222
-Dalry Council Inc. 75th Anniversary
Underweight children were a major problem in the 20s when Dairy Council was founded and became more
acute during the Depression years. The staff worked closely with the Philadelphia Public Schools to provide free
milk to undernourished children. Records from those early years documented the success of this work, and
tracked the weight gain of the children.
At the beginning of this decade. Dairy
Council combined its nutrition and dra
matic staff into one department of health
education The staff responded to the
needs brought bv the Depression by con
tinuing to provide free milk to school stu
dents In the 1933-1934 school year,
87% of the school population in the
Philadelphia area was reached by Dairy
Council through plays, stories, lectures,
etc.
The Dairy Council “ladies” developed
literature teaching how to feed a family
“Loo fang forward *lo
Sinotfter 75 years of
Joint Ventures
in 9{utrition ”
( B<Es c r Wishes
£*
iWfc/SV New Jersey Nutrition Council
75 th Anniversary
AUCH PRINTING
Congratulations
To The
Dairy Council
On Their
11 South Easton Road
Glenside, PA
215-886-9133
Dairy Council In The 1930 s
The Depression Years
on a very low budget Nutrition posters
were developed by Dairy Council for the
major department stores in the Philadel
phia area —Bonwit Teller, Gimbel’s, Lit
Brothers, John Wanamaker, and
Strawbridge & Clothier Free milk was
provided to their undernourished employ
ees
In 1935, DCI placed an exhibit at the
Franklin Institute in Philadelphia which
had both motion and sound. This exhibit
traced the steps in the modem transporta
tion of the city’s milk supply.
In 1936 alone, 327 school teachers
came to the Dairy Council office to ask
for assistance with their school health
programs
In 1933, the first Dairy Council puppet
shows were developed. The first show
was presented in Trenton, NJ.
The puppets became more popular as
the decade progressed and flourished in
the 40s and 50s.
The ingenuity and creativity shown by
the staff continued in the form of litera
ture, plays, and music.
iJ\\z Philadelphia
the Dairy Council.
In 1936, Dairy Council established a
“Dairy Dell” at Philadelphia’s Franklin
Institute. The first year, over 500,000
people bought health sandwiches, ginger
bread, milk, and ice cream at this model
lunchroom.
This same year a dairy bam with live
cows was opened at the Philadelphia Zoo.
More than 100,000 visitors flocked in a
single day to viev the bovine residents.
This began a working relationship with
the Philadelphia Zoo which has continued
into the 90s.
Staff members were on top of the new
technology, and in 1932 did their first ra
dio broadcasts. In 1933, posters were
distributed to point of purchase sites
such as drug store fountains for mirror
posting. By 1936, 600 drug stores dis
played Dairy Council posters advocating
the use of milk shakes and milk drinks.
Throughout this decade, consumption
of milk was higher in Philadelphia than in
the remainder of the state, and 50%
higher than the average in the United
States.
Zoo salutes
Congratulations!
Thank you for 75 years
of outstanding education
and service
to our community.
Zoo
215 243-1100