Dairy Council Moves Into
The 19905, now approaching its mid
point, is a decade of innovation, team
work, and strengthened alliances. In
1990, the Dairy Council staff, together
with representatives from the Board of
Directors and from the education and
health professional communities, at
tended a two-day strategic planning meet
ing. There they formulated a new mis
sion and vision statement for the organi
zation.
DCI was completely restructured and
began to work in teams rather than by ter
ritorial division. Customer Service be
came central to the heart of Dairy Coun
cil, together with a growing awareness of
our partnership with the dairy farmers
who make our work of nutrition educa
tion viable
For nutrition education, the 90s ush
ered in the emphasis on the role of fat in
the diet. Dairy Council offered a new
program , Healthy Dividends , which was
developed by National Dairy Council.
Media Specialist Althea Zariecosky (R) appeared on Philadelphia's
KYW-1V Eyewitness News with Anchor, Kim Adams, and Marketing Reporter
Gary Geers.
Congratulations
Dairy Council Inc.
Robert
Certified
Bala Cynwyd, Pa 19004
(610)660-7743
The program put the current scientific
recommendation of 30% of calories from
fat into practical terms that consumers
could easily understand.
A unique twelve-minute video, Bar
bershop Talk, targeted to African Ameri
can men, was produced by DCI in the
summer of 1990. That same year, DCI
developed a slide presentation, Nutrition
Throughout The Life Cycle. Designed for
high school through adult audiences, this
successful slide presentation was later
transferred to videotape.
The LIFESTEPS®: Weight Manage
ment Program was revised in 1990 to in
clude the newest research on lapse and
relapse prevention
By 1992, .school breakfast programs
had become a central issue both nation
ally and locally. The DCI staff developed
school breakfast promotion events that in
cluded working with targeted school dis
tricts to increase participation in their
school breakfast programs.
F. Burock, PC
Public Accountant
Two Bala Plaza
Suite 300
P.O. Box 2042
The 1990 s And Beyond
In 1993, “Healthy People 2000” (a
conference which DCI sponsored with
Immaculata College, the Philadelphia
Dietetic Association, and the Delaware
Valley Chapter of the Society for Nutri
tion Education), reached over 300 health
professionals.
Computer technology-including desk
top publishing—continued to grow at
Dairy Council in the 90s, and all of the
publications and marketing information
were completed in-house by the staff In
the first four years of this decade, the or
ganization received eight national/re
gional awards for their publications and
communications programs.
Media became a central way of dis
seminating nutrition information to the
consumer Through the new media spe
cialist position and careful tabulation of
results, DCI could track that they were
reaching millions of people with a nutri
tion message.
Nutrition messages recorded on audio
tapes to be played over a school’s public
address system were developed and of
fered to educators in the DCI territory.
Tom MacDonald, from WWDB-FM
radio in Philadelphia, interviewed
Mary Anne Cleary, DCl’s project
director of Barbershop Talk.
Pennsylvania Association
of Family
■ST and Consumer Sciences
’ (Formerly PA Home Economics Assoc.)
congratulates the
Dairy Council, Inc. on
75th Anniversar
Family & Consumer Sciences
• empowering individuals
• strengthening families
• enabling communities
Congratulations
Dairy Council
75th Anniversary
Dairy Council Inc. 75th Anntversary-
Ivo Otto, Jr., vice president, DCI
Board of Directors, is shown (left to
right) with Jan Stanton, executive
director, DCI; Dr. Paul E. Hand, sec
retary and general manager of At
lantic Dairy Cooperative (ADC);
and Roy W. Hetrick, second VP of
ADC. Hetrick accepted a plaque
honoring ADC for 75 years of sup
port of DCI. Dr. Hand received rec
ognition for his leadership and
commitment.
In 1992, Dairy Council opened
the new Dairy Corner at the Phila
delphia Children’s Zoo. DCl's Pat
Kennedy is seen making nutrition
fun for the kids.
to the
on their
Compliments of
235
its