BlfrLancastar Fanning, Saturday, March 4,1995
Dairy Association Promotes
Milk At Ice Show
SYRACUSE, N.Y. The Coronation Ice Show in Lake
American Dairy Association and Placid, N.Y.
Dairy Council, Inc. (ADADC) Marking the beginning of the
helped sponsor the 69th Annual winter sports season, the ice show
The American Dairy Association was proud to present
the 69th Annual Coronation Ice Show at Lake Placid earlier
this winter. The new advertising campaign, “Milk - Help
Yourself.” was featured in the programs, on dasher boards
in the ice skating rink, on ski slope billboards and on vests
of ski competitors. Winter sports enthusiasts were remind
ed to drink milk while enjoying the athletic events.
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featured ADADC’s new advertis
ing campaign, “Milk - Help Your
self.” The ads were featured in the
programs, on dasher boards in the
ice skating rink, on ski slope bill
boards, and on the vests of ski
competitors. While enjoying the
winter athletic events, fans were
reminded to drink milk.
The ice show featured Maia
Usova and Alexander Zhulin,
Olympic Silver Medalists and
World Ice dance champions. Stacy
Martin, St. Lawrence County
Dairy Princess and member of the
St. Lawrence Figure Skating Club,
was among the skaters at the ice
show. The daughter of David and
Teri Martin of Gouverneur, Stacy
has aspirations to perform in the
Ice Capades someday.
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Food Editors Find
Useful Items
On Menu
CHICAGO, 111. Food com
municators attending a recent
International Food and Lifestyles
Media Conference got a taste of
social and safety'issues that affect
meat purchasing, thanks to two
sessions sponsored by the Nation
al Live Stock and Meat Board.
More than 80 members of the
food and lifestyle press and free
lance writers attended the confer
ence, held in Las Vegas, Nev.,
recently.
The Meat Board provided
speakers who explored factors in
two areas that affect today’s meat
shopping patterns: food safety and
consumer trends that are taking
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place in this country. Trends dis
cussed include increasing ethnic
diversity, an aging population and
the rise of women in the work
place. According to Susan Parent!,
assistant director of Meat Board
Test Kitchens and Editorial Ser
vices, information provided will
be highly useful to food editors.
“Food safety and social trends
are areas of great interest, both to
the media and the general popula
tion,” Parent! said. “Within the
meat industry, we understand the
significance of these factors. Now
food editors also have a better
grasp of what the data means, in
terms of the food we purchase and
meals we eat.”
In Stock.
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