82-Lancnter Farming. Saturday, May 11,1996 Celery Grower Celebrity For Day, Provider For Season LOU ANN GOOD Lancaster Fanning Staff EAST PETERSBURG (Lan caster Co.) Whenever Merv Shenk tells people that he’s a cel ery farther, people ask questions. Recently, curiosity about celery fanners netted him $l,OOO and a television appearance on a national game show. His claim to fame began while visiting his sister in California. She took Merv and his wife Angie to watch the taping of the game show, “The Price Is Right” According to Shenk, nine peo ple are selected from an audience of about 600 to compete in the show. As each guest walks through the door, he or she is asked a ques tion. Shenk was asked his occupa tion. When he answered, “celery farmer,” the host asked, “How many stalks do you raise a year?” Shenk snapped back 400,000. Because Shenk was the only per son asked more than one question, the crowd around him predicted he’d be asked to compete on the show. They were right Shenk’s name was called. He ended up winning $l,OOO, a television, and a bit of fame when the show was aired several weeks ago. That was when the nation learned about celery farming. Hodecker’s Celery is no ordin ary celery. “The difference between our celery and that sold in supermark •s like The Shenks trim and wash the celery before selling so that only the most tender, perfect stalks are sold and cus tomers have no waste. f * ' „**** 1h» ■*' * •* * *■ ,' i '' *>''*■'ir. The Shenks began sowing seed beds In April. The see dlings will be transplanted In the fields during June and July. Homestead apples,” Shenk said. In search of select inner hearts of the celery, the Shenks throw away more celery than they sell to customers. A small portion of the outer ribs are sold for soup but most is discarded on the compost pile. Hodecker celery has no waste for customers because only the inner, tender part of the celery is sold. Surprising to most people is that celery continues, to grow for six to eight weeks after it is harvested. This is the secret of the Hodecker celery. It is kept cool and in the dark to produce tender, flavorful inner ribs. About half of the outer ribs are discarded before the celery is sold. Few commercial growers offer what is more commonly known as bleached celery. Angie said that the concept for bleached celery probably had its beginnings when refrigeration was not available and families stored their vegetables in trenches for wintering. People grew to love the tender, sweet taste of the celery. Over the years, many farmers dropped celery growing because of its labor intensity, but Jay Hodeck er realized there was a market for it Previously his family had a diversified produce farm, but in the 19505, Hodecker began specia lizing in homegrown celery. The celery was sold at a roadside stand and at several local markets ✓ ✓ '*%'> **■ ‘ 'V' In 198 S, Jay Hodecker died of cancer. Because family members did not want to take over the celery business, Shenk bought the busi ness from the family. For the first nine yean after Hodecker’s death, Shenk leased the buildings on the Hodecker farm. “But the rent was similar to commercial rent,” Shenk said of the Hodecker farm located along heavily traveled Route 72. In 1990, Shenk purchased seven acres of ground along Route 72, intending to set up a farm market. Then he heard that the former Northrop King research farm was for rent. In 1994, the Shenks leased the 52-acre farm for a five-year term. Although the Shenks Although the celery farm is been moved to a new retained the Hodecker Celery Farm name. ■ ‘.'YA W'*'# 4, S i “Celery ha* no personality. The goats are our therapy,” Shank said of tho pigmy goats they raise. ie and Merv Shank sell celery, citrus fruit and other produce from their store on changed locations, they retained the Hodecker’s Celery name. On the farm on which they now live, Sheqk grows 30 acres of soybeans, 10 acres of wheat, and IS acres of celery. The straw and wheat is used to cover the celery in trenches and the remainder is sold. The move to a new location resulted in a loss of 25 percent of the retail business, but Shenk made up the difference by supplying cel ery to a local supermarket In addition to celery, Florida cit rus fruit is purchased by truckloads and sold from the store housed in one of the buildings on the farm property. “From April through February, the work never gets done.” Shenk said. The Shenks begin sowing seed beds in April. Overhead sprinklers are used to provide frost protection and irrigation. The seedlings are transplanted in the fields during June and July. Plants are planted four rows at a time and then irrigated. In late August, the celery is ready to bleach. Black plastic around the plants keeps out sunlight and allows the white hearts to grow. Harvesting begins in Septem ber. Outer stalks and remaining roots are trimmed off. The dis carded celery is moved by convey (Turn to Pago B 3) rnndwmmm , 1 ' n, the Shenks have