A24-Lancaster Farming, Saturday, May 27, 1995
EVERETT NEWSWANGER
Managing Editor
PHILADELPHIA From the
natural green pastures of Morgan
town to the artificial turf in Veter
an’s Statium, two of Andy Stolt
zfus’s Registered Holstein cows
came to make a pitch for milk in
front of 38,000 fans Saturday
night. Like many of the Phillies’
relief pitchers that make the treck
from the right field bull pen, the
Caernarvon milk pitchers, Shelly
and Jofit, were a little stage shy as
they qntercd the arena. It took a
little halter pulling and tail twisting
to get the milk stars on the mound.
The 2,000 noisy elementary stu
dents from the School District of
Philadelphia, who were guests of
the Middle Atlantic Milk Market
ing Association, along with the
antics of the Phillie Phanatic, was
enough to make any home-bred,
down-on-the-farm bovine draw
back from this initiation to the tur
moil of city life.
The whole ordeal is especially
disconcerting when you are
expected to do such private farm
things like let your milk down
between the pitcher’s mound and
home plate for two teams of city
bred media-types contestants who
didn’t know if they should pull,
jerk, squeeze—or pump the tail.
At any rate, everyone had fun
except the cows, and milk was
rated up there with a homerun on
the scoreboard.
This was all part of MAMMA’S
Dairy Day at Veteran’s Stadium as
a reward to the students for drink-
The Phillle Phanatlc “helps” milk the cows?
The Andy StoHcfus family from Morgantown mova tha reluctant bovina milk relief
pitchers toward tha mound.
Bovine
For Kids
ing their milk as part of the “Milk Is
Phantastic” school breakfast prom
otion held in March. This was the
second year for the MAMMA/
Phanatic promotion to increase
milk consumption amoung child
ren in grades kindergarten through
sixth grade. The Phillies’ mascot
delivered a powerful milk and fit
ness message to the children in 22
schools with his rap song and skit
all about milk and the importance
of eating breakfast
Nearly 120,000 children in Phi
ladelphia’s 186 elementary
schools received pocket folders for
their school work that carried the
message, “Shoot For The Stars!
Powered By A Healthy Breakfast
With Milk!” on the front and on the
back a colorful illustration show
ing the five food groups with the
recommended servings for
children.
Research shows that this promo
tion is one of the most powerful
methods for increasing school
meal participation used by the Phi
ladelphia school food service.
MAMMA conducted an “I Love
Milk at Breakfast” contest
throughout the entire school dis
trict Students who drank their milk
with breakfast everyday during
National School breakfast week
were eligible to win either Phillies
baseball tickets or a Phillie Phana
tic Growth Poster. At the game
youngsters under 14 received one
of these Phanatic posters to remind
them to drink milk everyday.
And the Phillies beat the Mets 10
to 8.
Stars Make A Pitch
To Drink Their Milk
M if K .
% ' ‘
Jim Barnett, Atlantic Dairy Association, announces the winners of the cow milkini
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A photo opportunity.
.J' 1 " Fwflo*l, manager of the Phllllea. greets Natalie
WWch, Pennsylvania dairy princess, and Edie Ortli, Jr.,
who waa aelected to throw out the Aral pitch.