-Dairy Council Inc. 75th Anniversary
232
1970 s
Nutritionists were often quoted in
newspaper articles as they responded to
the readers’ increasing interest in bal
anced diets and sound nutrition advice.
Radio interviews also carried out the mis
sion of providing scientifically based nu
trition information
In the early 70s, Dairy Council intro
duced Big Ideas, a curriculum for chil
dren from kindergarten to sixth grade.
For the first time, the nutrition staff of
fered inservice programs to teachers, ex
plaining the curriculum, and teaching
them basic nutrition concepts. Thousands
of school children were then taught les
sons in nutrition. This was probably the
first nationwide nutrition curriculum.
Exhibits were held and nutritionists
spoke to visitors at local malls. These
programs were a strong part of Dairy
Council’s work through the 70s and mid
80s
It was also at this time that the staff
began to sponsor graduate courses and
symposia with local colleges
The Moo-In exhibit was a popu
lar event at local malls.
1970 s
During all of this decade and into the
80s, Terry Heller directed Dairy
Council’s nutrition education activities.
Strong alliances were built with the local
dietetic associations and other nutrition
organizations
Exhibiting was just one of the many services Dairy Council provided.
Here, Terry Heller, director of the nutrition staff, offered information on
diet and nutritious eating.
mm —In 1970, farmers received $5.59 per hun
fm Wt dred pounds for all milk sold. And at the su
■ per market, consumers could buy a half
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Getting The Nutrition Message Out
Ray Weber, executive director throughout the 70s, explains the finer
points of milking a cow to WPVI-IV's Captain Noah.
Regular interviews on radio help communicate nutrition messages to
a larger audience. Here Diane Cordell, nutrition educator, is inter
viewed on WKDN-FM.
A Decade Of Building Alliances
In 1979, torrential rains brought flood
waters which nearly destroyed Dairy
Council’s offices! Throughout the build
ing the water leveled off at three-feet.
Staff pulled together to clean up and pre
serve what records were salvageable.
/ ,
Building Your Dairy/Dairy
Council Trivia Knowledge
Did you know that..
•The “Real Seal” is the official daily symbol.
•Pasteurization destroys bacteria in milk.
•Tankers are the trucks that transport milk.
•It is milk that “does a body good.”
•Yogurt is a popular 90s high calcium spoon food.
•Plastic milk containers were introduced in 1964.
•Blair is the western-most county in DCFs territory.
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“Miracle of Milk" as a permanent exhibit. At this time the trailer was re*
tired from active duty.
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Print Media Recognizes
Honest Nutrition Knowledge
Print medium contacts were
made strong during the 70s in order
to communicate Dairy Council’s nu
trition message.
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