20-Dairy Council Inc. 75th Anniversary
1994 Annual Report Highlights
Continuing A Tradition Of Leadership In Nutrition Education
Reaching Educators and Health
Professionals Through Programs
In 1994, over 2,300 teachers, school
nurses, coaches, food service personnel,
and health professionals attended Dairy
Council workshops or meetings with
DCI-sponsored speakers
Over 350 home economists, dietitians,
and other health professionals attended
regional seminars on labeling and
osteoporosis
DCI arranged five sites for a national
teleconference. Cow ’ sAfilk• The Contro
versy, which provided research informa
tion to over 100 health professionals.
Through the LIFESTEPS®: Weight
Management Program, 36 new leaders
were trained -- who in turn provided a to
tal of 40 new programs reaching 544
participants.
Requests for the recorded nutrition au
dio messages produced for use over a
school's public address system continued
jSs»
Conference
On November 15, 1994 DCI co
sponsored with the Philadelphia Di
etetic Association and the Dela
ware Valley Chapter of the Society
for Nutrition Education, a regional
conference on the growing prob
lem of osteoporosis and its preven
tion.
ACROSS
2 Long-term Girard Ave. education
partner
3 Mineral found in milk
S 1958 DCI sports spokesperson
10 Healthy muscle nutrient in milk
12 Lbs. of fluid skim milk to make 1 lb
of nonfat dry milk
IS Highest milk producing state
16 Smallest state where DCI conducts
programs
17 Children need cui
daily
18 Name suffix used by DCI dietitians
19 DCl’s upstairs neighbor
21 Daily "royalty"
22 DCl's current newsletter
24 Official dairy symbol
26 First female DCI executive director
27 1920 Inter-State Producers' Ass'n
President who founded DCI
30 Destroyed by pasteurization
31 Truck used to transport milk
32 "It does a body good"
DOWN
1 High calcium spoon food
;inal name of DCI,
4 Orii
Council
6 DCl's president
7 National affiliate of DCI
8 DCl's teaching tools of long ago
9 Famous traveling fiberglass cow
11 Brittle bone disease
13 DCl's weight management program
to grow In 1994, over 300,000 students
were reached through the announcements
which were sent out three times during
the school year.
School Breakfast Promotions
Increase Student Participation
DCI staff continued to emphasize the
importance of the National School Break
fast Program through district-wide promo
tions The goal of each of these was to
help the districts achieve a greater partici
pation in existing breakfast programs.
School Districts Participating In
DCI Breakfast Promotions
is of milk
Seal
14 First colony to have cows
20 Animal with 4 stomachs
23 Primary DCI customers since 1920
25 Type of milk container introduced in
1964
28 Site of DCl's first play
29 In 1935 DCI moved to 20lh &
30 We:
territory
Dairy Council Trivia Puzzle
Near the end of 1994, DCI began a year
long promotion in one school just begin
ning a breakfast program in the
Gloucester City, NJ School District. Par
ticipation in the first two months of this
program, augmented by Dairy Council's
nutrition component, has been consis
tently at 50% Data collected through
this project will aid other NJ districts in
planning school breakfast programs.
Providing Nutrition Materials
This year, DCI introduced Mealtime
Sampler, a newsletter sent to over 4,200
food service professionals. The staff de
veloped and sold over 60,000 nutrition
placemats to preschools. Through its li
braries, DCI loaned over 735 books and
972 videos.
Health professionals ordered over
30,000 brochures on osteoporosis,
women’s health, and calcium in 1994.
In 1993-94, DCI placed a total of 5,326
Nutrition...lt's Elementary curriculum
packages—reaching 60% of all 2nd and
3rd grade teachers in our territory. Over
1,300 of these were placed in 1994.
Over 233,014 pieces of nutri
tion information were mailed to
DCI customers by the Sales and
Customer Service Team. Shown
(from right): Pat Tyson, Dawn
Reynolds and Mark Shaw.
Reaching Consumers Through
The Media
During this year. Dairy Council reached
over 40,000,000 consumers through radio
and television, and over 400,000 consum
ers through newspapers and magazine ar
ticles with a consistent, scientifically
sound nutrition/calcium message.
In 1994, farmers received
$13.35 per hundred pounds for
their milk. At the supermarket,
the consumer could bay a half
gallon of milk for $ 1.15. V"-
Answers on Page 22.