A3B-Lancaster Farming, Saturday, June 29, 1996
KANSAS CITY, Mo. Far
mers, ranchers, and off-farm
investors are turning from their
everyday enterprises in record
numbers to join the elk industry.
Elk sales repeatedly broke
records in the U.S. and Canada' in
1995 and the first quarter of 1996,
as new breeders entered the busi
ness and existing operations
expanded and upgraded.
‘The farmed elk industry has
become a leading ‘alternative’
livestock enterprise,” said Marty
Stallings, president of the North
American Elk Breeders Associa
tion (NAEBA) and an elk breeder
from Westcliffe, Colo. “Elk
breeding is quickly moving into
its own as more and more farmers
and ranchers add elk to their busi
ness operations.”
One sign of that movement was
exhibited at the 1996 Denver
National Livestock Exposition
this past January. An overflow
received special recognition for their efforts to promote the
elk Industry from Marty Stallings, left, president of the
North American Elk Breeders, at the organization's recent
convention in Kansas City, Mo.
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Elk Industry Blooms In North America
crowd at the elk auction and
record sales prices prompted Expo
officials to offer die main arena
for next year’s sale.
The growth in interest and
financial commitments being
made also was evident at the
recent annual convention of NAE
BA. Delmont Sunderland and
Seth Richards were among the
600 members attending this year’s
annual meeting of the 5-year-old
organization. Sunderland and his
wife Bobbi have been raising elk
for four years on their farm near
Huntingdon, Pa. Richards and
Nicole Auman are in their third
year raising elk near Petersburg,
Pa. The two couples were recog
nized at the convention for their
activities in supporting and prom
oting the industry.
“Promotion of this industry is
probably the easiest part of my job
as an elk breeder,” said Richards.
“People are naturally attracted to
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these majestic animals. One rea
son we as an industry have been
growing so rapidly is that sharing
our enjoyment of elk provides
social as well as economic
returns.”
Richards has 10 cows calving
this spring and doesn’t plan to sell
any animals this year. The Sunder
lands have 54 cows expected to
calve this spring on their ranch.
They market mostly young ani
mals for breeding stock and also
sell the velvet stage antlers from
their bulls. This renewable resour
ce is highly regarded as a health
supplement in many Asian coun
tries and is gaining popularity in
this country as well.
An interest in good health, not
to mention good taste, is also
creating a strong market for elk
meat, suggests Stallings. “It fits
the health conscious consumer’s
demand for a low cholesterol, lean
protein source that tastes good,”
he said.
Like many of their fellow
breeders, the Sunderlands will be
offering a number of animals for
sale this year. With the industry
setting new price highs, the temp
tation to sell more animals is high,
but Sunderland is reinvesting in
the future of the elk industry, one
he expects to stay strong for many
years to come, thanks to the multi
ple markets for elk products.
“In the four years I have been
involved in this industry, 1 have
been impressed by its dramatic
growth,” said Sunderland. “It is
still a young industry, with years
to go before we reach the point
where we stop producing animals
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clal recognition for his efforts to promote the elk Industry
from Marty Stallings, left, president of the North American
Elk Breeders, at the organization’s recent convention in
Kansas City, Mo.
for herd expansion and begin to
seriously market elk products. The
exciting thing is that demand for
those products from meat to hides
to velvet is growing stronger
every year.”
The Sunderlands and Richards
are among more than 900 NAEB A
members in the U.S. and Canada.
They recognize that elk produc
tion with its high return and lim
ited overhead provides excellent
opportunities for farmers and
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ranchers of all sizes and in all
areas of North America.
The North American Elk
Breeders Association is the princi
pal industry representative for all
registered elk in North America.
For information about elk live
stock breeding, contact Delmont
Sunderland, (814) 643-3557 or
write/call NAEBA, 7301 NW Tif
fany Springs Road, Suite 1104,
Kansas City, MO 64153, (816)
746 5700.
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