WOOD
ICE
AND ■■
COAL m
COMPANY
For the Woodstown Ice and Coal Company located in this New Jersey town, business revolves around the personal touch for their customers. Fro
friendly people at the counter of the hardware store to farm visits from the owner, they aim to make sure they sell the proper product to fit the custoi
needs.
Behind this dynamic Purina dealershp is Horace Seibert, who owns the business after having served as manager for many years. In fact, Seibert
years experience running a Purina dealership.
“I do all the farm selling,” Seibert said. “We have a store manager and an
operations manager that can take care of things at the store and plant. I go out
to see the farmers. Our number one goal is to make sure the customer gets
the feed he needs for his individual situation. You don’t feed a race horse the
same as a back yard pet. If a customer comes into the store and asks for a
bag of pig feed, we find out what
kind of pig. You find out what the
customer needs and when you fill the
need you have a loyal customer.
“The farmers around here have
seen me grow up. Now we are
serving some of the children and
grandchildren of our original
customers.”
The deaership serves a large area
including Delaware; southern New
Jersey from Berlington and Cape
May Counties; and down to
Chestertown, on the eastern shore of
Maryland. Dairy feeds are their
number one selling product followed
by horse feed and a growing number
of smaller animals such as sheep,
goats, ostriches, emus, and pot belly
Pigs-^
A full lint of Purina loads in bags and
bulk ara available from tha
Woodatown lea and Coal Co.
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Paradlae. PA 17962
717*442-4183
1-8004384092
Untorndto, PA 1987 S
610447-2377
EDDIE MORAN
R.D. #1 Box 791
JoffentonvHlt, N.Y. 12748
914-4824302
UMBERQER’S MILL FARMER’S UNION CO-OP
R.D. #4 - Box #545
Lebanon, PA 17042
7174674181
Trademark of Ralaton Purina Company
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“We probably stock as many
different kinds of Purina feeds as any
other dealership,” Seibert said. “Purina has the track record across the country as being
the number one feed. No one has a better product and if I’m going to sell a product. I’m
going to sell the best. That’s Purina. They have the best research facilities to back their
products, and they have the best training and manpower in the company. They know
what should go into a feed to get the best results for the customer.
“More and more retail businesses will close as the large chain stores go for low prices.
But we have expanded our hardware and retail business to serve the growing qeeds of the
back yard farmers in our area. We plan to be the retail business that survives in
Woodstown. We work hard at it.:”
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30 Eaat WattafS Avanua
Qrsancaatta, PA 17225
717-587-3191
PURINA MILLS, INC.
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Douglas Macalueo, store manager, left, and
Horae# Salbart, owner, offer Individualized
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£39 W, Main 8t
Knoxville, PA 16828
•14-328-4178
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MARTIN’S FEED *
Cobum, PA 16838
•14-34M797
Feeds designed with you
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