BOSTON, Ma. Roger B.
Gundlach, Manager of Communi
cations at Cenex Cooperative.
Lancaster, received the 1996 HJE.
Klinefelter Award for distin
guished service in the field of co
operative communications during
the Annual Institute of the Co
operative Communicators Asso
ciation (CCA) in Boston on July
16.
Gundlach became the 38th re
cipient of CCA’s Klinefelter
Award, the organization’s oldest
and most prestigious honor. CCA
is a national association of busi
ness communicators who work for
cooperatives.
The H.E. Klinefelter Award
recognizes a CCA member who
has raised the standards of co
operative communications and, in
doing so, has contributed signifi
cantly to the cooperative way of
doing business.
“Much of the change in our co-
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Gundlach Receives National Communication Award
operative has been accepted by
our member! based on faith and
trust,” N. Alan Bair, Gundlach's
co-worker of 18 years, wrote in
nominating him for the honor last
April “Roger has been a key play
er in building that faith and trust.”
Bair’s comments about Gund
lach were echoed by a wide range
of colleagues. across the li.S.
Crystal M. Smithmyer, Executive
Director of the Pennsylvania
Council of Cooperatives, says of
Gundlach’s writing, “Each word
reflects the dedication and talent
of a man who has committed his
life’s work to communicating the
import and uniqueness of the co
operative way of doing business.”
Gundlach earned his BS and
MS degrees in agricultural jour
nalism from the University of
Wisconsin-Madison. While a stu
dent, he worked as a reporter for a
weekly newspaper printed by the
Inter-County Cooperative Pub
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lishing Association in his home
town of Frederic, Wisconsin.
Only a few days after receiving
his MS degree, he joined South
eastern Pennsylvania Artificial
Breeden Cooperative, which later
became Atlantic Breeders Co
operative and is now Cenex Co
operative IncT. Gundlach has writ
ten and designed every issue of his
cooperative’s member newsletter
since July 1960. His other respon
sibilities have included preparing
advertising and managing die or
ganization’s printing department.
Through his writing and daily
interaction with members, fellow
employees and the public, he’s
earned the respect and trust of his
cooperative’s members and man
agement with his deep under
standing of cooperatives and the
artificial insemination industry,
according to Sally B. Bair, press
secretary of the Pennsylvania De
partment of Agriculture.
His colleague, N. Alan Bair,
notes that Gundlach became en
thused about desktop publishing
after he saw it demonstrated at a
1987 regional CCA workshop in
Pittsburgh. Two months later, he
produced his first publication to
tally in-house the first time
anyone in the artificial insemina-
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publishing.
Gundlach has also assumed
broad communication responsi
bilities for helping the senior man
agement of his cooperative gain
approval of a major merger within
the AI industry. A fellow em
ployee says Gundlach “was a key
member of the management team
which advocated this merger over
a three-year period.”
Gory Mallow of Ithaca. NY,
describes Gundlach as “die dean
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Roger Gundlach
of communicators in the Ameri
can artificial insemination indus
try.”
Thirty-seven years ago, CCA
presented its first Klinefelter
Award in memory of HJi. Kline
felter, who, in 1939, became edi
tor of The Missouri Farmer.
Klinefelter established the infor
mation division at Missouri Farm
ers Association. He was an excel
lent writer and became well
known for his articles about
cooperatives and their future.
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