Lancaster farming. (Lancaster, Pa., etc.) 1955-current, January 28, 1995, Image 23
Marketing Short Course, Value-Added Products At Vegetable Conference (Continued from Pago A 1) added vegetable products. In addition, on Thursday morn ing, Adrienne Zoble, a business, advertising, and public relations consultant, will speak about how to write a marketing plan. Zoble, founder and president of Adrienne Zoble Associates in Somerville, NJ., has worked with both small and large businesses in developing marketing plans and training personnel. During the special marketing short course on Thursday, Zoble said she will be speaking about developing a marketing plan for small businesses. During a special afternoon panel, Zoble said she will be looking at advertisements to analyze them for what benefits the'products or services provide (taste? convenience? location? hours?) as contrasted to merely “features” that don’t answer the question consumers ask when reading an ad: WIIKM, or “what’s in it for me?” Donna Miller, an artist with D- Square Designs in Lemoyne, and Rudy Grab, advertising director for Funk’s Farm Market in Mil- Best Com and Tomato Afarieties for Pennsylvania xtra Early SE Sugar Enhanced Com ft Superior flavor and texture to any Sh 2 - without the V headache of isolation. ft Stokes has die earliest maturing homozygous SEs V in the world • helps you take advantage of the best prices early in the season. ft Primarily for fresh market roadside - where flavor is V critical. SE WHITE Guinevere, 56 days Sugar Snow, 68 days Divinity, 78 days SE BICOLOR Aladdin, 56 days Qeronimo, 63 days Ivanhoe, 66 days SE YELLOW Custer, 55 days Patton, 60 days King Arthur, 66 days For more information and our FREE Growers Catalog call 1-800-263-7233 lersvillc, will also participate in the advertisement review panel, to be moderated by John Stark, Pennsyl vania Department of Agriculture. Short course participants are urged to bring along samples of print advertising and the panel will then evaluate them for the audience. There is an additional $l5 fee for participation in the short course. Dr. Joan Thomson from Penn State will make the opening pre sentation of tiie short course. She will be presenting the results of a survey of 1,214 Pennsylvanians and their produce-buying habits. On Thursday afternoon, after the marketing short course ad review panel, is another panel, “Breathing New Life Into Pen nsylvania’s Fanners’ Markets,” modered by John Stark, Pennsyl vania Department of Agriculture. Charles Radle, Pennsylvania Department of Agriculture, will be tevewing some of the food safety requirements farm markets need to meet if they prepare fresh veget ables for ready use. Troxell said the state vegetable growers association regularly con ducts an annual survey of what Or Fax 716-695-9649 growers think about the confer ence. The marketing short course has some of the best response of the survey, he said. Troxell said the short course is used to draw high quality speakers at the conference. “It is something that has been well received and that people appreciate,” he said. Also, members of the associa tion, which totals 600, also point out good response to tiie irrigatioiT and integrated crop management portions of the conference. Several other aspects of the con ference include the Fresh Market Vegetables segment during the Tuesday morning program, such as comparison of staked and pruned tomatoes vs. neither, by Doug Sanders, North Carolina State University, andacostanalys is for stake-grown tomatoes by Robin Brumfield, Rutgers University. Wednesday morning features the use of fertigation, by Sanders. Troxell said that “fertigation” is a big topic, as evidenced by the answers on the survey from the state vegetable growers. ‘ ‘lt’s been a topic that we get a lot of requests From SE DS ® The outstancfing flavor and performance of the Ultra Series has created a demand in bedding plant sales as well as the commercial growers. ® Through old fashioned breeding methods, Stokes has developed the Tastebud* Gene which has given the Ultra Series its outstanding balance of sugar/adds and tasty sweet flavor. ® All seed is defuzzed, sized, HWT TSP and Chlorine treated to help control disease. THE ULTRA SERIES: ® Excellent stress tolerance ®No green shoulders ® Noticeably better flavor than any competitor varieties ® Stokes Exclusive ® Virtually crack free 62 day - earliest variety available with commercially acceptable qualities. ROADSIDE RED VF 62day - Our best row crop early basket type ULTRAMAGNUM VFT 68 day, main season Jumbo version he Ultra Series ULTRASWEET VFT Lancastar Firming, Saturday, January 28, 1995-A23 for,” he said. Also, there are various grower panels throughout the three-day conference, including “Grower Experiences With Carousel Plan ters” moderated by Dwight Hess. Furman Foods. Marietta, on Tues day afternoon. Another panel, dur ing the Wednesday morning Gen eral Vegetables section, is “What I’m Looking For When I Buy,” a panel modered by Robert Amster dam, Cohen and Son, Biglerville. In addition, state fruit grower educational sessions are held all three days, including complying with regulations on Tuesday after noon, small fruit sessions on Wed nesday afteroon, and fruit sessions all day Thursday. There is also a bedding plants session on Thurs day afternoon at the conference. At the conference’s trade show, more than 120 exhibitors have signed up to display vegetable and fruit production products on two floors of the convention center. ‘ ‘This is one of the better shows in the Northeast for them,” accord ing to Troxell. “Historically, growers have always been satis fied with the show.” Awards will also be presented at the conference. On Tuesday at noon, the annual Tomato Awards Luncheon is held to honor produc ers for processed tomato yields. Tickets are $9 each for the luncheon. On Tuesday evening at 6:30, the Fruit and Vegetable Growers annual banquet is held. There, the associations honor retiring presi dents and several lifetime mem berships in the associations are awarded. Troxcll said three mem bers will be honored with lifetime memberships at the conference. Cost of the banquet is S2S per person. Troxell said the annual confer ence will also be held next year at Hershey. One of the reasons is the central location and because Her shey has the facilities to handle a large conference under one roof. One-day member registration is $25 and three-day registration in advance is $3O. Non-member one day registration is $35 and three day registration is $55. Regular yearly membership in the state vegetable growers associ ation is $4O. For more information, contact Troxell at the Pennsylvania Veget able Growers Association, RD 1 Box 392, Northumberland, PA 17857-9723, (717) 473-8468. Complete Program On Page A 24 M* the