Lancaster farming. (Lancaster, Pa., etc.) 1955-current, January 06, 1995, Image 114

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Easy calving and remarkable mothering ability are the
trademarks of Beefmaster cattle. This reflects the philosophy of
Beefmaster breeders who believe that putting a live, healthy calf on
the ground and raising that calf to a heavy weaning weight are the
two most important requirements in any successful beef cattle
program.
But there’s much more to the Beefmaster story. This hardy,
adaptable breed, which originated some 60 years ago in South
Texas, now produces successfully throughout the United States.
Many top herds are now located in Eastern and Midwestern states,
including Pennsylvania and Virginia.
There’s one crucial thing you should know about Beef masters:
This is a “complete” breed, bred and developed to put a balance of
important traits in your herd. This is not a single trait breed; it is not
a terminal breed.
Beefmasters give you heavy weaning calves that are worth more
UPTON FARMS, INC.
Buzz Upton
5102 Nansemond Parkway
Suffolk, VA 23435
804-242-6111 Business
804-242-4774 Fax
BEEFMASTERS GIVE YOU THIS
—AND MORE!
money. They give you absolutely spectacular replacement heifers.
And with these heifers, you get more marketing flexibility. Your
Beefmaster or Beefmaster cross heifers can be kept for
replacements, sold at weaning or sold for premiums as
replacements. There’s a growing market for Beefmaster-bred
replacement heifers and many cattlemen get considerably more
money for their heifers than for their steers.
For a close-up look at how Beefmasters perform in your area,
you’re welcome to visit our places at any time. Or check out the
Beefmaster bull we have enrolled in the Pennsylvania performance
testing program at State College. The feeding efficiency and
carcass traits of this top young polled bull are being compared to the
performance of 74 bulls representing other breeds.
For more information on Beefmaster cattle and BBU programs,
write or call the breeders listed below. Or contact Beefmaster
Breeders Universal, 6800 Park Ten Blvd., Suite 2-90 West, San
Antonio, TX, 78213, 210-732-3132.
BB
UU
BEEFMASTERS
LEHR CATTLE WORKS
John & Belinda Lehr
270 Cedar Ridge Road
New Oxford, PA 17350
717-624-3943