B 1 Lancaster Farmli
Pennsylvania’s county dairy princesses include front row, from left, Tam- Trisha Wasson, Centre; and Amanda Meier, Somerset.
my Kuzar, Cambria; Jessica Lambert, Sullivan; Angela Werley, Berks; Aman- Third Row, from left, Jolene Nlcoletto, Mercer; Karen Wongang, Bucks
da Blair, Butler; Rhonda Kleklak, PA. PRINCESS; Elizabeth Saunders, War- Montgomery; Rebecca Carson, Bedford; Julie Sta Her,!
ren; Heather Lehman, Cumberland; Joy Hess, Adams; and Alisha Myers, Lockhart, Indiana; R ° blll S °SL B til«
Lebanon. rence; Mandy Steward, Mifflin; Shasta Georgettl, Washington; Emily Metz,
Second Row, from left, Tanya Thomas, York; Lisa Fitch, Tioga; Michelle Huntlngdonjand Jaiwlle Swingle, Wayne. Alwattending^tTOtplrtured are
Bennett, Jefferson; Nichole Clouser, Perry; Leslie Bailey, Blair; Christiana Meredith Welderspahn, Crawford, and Jennifer Harris, Northampton-Lehlgh.
Mickey, Franklin; Angela Lovell, Lycoming; Jennifer Hollenbach, SUN; La-
CLARION (Clarion Co.)
The 1996 version of the Dairy
Princess Training Seminar set out
to accomplish two goals learn
ing and promoting. Both were ac
complished as 31 new county
Dairy Princesses, 19 Alternates,
and 30 Adults spent 3'A busy days
at Lycoming College in Williams
port in July.
The “learning” was accomp
lished with the aid of 20 industry
spokespersons, dairy princess co
ordinators, and woikshop leaders,
assisted by the reigning Pennsyl
vania Dairy Royalty: Rhonda
Kieklak, Heather Oberholtzer, and
Milk Promotions
(ContlniMd from Pago B 12)
the promotion package, the first
5,000 fans were treated to a refrig
erator schedule magnet imprinted
with the “got milk?” message as a
reminder to drink milk throughout
the season. “Got milk?” field signs
along first and third base lines will
also reach over 200,000 fans
throughout the season. The Erie
Seawolves, an affiliate of the
Pittsburgh Pirates, started their
club in 1995 and established the
New York/Penn minor league at
tendance record their first year.
Along with ADADC Mid East
working with the Erie-area media
to promote the big event, the Sea
wolves promoted Dairy Day in ad
vance to fans via their public ad
dress and message board system
in the ballpark, during game
broadcasts and in local newspaper
advertising. The game sponsor
ship was also noted in Seawolves
fans newsletters and pocket sche
dules.
In Williamsport, all county
dairy princesses and alternate
princesses from throughout Penn
sylvania paraded onto the field at
game-time bearing “got'milk?"
Saturdi
27, 1996
Dairy Royalty Go For The Gold
Yvonne Peterman. The theme of
the conference “Go for the Gold-
Dairy Promotion and Beyond,”
was enthusiastically presented by
former Pal Alternate Princess,
Tammy Balthaser Weaver. In her
keynote address, Tammy chal
lenged all present to “work hard,
and make the most” of this oppor
tunity to serve the dairy industry
and develop one’s own pbtential.
“Anything is possible” with the
right attitude she told the young
women in attendance.
“Promoting” of our dairy indus
try was achieved when the entire
seminar contingent of nearly 100
balloons to salute the dairy indus
try. State Dairy Princess Rhonda
Kieklak threfr the first pitch to
start the game and the on-field an
nouncer reminded fans that July is
National Ice Cream Month.
As part of the advertising pack
age in Williamsport, a “got milk?”
billboard was placed in center
field and will remind 63,000 fans
throughout the season to drink
milk. The package also provided
the first 1,000 fans entering the
stadium to receive a "got milk?”
thermo-mug, presented by a local
dairy princess, as an on-going re
minder to enjoy milk.
The Williamsport Cubs, an af
filiate of the Chicago Cubs, pro
moted Dairy Day through local
radio, newspaper and cable TV.
The special night was co-sponsor
ed by HOT-FM, the most popular
radio station in the Williamsport
area, who gave the event excellent
promotion. Advanced publicity
also included on-air interviews
with state dairy royalty. As part of
the entire package, ADADC Mid
East also provided 10 “lucky num
ber” prize packages to winning
fans consisting of “got milk?”
mugs, aprons and T-shirts.
arrived at the Williamsport Ball
park, attired in black “Got Milk”
T-shirts with white accessories.
All 100 participated in the distri
bution of “Got Milk” magnetes,
pencils, and thermal cups bearing
the “Got Milk” logo. Shortly be
fore game time, all Princesses and
Alternates led by our State royal
ty, were ushered onto the field
bearing “Got Milk” balloons.
Rhonda Kieklak delivered the first
pitch and the game was on.
The entire promotion was plan
ned and engineered by Holly Ger
ke of the Pennsylvania Dairy Pro
motion Program and American
Dairy Association and Dairy
Council Mideast. The evening
was complete when the Williams
Front Row, from left, are alternates Katharine Ramaburg, Adame; Julie Mc-
Connell, Beaver-Lawrence; Tammy Eptlng, Berks; and Angela Blake, Mercer.
Second Row: Andrea Gamer, Susquehanna; Juanita Hajwbaker, Franklin;
Karen Cleric, Washington; Jennifer Johnson, Tioga; and Jennie Lear, Bucks-
Montgomery. Third Row: Kristina Bardoe, Sullivan; DeAnna Walton, Warren;
Yvonne Peterman, PA. alternate; Heather Oberholtzer, PA. alternate; Julia
Wanck, Bradford; Stacey Mattocks, Bradford; and Marlene Smith, Mifflin.
Also attending but not pictured Is Tracy Martin, McKean.
port Cubs delivered a. win to their
enthusiastic fans.
The Dairy Princess Training
Seminar is conducted annually by
Pennsylvania Dairy Princess and
Promotion Service, Inc. to train
and equip each new “class” of
dairy royalty for the year ahead.
All the young women, their
mothers, and committee persons
return to their counties for a busy
year of -dairy promotion in
schools, grocery stores, and malls
and at meetings of farmers and
non-farmers. They’ll write articles
for the press and be interviewed
by reporters. Many will be ob
served at local fairs and celebra
tions.
In September, the County Prin
cesses will compete for the title of
Pennsylvania Dalny Princess or
Alternate. This year’s 40th Anni
versary Pageant will be held at the
Sheraton Inn, Harrisburg, on
Saturday evening, September 21.
All interested persons are urged to
attend and support their local can
didate.
The Pennsylvania Dairy Prin
cess program is supported by
Pennsylvania’s dairy farmers
through American Dairy Associa
tion and Dairy Council. Middle
Atlantic Milk Marketing Associa
tion, American Dairy Association
& Dairy Council Mideast, the
Pennsylvania Dairy Promotion
Program and Allied Milk Produc
ers in addition to contributions
from independent dairies, co
operatives and individuals.