A2B-Lancaster Farming, Saturday, November 18, 1995
Otto Succeeds McSparran
(Continued from Page Al)
cooperative’s officers, solid think
ing by the directors, hard work by
the staff, and the commitment and
encouragement of the general
membership.”
In closing, McSparran express
ed his gratitude to all involved in
the cooperative.
The newly elected president is
Ivo Otto Jr., a dairyman from Car
lisle who has been a board member
for 27 years. He had been the Ist
vice president
Otto told Lancaster Farming
that he sees no major change in the
way the board operates the
cooperative. *T do think we need to
emphasize an increased return to
members,” Otto said. “Somehow,
we need to get product enhance
ment with new inarkets, packag
ing, and innovated ideas in selling.
Currently we are working on,
not as Atlantic individually, but
with larger promotion groups, so
that we can develop new ways to
use milk.
“We must move milk from a
commodity into a value added pro
duct Traditionally, as Atlantic
Dairy, Lehigh Dairy, and Inter
state, we have been a commodity
broker in that we just sold raw
milk. We have enhanced this a bit
with our Holly operation in butter.
But we must join the whole indus
try to develop a brand name and
promote, for example, flavored
milks so we can move from there
into the same thing the colas have
done.
“Promotional efforts
with check-off dollars
are limited in compari-
son with the soft drink
industry’s hugh
budgets. It’s very hard
to get your message
across with a limited
amount of funds. What
we really need to do is
develop a brand name
we can promote rather
than just a generic milk.
"My first goal is to try
to get a better return
back to our producers.
We need to join the
industry so we can set
our price and not let the
market set the price for
us.”
For the Selective Buyer
Stratford
C IS
2533 OLD PHILA PIKE,
Rt. 340, Smoketown, PA
3 miles East of Lancaster
Tues.,Thurs. & Frl. 10-8;
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In other news. Robert Dever,
chief executive officer, reported
that the cooperative ended the 199 S
fiscal year with sales of $589 mil
lion and a net margin of $4.3 mil
lion. This was down from $7.3 mil
lion last year. But Dever called fis
cal 1995 a “good year,” and he said
Atlantic’s financial success allow
ed the cooperative to again issue an
additional milk check to its mem
bers. The $3.4 million premium
paid in September was equivalent
to 9 cents per hundredweight
This payment along with equi
ty, quality and over-order pre
miums of nearly $lB million,
boosted member earnings S 3 cents
per hundred.
The cooperative added 600 new
members and marketed 4.54 bil
lion pounds of milk. Dever noted
that ADC exported more product
than ever before through the Holly
plant Total exports, including but
ter and dry milk powder, equaled
about 2 percent of member produc
tion, or close to 80 million pounds
on a raw milk equivalent basis.
At the awards breakfast yester
day morning, Mary Klaus, the agri
cultural reporter for the The Pat
riot News in Harrisburg, was
named the 1995 Agricultural Com
municator Award winner. Klaus
was recognized for her “exemplary
services to the dairy cooperative
community.”
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