiencies but also provides the system to retain the identity and to a great extent the governance of the joining cooperatives. With dis tinct statements of operations and product and member service deve lopment, each cooperative under the holding cooperative head maintains separate equity pools, and adequate financial protection among the subsidiary coopera tives. This can be accomplished internally while at the same time strengthening the product and ser vice quality to the member owners of each of these organizations. Val ue has been added to the equity base of these owners. “The merger of financially stable cooperatives on increased shareholder value is the absolute most efficient means of position ing mature cooperatives for the 21st century,” Lyon said. “Howev er, when the issue of shareholder value becomes cloudy, I believe the holding cooperative becomes a viable alternative. “Cooperatives hold promise in revitalizing rural America. They loom as a major contributor to the solution to the road back to fiscal Reserve Champion Sheep Keystone Farm Credit A.C.A. Core States Bank Lebanon Valley National Bank - John F. Lengei Inc. BUYERS Unlversii irtunii solvency and greater social justice. “If we are to make the future of our people as promising as the past, we must replace greed with com passion. Productivity must be the basis for new wealth. Short term quick fixes must be replaced with tong term social and economic strategies. The growing division between the haves and the have nets must be reversed. Effective self-help provides for genuine accommodation rather than con frontation. Cooperatives answered the call in addressing these needs in an earlier generation and can again if leadership is willing to become engaged. “We are in transition from the external enemies of the Cold War to the internal enemies of health care, child care, welfare, senior care, and access to technology. In our current business environment, cooperatives are an attractive alter native for people fed up with the profit grabbers and the me-first mentality. “Cooperatives can provide such a profound conscience to our cur rent business mentality. They can give every user a voice in the gov ernance and policy development They can allow the users to elect people who really believe in the principles of cooperative enter prise. They can retain the capital got mi Leidy Inc. Leslie Seidel Meadow Bend Farm Miles Angstadt Livestock Hauling Norman Kurtz and Son PA National Bank Perry Acres Peters Bros. Meat Market Pioneer Grange #1777 Reading Bone Agway Rhoads Brother Trucking Wayne Feeds Wayne Wessner Grains Zettlemoyer Auction Co. Auctioneers; John Fry, George Frey, Ralph Zettlemoyer Reserve Chsmpion Market Hog Core States Bank within the service or .community for Which it was intended. There need not be a skimming off the top to the deterrent of the users and employees. There is no better way to empower people in their own best interest than through cooperation.” In the president’s report at the annual meeting, Randall Meabon said that as the bottom line issues become so critical, let’s not lose sightof the sometimes less tangible benefits we reap, one hundred fold, from cooperative education. We will work diligently to never give up bridging the generation gap between our predecessor coopera tives and founders. Executive director. Crystal Smithmyer. said that as a stakehol der in PCC, you have the right and responsibility to help envision the best possible way to meet member education, networking, leadership development and co-op develop ment needs. The Council’s under lying and unchanging reason for being has always been to support and serve the people that make up the cooperative community. Editor’s Note: Smithmyer also gave a moving tribute to farmers and their families that appears as our editorial for this week, begining on page AlO. k