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812-Lancastw Faming, Saturday, Saptamber 30, 1995
Oeputy Secretary of Agriculture Russell C. Redding, right, congratulates Fred
Funk, chairman of the Pennsylvania Vegetable Marketing and Research Program, on
sfl ! launch ° f a new campaign to make Pennsylvanians more aware of the
benefits of eating a variety of vegetables and fruits every day. One of the key benefits
I J e . p £* 9 p . revent several forms of cancer. Mike Zordlch, strong safety for the Phi
adelph a Eagles, stars In a 60-second radio public service announcement currently
being aired across the state. A star on the 1982 Penn State National Championship
team, Zordlch urges consumers to eat their “5 A Day.”
Eagles, Steelers Join Cancer Society
Promoting Pennsylvania Vegetables
HARRISBURG (Dauphin Co.)
What do the NFL, cancer, and
Pennsylvania vegetables have in
common?
“Everything,” says Fred Funk,
chairman of the Pennsylvania
Vegetable Marketing and
Research Program. “NFL trainers
report that many top pro football
players eat up to 12 servings a day
of vegetables and fruits as part of
their training diet. And the Ameri
can Cancer Society has found that
eating a variety of vegetables and
fruits helps reduce cancer. So, we
think there’s a natural tie-in.”
That’s why the Pennsylvania
Division of the American Cancer
Society and the Pennsylvania Veg
etable Marketing and Research
Program have joined forces to help
promote consumer awareness of
Pennsylvania-grown vegetables as
a healthy addition to their daily
diet.
A highlight of this year’s cam
paign are new radio public service
announcements featuring two for
mer Penn State stars Mike Zor
dich of the Philadelphia Eagles and
Darren Perry of the Pittsburgh
Steelers. A key reason for spot
lighting Zordich and Perry is to
help make the public aware that
many NFL players eat several
servings of vegetables and fruits
every day as part of their healthy
training regimen.
The American Cancer Society
recommends eating a variety of
vegetables and fruits daily to help
decrease the risk of several forms
of cancer, including lung, prostate,
bladder, esophagus, colorectal,
and stomach cancers. Most leading
food and medical authorities
recommend eating S servings a day
of vegetables and fruits.
The Pennsylvania Campaign is
also complementing the National 5
A Day Campaign, which runs
through October, 1995. The
National S A Day Campaign also
features radio and TV PSAs star
ring well-known NFL coaches and
players. “Take The 5 A Day Chal
lenge!” is the theme for this third
annual Campaign.
“Over 900 local farmers’ mark
ets will be helping in the statewide
5 A Day Campaign,” according to
Russell C. Redding, deputy secret
ary for the Pennsylvania Depart
ment of Agriculture. “In addition,
supermarket chains like Giant,
Weis Markets, Redner’s, Fox’s
Markets, Sunnyway Foods, Food
Rite and others will be actively
promoting 5 A Day in the weeks
ahead.”
Efforts will focus on issuing a
challenge to Pennsylvanias to
track their consumption of 5 A Day
vegetables,” said Redding. “Once
they discover the taste, ease, and
convenience of increasing their
vegetable and fruit consumption,
we think they’ll adopt the habit for
life!”
In 1595, over 31,000 Pennsylva
nians will die of cancer and
another 71,000 will develop some
form of cancer, according to The
American Cancer Society. How-
ever, cancer is beatable. The survi
val rate for all cancers is approach
ing SO percent in the United States.
Researchers estimate that if every
thing known abcut the prevention
of cancer was applied, up to two
thirds of cancers would not even
occur. Eating more vegetables and
fruits and high-fiber foods is one of
the key health choices everyone
can make to help prevent cancer.
In spite of dry weather in some
areas of the state, the 1995 Pen
nsylvania vegetable crop should be
adequate to meet consumer
demand. Sweet com, cantaloupes,
tomatoes, cabbage, sweet peppers,
broccoli, cauliflower, summer
squash, zucchini, and watermelons
will be among the locally
produced vegetables available at
local farm markets and supermark
ets this fall.
To help you get your “5 A Day,”
The American Cancer Society
Cookbook offers many excellent
recipes that are not only healthy
but delicious as well. The Cook
book is available by calling your
local branch of the American
Cancer Society in the White Pages
of your phone book, or toll free:
1-800-ACS-2345.
SEE YOUR NEAREST
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