816-Uncaster Farming, Saturday, August 17, 1996
'Real-Life’ Milk Drinkers
HOBOKEN, NJ. In an ef
fort to make its message more
meaningful to local consumers,
the American Dairy Association
and Dairy Council, Inc. (ADADC)
unveiled a new “got milk?” bill
board featuring the winning faces
of “real milk drinkers.” By featur
ing teal-life milk drinkers in its
advertising, ADADC hopes to en
courage increased consumption of
milk. Unveiled during June Dairy
Month, the Hoboken billboard
features the faces of a local couple
who happened to have milk at the
right place and right time.
It all begah last fall, when
ADADC took to the streets of
Manhattan searching for “real
milk drinkers” to help launch their
new award-winning “got milk?”
advertising campaign. Ten mod
ern-day “milkmen,” dressed in
traditional white garb and travel
ing on in-line skates, searched
popular New York City hang-outs
to catch people in the act of drink
ing milk. Top New York City
radio stations and local newspa
pers teamed-up to spread the word
to let people know just where to be
and when.
Madeline Adami heard the
radio announcement, and knowing
her husband drinks milk with his
lunch every day, they planned to
be “seen” having lunch in a desig
nated spot that eventful day.
Spotted each with a pint of milk
in hand, Greg and Madeline were
anxious to have their picture taken
and hoped to be selected to repre
sent “real milk drinkers” in the
upcoming billboard campaign.
They were chosen as winners., and
now their faces are on display on
the new “got milk?” billboard,
sponsored by ADADC.
MAILBOX MARKET
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“My favorite beverage at lunch
is milk, without a doubt When
Madeline told me about the search
for milk drinkers, we were both
very excited. We never expected
to be spotted by the milkmen, let
alone win. We are thrilled to be a
part of the promotion which is en
couraging others to share my
sentiments about milk. We plan to
visit our billboard in Hoboken
every day, and this will certainly
be something we’ll tell our kids
Three “milkmen” provide milk, dispensed from beverage
hoses attached to five-gallon tanks, to passerbys as they
stand In front of the new “got milk?” billboard that reveals
the faces of real-life milk drinkers Greg and Madeline Adam-
I, sponsored by ADADC. **
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Lancaster Farming
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No Phone Calls Pleas
someday,” adds Greg Adkmi.
The “got milk?” advertising
campaign encourages consumers
to purchase milk by reminding
them through humorous television
and radio commercials, about the
perils of running out of milk. At
the end of each spot, the tagline
appropriately asks, “got milk?”
ADADC is an advertising and
promotion organization represent
ing dairy farmers from New York,
New Jersey and Pennsylvania.
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Mall To:
has seen plenty of vegetable dis
ease problems. Here’s a quick list
of what your may or may not see
in your garden right now.
Cantaloupes and muskmelons
are suffering from root rots. As
fruist is ripening, the vines collap
se during hot days of summer
leaving behind tasteless fruit.
Little can be done to alleviate this
problem. Maintain the soil mois
ture by irrigating.
Powdery mildew is showing up
on the oldest leaves in the oldest
plantings of summer and winter
squash and pumpkins. Fungicides
are suggested on crops being
stored.
Pumpkin leaf spots have been
triggered by earlier wet weather.
Spotting starts on the oldest
leaves. Water-soaked spots that
look greasy at the margins is
caused by a bacteria. Avoid
spreading the disease by being in
the patch while leaves are wet
Vcrticillium wilt is stunting
eggplants. Leaves turn yellow,
wilt and die on a portion of the
plant. Avoid planting eggplant
following tomatoes, potatoes,
strawberries or raspberries.
Com smut is prevalent on var
ieties prone to this disease. Mature
galls turn brown and contain da k
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powdery spores. Smut is favored
by dry hot conditions. Choose
resistant varieties like apache,
sweet sue, bellringer, seneca scout
or quick silver.
Tomatoes are showing leaf
spots and canker diseases. To con
trol early blight, a fungicide spray
every 5 to 7 days lessens the
spread of diseases to other parts of
the plant. Remove lower leaves
and dead or dying plants if
infected with canker diseases. To
avoid spreading bacterial diseases,
avoid working in the garden when
plants arc wet. Rotate to provide at
least one year without tomatoes.
Sudden wilting and dying of
individual vines in cucumber, can
taloupes, and squash may be
caused by bacterial wilt The wilt
is carried to plants by the stripped
or spotted cucumber beetle. Con
trol of the beetle by insecticides
early in die season prevens the
wilt later in the season.
For vegetable growers informa
tion on monitoring and controlling
serious disease problems is avail
able by a PA toll free hotline
1-800-PENN-IPM. To learn how
to identify diseases of vegetables,
contact your Extension Office for
publication # AGRS-21. The cost
is $lO per copy.
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