84-Lancaster Farming, Saturday, June 15, 1996
On Being a
Farm Wife
(and other
hazards) j
Joyce Bupp
In this hectic time of the gar
dening year, we find ourselves in a
lull period. And, that’s a mixed
blessing.
For the most part, the rush to
get things planted is over even
to those of us whose gardens
were still oozing water in late
May. One decent stretch of drying
weather, several loads of winter
piled manure removed from my
garden and some assistance from
The Farmer got my very late veg
etable patch tilled, planted, and
mulched. Finally.
With the worst of the back labor
over, now the garden looks to be
in a stall. From past experience, I
know the seeds and seedlings are
actually busy growing sturdy
underground root systems. Once
they have those foundations in the
soil, you’ll almost be able to see
the foliage swell from day to day.
Though a couple of late stalks
,of asparagus are still shooting up
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fat, thick stalks, most the patch is
ready to be left to mature its fem
like top foliage strength toward
next year’s crop. Likewise the
rhubarb, though only one stalk has
survived in my planting. I always
thought rhubarb was an indestruc
tible sort of cultivar; mine is an
embarrassment.
A few veggie plantings tucked
here and there among the flower
beds help satisfy my primeval
need to yank up something fresh
for our salads. The onions are
beginning to fatten their roots, on
their way from fingerling spring
onions to those of more substan
tial maturity. And the small butter
crunch lettuces may never get to
develop heads, since 1 keep lop
ping off their huger bottom leaves
for use before they turn tough and
bug-chewed.
But Mother Nature Alls this
foid between the very early spring
fresh things which are fading and
bans (*r«r tan. Diiltk Cwkiig
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the abundance of summer produce
that begins pouring forth from
gardens by late June and early
July. And she does it in a most
delightful, sweet way with
strawberries.
Our patch had gone belly-up
last spring from a combination of
factors, necessitating the estab
lishment of a new bed of plants.
Though I planted only a few
dozen, they thrived, shot out run
ners and covered the raised, south
sloping location chosen to encour
age early berry production.
When frost threatened (and
destroyed some of) the areas’
strawberry harvest, I tucked float
ing row cover over our little patch.
And since the chill promised to
hand around after the frost, the
row cover was leftover the berries
for a few more days.
Whether it was the southeran
exposure or the row cover’s extra
warmth, the berry patch began to
yield a few fruits before Memorial
Day weekend. Having been fore
warned by The Farmer to stock up
on vanilla ice cream, which some
tims becomes hard to find during
the peak of berry season, we have
been able to continuously enjoy
the modest but steady flow of
strawberries in our favorite way.
The energy boost from my
favorite dessert is a plus in fending
off our backyard gang of robins
coveting the sweet, juicy, red
fruits. They keep constant watch
over the patch, eyeballing the
sweetest, fattest and reddest fruits,
ripe for the pecking. Nylon net
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wrap used on our large, round hay
bales makes the perfect deterrent.
But any time comer of patch left
uncovered is instantly detected by
these sharp-eyed, feathered straw
berry thieves. Sort of strawberry
patch radar.
Weather permitting, we’ll con-
‘Got Milk?’ Advertising
Makes Headlines
SYRACUSE, N.Y. Two
eastern New York daily newspa
pers featured the “got milk?” ad
vertising campaign in recent arti
cles reaching almost 200,000 con
sumers. The “Albany Time
Union,” the highest circulated pa
per in the Capitol region, and the
“Oneonta Daily Star” picked up
on the story after hearing that the
“got milk?” ad campaign was
named the best for 1995 by
‘Time” magazine and “USA To
day’s" survey of the country’s top
20 advertising executives. Rick
Natzi, Chief Executive Officer for
the American Dairy Association
and Dairiy Council, Inc.
(ADADC), was interviewed ex
tensively for both articles. In the
“Oneonta Daily Star,” Naczi said.
“It’s no accident that young peo-
ple And the “got milk?” ads amus
ing. The humorous presentation of
the commercials was designed for
viewers between the ages of 12
and 34 - an age group greatlyk in
fluenced by glitzy soft drink pro
motions. Almost everyone knows
that milk is a healthy beverage.
SOME POOD 11 DO
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tinue to sweeten our June days
with strawberries and ice cream,
along with stashing away a few
extra containers of berries in the
freezer for off-season enjoyment.
And then drown our disappoint
ment at their seasonal passing
with ice cream and raspberries.
Naczi said, so the industry now is
trying to conovince young con
sumers that milled is a fun bever
age, too.
The “got milk?” campaign ori
ginated about three years ago by
the California Milk Processor
Board and according to Jeff Man
ning, executive director, “Strate
gically this is the best campaign
the dairy industry has ever had.
It's a consumption-oriented strate
gy.” He credits the campaign with
increasing per-capita consumption
there and expects it to make a dif
ference across the country.
John Tauzel, part-owner of a
125-cow farm in Schenevus. New
York, was quoted in the “oneonta
Daily Star” to say, “I know my
teen-age boys love the ads. I think
that’s a real good sign. That’s your
future.”
And, if imitation is the sincerest
form of flattery, “got milk?” has
been complimented over and over
by such popular television shows
as Roseanne, Cybil and the Drew
Carey Show.
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