1960 s
The Miracle of Milk exhibit was fu
eled up and ready to go during this era.
This mobile exhibit visited schools telling
the story of milk from farm to a family’s
table. This 30-foot long trailer caught the
attention of children everywhere.
The trailer would arrive about one
hour before viewing was to begin, to al
low time for positioning and making
power connections.
Although it was designed for 4th, sth,
and 6th graders, it often found audiences
in the summer months at fairs and shop
ping malls throughout the area.
Geraldine often made mall appear
ances with the Miracle of Milk, espe
cially during June Dairy Month.
Lester C. Jones, Sr., served as president of Dairy Council's Boatd of Di
rectors through the 70s.
Services And Programs
Continue To Change
And Adapt To Current Needs
The 70s witnessed the Dairy Council
office move from downtown Philadelphia
to its present location in Southampton,
PA. In 1972, the Middle Atlantic Milk
Marketing Association became the major
funding source for Dairy Council's nutri
tion education activities. Robert
McKinley continued to direct the Dairy
Council staff throughout most of the 70s.
In 1977, Raymond Weber became execu
tive director and Lester Jones was named
The Miracle Of Milk
children and adults learned about mic and how it makes its way to the kitchen table by visiting the 30-
foot mobile Miracle of Milk exhibit-taken throughout the area by Dairy Council's Donald Freeman.
Dairy Council During The 1970 s
president of Dairy Council's Board of
Directors.
Through Ray Weber’s leadership, me
dia was given a strong emphasis. Staff
members became familiar faces on many
of the major Philadelphia TV stations.
Regular appearances were made on Cap
tain Noah and his Magical Ark; Farm,
Home and Garden with Gary Geers; and
Jim O’Brien’s Dialing for Dollars. In
Lancaster County, programming was
done with host Bob Malick on WGAL
TV, and in York County with WSBA
TVs Lew Doolittle.
ms is the Miracle of Milk!
Iffi §Kk • i- i i
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'HE DLIH COW TRANSFORMS PUNT MATERIAL IMO MIIK
G ® S&E
V.U OEUIERS NATURE S NUTRIENTS TO MAN
W CO\IT\TJ»AIFD FOAM NEIF’INS HIM TO *£3*}
S"S
AND.. LIVE BETTER/ ®
Nutrition educator Marian Pulaski weighed out the nutrition facts for
Farm Home and Garden's Gary Geers.
Daily Council Inc. 75tti Anniversary-
In 1960, the farmer
was paid $4.04 per hun
dred pounds of all milk
sold. And at the super
market the consumer
could buy a half gallon
of milk for 49 cents.
231