Page 6—Com Talk, Lancaster Farming, Saturday, February 10, 1996 To Benefit From Managing Risk ANDY ANDREWS Lancaster Farming Staff CARLISLE (Cumberland Co.) —Cash crop com growers can no longer think of simply growing their crops and selling them. Those days are gone. It’s time for the day of the marketing plan. As a grower, if you don’t have a plan, as the market becomes increasingly complex and volatile, it can cost you lots of money in lost profitability. Not having a plan can even cost you money, period, according to one grain buyer during the com growers segment of the annual Pennsylvania Crops Conference last week at the Embers Inn. Don Newhard, Newhard Farms in Lehigh County, grows a variety of crops on 1,400 acres of mostly rented ground, including com, sorgum, wheat, barley, sweet com, alfalfa, and “plenty of houses.” The “houses” part is a reali ty that many growers have learned to live with in that part of the state, with increasing development pressures. “We have a saying,” said Newhard, “that the last crop is A panel at the Pennsylvania Crops Conference focused on managing risks In com pricing. From left, Don Newhard, grower from Lehigh County; Bill Robinson, president of Cramer Feeds; and Tom Murphy, Lycoming extension agent, moderator. Photo by Andy Andrews Efficiency is The Key To Profit! We test your soil and make recommendations as to needed nutrients, based on: • The capacity of your soil to produce • The genetic production potential of your crop, • The type of livestock you are feeding. • CSA Liquid Micro Nutrients * Organic Blends Manufacturers of Seven Lick Dutch Country Brand Fertiiizers Symo-Life, Inc. fO] L/| 3507 US 62 Millersburg, Ohio 44654 Com Growers Can Leam blacktop, and believe me, the paver is busy.” In the old days, according to the com grower, a grower simp ly trucked the product to the mill and back, empty. “We paid the bills. We existed,” he said. “We were not exactly marketing in the fall at the upper one-third of the price range.” As a result, a move has been on in recent years to develop a grain marketing club. The Lehigh Valley Grain Marketing Club started and has helped the club get the best price for their com through a variety of options available to every grower. Newhard said that marketing is necessary “365 days a year” in order to get the best price for crops. He told the producers that is important to write a marketing plan and “post it where you can see it every day.” The plan does not have to have many pages with complex charts and graphs. All it has to do is spell out the amount of com grown, in storage, cash flow, and costs. “Write it all down,” he said, X? til SYMO-LIFE RTILITY PROGRAM More To Offer Produce More Nutrients Per Acre! • Produces a more nutritious feed stuff with a better nutrient balance for your livestock. ♦ Realize a greater net return on your investment ♦ Program can be Integrated with your present dry or liquid fertilizer • Improved quantity yield/acre along with improved nutrient yleld/acre. Telephone (216) 893-2732 Toll Free 1-600-544-7122 (In Ohio) Toll Free 1-800-368-6692 (Outside Ohio) Fax (216) 893-3317 “It doesn’t have to be that tech nical. But we need to think about it evety day.” Over the years, Newhard has learned to “find out what the com market is going to do, and do the opposite,” he said. There are many tools avail able to provide information on how the market is doing. Infor mation sources include the DTN satellite system, the Wall Street Journal, and newsletters including the Russell Report and Pro Farmer. The Lehigh club meets every three weeks at a local restaurant to review options avilable to growers and to talk about the market.' Newhard briefly described some of the “insur ance” options growers can place on the grain crops grown. The group is now in the middle of learning more about the market tools available through a series of videotapes. The series, “Ag Marketing and Entrepreneurship, ’ ’ includes IS tapes, each three hours long, that review current marketing strategies and tools. “Follow the plan, that’s the important thing to do,” said Newhard. “When you hit the ©(DIM mi MlW® target, pull the trigger.” Membership in the Lehigh Valley club is $lOO per year. A similar club, the Central Susquehanna Valley Grain Marketing Club, began in the Lewisburg area as a multicoun try effort. Hie club, like the Lehigh Valley club, is modeled after the highly successful grain marketing clubs in Maryland, with similar goals. Cost for membership is $125 per year. Bill Robinson, president of Cramer Feeds in Cramer, pro cesses 100 tons of feed per week, including 20,000 bushels of com per week for poultry operations. He also has a family farm, on which he works full time. Robinson reviewd what is “old” and what is “new” in terms of marketing. Old concerns for growers include the fears of price risk, worries of storage com prices, and about the weather. New in marketing is the fact there is a phenominal demand for pro duct. “It’s a seller’s market,” he said. Cramer purchases more than one million bushels of com per year for poultry operations. Robinson said that growers should become more active in grain marketing clubs and learn to manage the risk of the marketplace. Of the current high prices of com, ranging from $3.50-$3.70 a bushel, Robinson said, “I think the farmers deserve them.” This provides farmers with the opportunity to ‘‘get y-®\ WARNING, ALL SILO OWNERS /fwARNiNcX Check your silo now for rotten staves. If you (/ concSSetroh/ have been using your silo for 10 to 15 years V corn nnmjl for either com silage or haylage, It Is time to SHOTCRETE. jR* ~jß Coats the interior \ i ‘ t Protects m storage | j • Durable # Increases useful life 4H|^^| REPAIRS HOLES: * Repairs even large holes • Up to twice (he strength of the original slave • Rapid application • Durable surface EXTENDS USEFUL LIFE: • Support for old foundations • Special repairs can be made quickly and economically • Little or no forming needed * Stronger than the original Shotcrete la also good for repairing atone walla When you think your silo Is beyond repair THINK OP SHOTCRETE! Lancaster Silo Co., Inc. 2008 Horsaahoa fld. • Lancaster, PA • (717) 299-3721 PENNSYLVANIA MASTER CORN GROWERS ASSOC., INC. back on their feet and guarantee some longevity in agriculture. ’ ’ For the grower, knowing how to manage risk comes down to “knowing what the costs are and taking advantage of the maiket,” which is diffi cult. But there are many tools available for the grower, including insurance such as puts and calls that reduce the risks. That type of insurance is necessary for cash grain grow ers and should be part of the operating budget, according to Robinson. If a producer decides not to maiket, “that is still a cost,” he said, which could show up in lost profits. Robinson reviewed some of the options available and explained how useful they can be. Staying in touch with the mill and looking at various reports available from the Chi cago Board of Trade can help. For more information on the clubs, contact Tom Murphy at the Lycoming County Cooperative Extension, (717) 327-2350. Before The site s interior After The surface is with plaster damaged and slave reconditioned and a new thick exposed - ■ - ** Before A hole is worn After With the hole repaired completely throufh the silo wall by Shot Crete and a new surface applied the silo is ready for years of use 'W,-* i, Before The bottom part of After The ShotCrctt the staves arc completely worn System repairs and replaces away the missing structure tough surface will protect stored feed