Robert McSparran led the Dairy Coun
cil Board of Directors as its president
through the 80s to the present day. Dairy
Council moved with the times as the con
sumer became more sophisticated and
committed to healthy diets.
A growing emphasis on fitness and
health coincides with tighter schedules
for American families, with less time to
spend in the kitchen and with food
choices. At the end of the decade, 7-out
of-10 households owned microwave ov
ens. Food safety became a major issue
and sophisticated packaging and advertis
ing often left the consumer confused and
cautious.
FOOD...Your Choice was introduced to Schuylkill County educators at
a special breakfast/learning session in 1989. Seen from left is Ula Darling,
DC) nutrition educator; Edward Brewer, superintendent of Pine Grove Area
School District; and Catherine Pasierb, third grade teacher for Tremont
Elementary.
1960 s
The 1980 s was a decade of partner- products available to the many visitors,
ships. Through the efforts of the Board of Special projects were developed in coop-
Directors, an ice cream parlor and eration with Sharswood Elementary
children's theater were opened at the School in Philadelphia, and with the
Philadelphia Zoo in 1983, making dairy Academy of Natural Sciences.
Zoobilee meets the President of the Board ...and makes the Six
O’Clook News. Zoobilee, a new milk cow at the Philadelphia Children's
Zoo was donated by Dairy Council, the Atlantic Dairy Cooperative, and
Pennwell Farms. Shown left to right: DCI Executive Director Jan Stanton;
DC I Board President Robert McSparran; and Penrose Hallowell of Pennwell
Farms.
Later, two of the local Philadelphia television stations covered Zoobilee
being milked for the children visiting the zoo. She was the star of the Six
O'Clock News on Channel 10 and Channel 6.
The 1980 s Usher In New Consumer
Nutrition Awareness
In 1980, over 450 workshops were
given for educators. The next year over
10,000 educators were reached through
workshops for the new F00D... Your
Choice curriculum.
In the early 80s, Nutri-Runs for Fitness
were co-sponsored by Dairy Council and
the Philadelphia Dietetic Association. In
1984, the last sponsored run, over 800
people gathered in Center City Philadel
phia for the 10K event.
In 1985, the Pennsylvania Dairy Pro
motion Board funded five new counties
for Dairy Council to service:
Northampton, Lehigh, Berks, Carbon,
and Schuylkill.
Working Together —Eighties Style
DCl's Nutri-Runs were family affairs. Here, mom and baby watch Dad
in the race. The tee-shirts were provided compliments of MAMMA.
Over 800 people are seen running in Dairy Council's Nutri-Run near the
Philadelphia Museum of Art.
In 1988, Dairy Council and MAMMA adopted the Sharswood Elemen
tary School in South Philadelphia, in order to promote good nutritional
habits to the youngsters. Here, the 76ers "Big Shot" makes a hit with Dairy
Council's Cool Cow. The kids from the Sharswood School enjoyed their
antics during the Adoption Ceremony.
PACT & FANCY
Daily Council Inc. 75th Anniversary* 1 !?
Dairy Council helped to fund a
four-month “Cows!. Fact & Fancy"
exhibit at the Academy of Natural
Sciences in 1989. This included a
live cow in residence, a make be
lieve trip through a cow’s stom
achs, a photography display, and
workshops for teachers entitled
“From Moo To You: Cows, Food and
Nutrition.”