SYRACUSE, N.Y. Increas- is the goal of the American Dairy
ing awareness of the quality and Association and Dairy Council,
variety of New York State cheese Inc. (ADADC) this fall. When
Oneida County Dairy Princess Mary Ann Kirk, left, and
New Yoik State Dairy Princess Jonelle Smith discuss the
Big Cheese Contest conducted by county dairy princesses
throughout New York State. They are about to announce the
contest to viewers of WUTR-TV in a half an hour program to
increase awareness tor New York State cheese.
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consumers make cheese buying
decisions in supermarkets, they
are overwhelmed with a variety of
choices from several popular
cheese-producing states. Local
dairy farmers benefit from sales of
New York State cheese, so it’s
logical for ADADC to focus their
efforts in this area.
According to public relations
specialist Beth Meyer, “Consum
ers associate New York State with
Cheddars, but many are not aware
of the wide variety of other
cheeses that are produced here.
Getting consumers to look for
New York State cheese when they
are at the supermarket or deli will
greatly benefit dairy farmers from
ADADC’s marketing area.”
According to David Handler,
professor of food science at Cor
nell University, “New York’s
unique climate and soil conditions
result in an abundant, high quality
milk supply which in turn pro
duces some of the world’s best
cheeses.”
~ New York state is the third
hugest milk producing state in the
U.S.. and the bulk of the milk goes
into cheese. More than 529 mil
lion pounds of cheese is produced
each year making New York the
fourth largest producer of cheese
in the United States.
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Lancaster Farming, Saturday, November 25, 1995-819
Increases awareness for New York State cheese to Anna
Bronk of WUTR-TV, the ABC affiliate In Utica. Using this
attractive display, Meyer discusses the quality, variety, and
versatility of New York State cheese.
£ SUtSSi
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