1920 s
In the 19205, Dairy Council worked
with the Philadelphia Board of Education
to help establish nutrition guidelines for
all school children underweight or not.
The Board of Education said that they
were not willing to promote the sale of
milk in the school system unless it was
better treated (sanitarily) than the Phila
delphia milk supply was at present.
Dairy Council responded that it would set
Helping the dairy farmer through a Milk Quality Control Program was
an early part of Dairy Council's history.
S trength in numbers. It's one of the benefits you
receive when you belong to a group, especially a group
like the Pennsylvania Farm Bureau.
R epresenting more than 26,000 farming family
members from every segment of the industry across the
state, PFB serves the collective interests of its member
ship - everything from regulatory issues to the selec
tion of health care coverage.
M embership in the Pennsylvania Farm Bureau means
you'll also receive the same comprehensive, affordable
health care coverage provided to our members by two
of the most widely recognized names in Pennsylvania -
Capital Blue Cross and Pennsylvania Blue Shield.
Your coverage includes:
■ First dollar coverage for 365
in-hospital days
• One million dollar Major Medical
coverage with a $5OO deductible.
•Dependent children covered to age 19,
or 23 if a full-time student
• Mail order prescription drug
program
•Optional dental/vision coverage
S o, no matter your specialty -
cattle or crops, nursery or dairy - you'll benefit from
the experience and strength in numbers that your
membership in PFB includes.
Send for a free information packet.
Pennsylvania Farm Bureau
(800) 522-2375
application must meet eligibility guidelines of PFB
M Capital BlueCroM
Pennsylvania BlueShicld
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Dairy Council Launches
Milk Quality Control Program
aside 1/3 of its funds to improve the
quality of Philadelphia milk. The Board
of Education then agreed to cooperate in
the promotion of nutritional programs in
the schools, including milk with lunches
and snacks.
This launched Dairy Council’s quality
control program. Mr. C. I. Cohee was
“lent” to Dairy Council from DuPont’s
Agricultural Department to stabilize this
new program. The Dairy Council staff
often went to the dairy farms, giving
demonstrations on milking, straining, and
cooling milk In 1923, Dairy Council
hosted the World’s Dairy Congress, at
tended by 1,000 dairymen worldwide. In
1924, two Dairy Council representatives
went abroad at the request of the Milk
Publicity Council of England to assist in
beginning activities there.
Advertising, both on a
national and regional
level, served as a way to
get the message out
concerning milk and its
importance to the total
diet and good health.
In 1920, farmers were receiving $3.22
j|F y Jfl for every hundred pounds of all milk sold.
H\ v Delivered to the homes, the consumer was
VLe payin ® cen * s por half gallon.
Providing affordable health care coverage,
no matter what field vou're in.
V-*.
r I I Please send information on how I can apply for healthcare
■ I I insurance at rates I can afford!
Name
City
ite of Birth:
Business Phone
Mail to:Pennsylvania Farm Bureau
P.O. Box 8736
Camp Hill, PA 17001-8736
Dairy Councfl lnc. 75th Annlversary-
By the mid-twenties, Dairy Council
had 48 employees. From the beginning,
this new organization used paid advertis
ing techniques. As the other nutrition
work of Dairy Council increased in vol
ume and importance, it was felt that this
type of paid publicity could not be con
tinued profitably and was eliminated.
However, the groundwork for using local
advertising in the dairy industry was es
tablished in this area, and continues to be
an important part of dairy marketing.
State:
S S. Number;
Home Phone
221
LF3/95