82-Lancaster Farming, Saturday, August 3, 1996
Learning about eatabllshlng media contacts, submitting newspaper arti
cles, recording radio PSA’s and presenting effective school programs were
the 1996-97 New York County Dairy Princesses at SUNY Morrisvllle July
10-12. (Front Row L-R) Jennifer Hellinger, Lewis; Elizabeth Atwater, Niaga
ra; Sandra Scheafer, Delaware: Darlene Jackson, Chautajuqua; Stacy Keith,
Montgomery: Tina Ratulowskl, Genesee; Jessica Brock, Rensselaer; Val
cia Holden, Livingston; Kelly West, New York State Dairy Princess; Second
row: Brenda Armstrong, Herkimer; Nicohl Merrll, Seneca; Jane Schenck,
Steuben; Melissa Odell, Cayuga; Tara Barrett, Chemung; Katie Cody, Madl-
MORRISVILLE, NY The
first week of sunshine and excel
lent hay weather welcomed 35
new county dairy princesses, their
alternates, and chaperones to the
Dairy Princess Training Seminar
at SUNY Morrisville on July
10-12. The three-day event was
organized and sponsored by the
American Dairy Association and
Dairy Council, Inc. (ADADC), as
it prepared nearly 100 dairy prom
oters throughout New York State
for an upcoming year of increas
ing milk and dairy product
consumption.
Delivering positive milk mes
sages through the media and one
on-one at special events, is the
Working with the 35 county dairy princesses In n variety of promotions and events
throughout the year are the 1996-97 New York Alternate Dairy Princesses who recen
tly attended the Dairy Princess Training Seminar held at SUNY Morrisvllle on July
10-12. (Front Row L-R) Michelle Anuszewskl, Washington; Deanne Vlllnave, St.
Lawrence: Shannon Pudney, Cortland; Amanda Hatfield. Tompkins; Charlene Ives,
Chenango; Darlene Jackson, Chautauqua; Sarah Massey, Steuben; Jennifer Dlndl,
Jefferson; Mary Ellen Pautler, Lewis; Kirsten Rowe, NYS Alternate Princess; Jenny
Kelsey, NYS Alternate Princess; Back row: Amber Vincent, Lewis; Patty Fumer,
Oneida; Carrie Snyder, Wayne; Erlcka Galvin, Rennselaer; Amanda Fugle, Wyoming;
Amanda Moody, Rennselaer; Mindy Cornell, Franklin; and Eileen Cummings, Lewis.
V
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The Making Of A Dairy
role of county dairy promoters. To
enhance these communication
skills, dairy princesses and aim
nates attended workshops on pub
lic speaking, newspaper publicity,
media interviewing and radio pub
lic service announcements.
Focused on the most effective
ways to increase milk efforts con
sumption, these interactive work
shops provided hands-on experi
ence for the promoters and their
upcoming year of dairy
promotion.
Establishing a rapport with the
media is integral to the promotion
program. ADADC Director of
Communication Brenda Beltram,
trained thr its to inr
New York Offers Princess Training
rate positive milk messages into
media interviews, while ADADC
Public Relations Specialist Beth
Meyer taught them to secure
recipes and nutrition articles in
local newspapers. Radio public
service announcements were fea
tured in another session—provid
ing the girls an opportunity to
work on their public speaking
skills and tour the SUNY radio
and television stations.
Since dairy princesses influ
ence nutritional habits of thou
sands of school children, develop
ing an effective school presenta
tion is crucial to dairy promotion.
School programs, created by the
' irn to Page B 3)
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to*
son; Sonia Rozelle, Broome; Lisa Anken, Oneida; Abigail DeMey, Oswego;
Lois Lewis, Cattaraugus; Kimberly Barton, Tompkins; Heather Huizinga,
Cortland; Andrea Lacy, Allegany; Back row: Sarah Van Orden, Greene;
Christina Sennett, Sullivan; Renee Collins, Otsego; Britney O’Connor,
Franklin; Amy Gall, Saratoga; Melissa Osgood, Wyoming; Lee Ann
Schwope, Orange; Jennifer Tanls, Chenango; Amanda Day. St. Lawrence;
Amy Swezey, Washington; Rose Howland, Tioga; Jennifer Molnar, Onon
dago; Amy Alamlllo, Columbia; and Alison Littlefield, Jefferson.
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Princess
Homestead
NOTES
Utilizing the Information from the media interviewing
workshop, Madison County Dairy Princess Katie Cody Is
Interviewed only hours later when a local newspaper repor
ter stops In at the seminar.
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