Recipe Book Increases Beef Usage
CHICAGO, H—A five recipe -of the "Beef Book of Values" hirers of products that comple- er 1995 retail partnership featur
book recently made available at were made available in 6,500 ment beef dishes. Also in the book fag program,
thousands of retail meat cases has qualifying retail stores last were suggestions on selecting and Interviews with consumers who
helped increase beef usage and summer. preparing various cuts of beef, picked up the books in the super
generate interest in beef promo- The recipe book contained 21 Retailers qualified to distribute the market suggested the program was
don among various manufactur- new and interesting beef recipes, book by selling increased amounts highly successful. About 83 per
ers. More than 1.8 million copies as well as coupons from manufac- of beef during the industry’s wint- cent were moderate to heavy users
of beef. Twenty percent said they
lies. inkers Bn it #h
Bob, Ed & Steve Meyers, Meyers Bros., St. Thomas, PA
Replaced Bottom Unloader in 25' .r 80' Steel Silo.
ERB & HENRY
EQUIPMENT INC.
New Berlinville. PA 19545
215-367-2169
LAPP’S BARN
EQUIPMENT SALES &
SERVICE
Gap, PA 17527
717-442-8134
SOLLENBERGER
SILOS CORP.
Chambersburg, PA 17201
717-264-9588
WALNUT BARN
EQUIPMENT
Port Royal, PA
717-4364429
The Jamesway
Big Jim® 8.8.C.5."
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PENNSYLVANIA
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Somerset, PA 15501
814-445-5555
STAR SILOS
Myerstown, PA 17067
717-866-5708
PRINGLES FEED
STORE, INC.
Greenville, PA 16125
412-588-7950
HARRYTROOP
Cochranville, PA 19335
215-593-8731
RIsDrO
is making big news!
Reports are coming in from B.U.C.S.
owners everywhere. And they’re
reporting that their systems are
delivering increased storage capacity,
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been retired! But don’t take our word
for it. Here’s what your neighbor has
to say about their B.U.C.S. System!
jnance and increased our
I time was cut in half! We have
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nutritionist says our feeding
ise of our better feed quality."
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GNEGY SURGE
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Washington, PA 15301
412-222-0444
JAM M^°p!T^ ER MD & VA MILK
71749&M PRODUCERS ASSOC.
Frederick, MO 21701
301-663-6552
HOOVER EQUIPMENT
Tyrone, PA 16686
814-684-1777
ROVENDALEAG
& BARN EQUIPMENT
Watsontown, PA 17777 GEORGE COLEMAN
717-538-9564 Elmer, NJ 08318
OR 717-742-4226 809-358-8528
He
amnMer
Experts
MARYLAND
GLADHILL TRACTOR
MART
Frederick, MO 21701
301-663-6060
NEW JERSEY
HEADLOCKS
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131 DC
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1 £
, ti (ft
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S THREE SIZES AVAILABLE TO MEET |jf
ALL YOUR CATTLE HANDLING NEEDS I
EXTRA HEAVY CONSTRUCTION FEATURES |
* 1 .9” O.D. High Yield Tube Top & Bottom Frame b®
pd * 1” structural pipe on verticals & locks Ai
I * All yokes lock on individual catches, no strain on control rod y
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* Neck bar can be removed or adjusted without tools 1 1
I®'" 1 * Individual lock on each yoke for holding one or more
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PAUL B. ZIMMERMAN, INC.
Call or Write For Hours 295 Woodcorner Rd.
Additional Information Mon. Thru Ffi. Lititz, PA 17543-9165
And Your 7to 5 -| Mile West of Ephrata
Nearest Deeler j- j 7-738-7365
yPßßHewggjii
Uncaster Farming, Saturday, March 16, 1996-B3
would buy more beef that day as a
result of having read the recipes.
Follow-up interviews indicated
that more than 70 percent of the
consumers had prepared at least
one of the recipes in the 6-8 weeks
after having picked up the book,
with an average book usage of
11.2 times during that period.
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