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MMI
STRONGSVILLE,
Ohio Milk Market
ing’s strong operating
results will be the focus
of the Milk Marketing
Inc. (MMI) annual
meeting of delegates on
Dec. 14. The meeting,
held at the Fawcett Cen
ter, Columbus, Ohio,
begins at 10 a.m.
“Milk Marketing
marketed and processed
4.75 billion pounds of
milk in fiscal year ’94,
up 25 million pounds
from fiscal year ’93,”
said Don Schriver,
MMl’s CEO and execu
tive vice president. “Net
revenues were $725
million, up over $36
million from the previ
ous year.”
Utilizing the theme
“Building Blocks of
Value,” Don Schriver
and Chairman of the
Board, Herman Brubak
er, «re to report to the
delegates on MMl’s
strategies to prepare for
the future.
Brubaker will speak
on the broad issues fac
ing the dairy industry
and how MMI is prepar
ing for the realities in
the marketplace with
GATT, the 1995 Farm
Bill, and moving farm
ers closer to the con
sumer through promo
tional issues.
Schriver will present
MMt’s state-of-the
union address and spell
out what steps MMI is
taking to reposition
members for the new
environment. He will
explain how the cooper
ative is adding value to
the benefits, operations
and services MMI
offers to members and
customers.
Seminars
Delegates will be
offered a choice of three
seminars.
“Milk Components:
Pieces Parts that Sell”
will inform members
how milk is broken
down into its compo
nents. The industrial
uses of milk compo
nents and who uses
them will be answered
in this 30-minute ses
sion.
“Competitive Posi
tion i n g Dairy ’ s
Future” is designed to
make members aware
of the changing compet
itive dairy environment.
Session focuses on eco
nomic and market reali
ties facing dairy farmers
in the future.
“Milk Makes a
Splash” explores new
promotions in market
ing milk and cheese.
How Dairy Management
Inc. (DMI) impacts the
sale of milk and cheese
with the dairy promo
tion checkoff will be
answered in this semi-
nar.
Trade Show
The annual meeting
will also feature dis
plays of MMI manufac
turing operations, mem
ber services depart-
To Hold Annual Meeting
ments, and testing labs.
Members can bring in
milk samples to be test
ed. Dairy products made
by MMI manufacturing
operations and foods
containing MMI prod
ucts will also be avail
able for delegate taste
testing.
Meeting time
Registration and
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communication fair dis
plays open at 9 a.m. The
annual meeting begins
at 10 a.m. The Fawcett
Center for Tomorrow is
located just north of the
Ohio State Stadium,
2400 Olentangy River
Road, Columbus, Ohio.
MMI is the region’s
largest dairy producer
owned cooperative and
the 73rd largest U.S.
food company. Head
quartered in Strongsville,
Ohio, MM! is owned by
5,700 dairy farm fami
lies in an eight state
Midwestern area includ
ing Ohio, Indiana,
Pennsylvania, Michi
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tucky, Maryland and
West Virginia.
Ayrshires Set Records
BRATTLEBORO,
Vt. Several Ayrshire-breed,
age-class production records have
been broken recently, according to
a news release from the Ayrshire
Breeders Association, headquar
tered in Brattleboro, Vt.
In October, Mini-Ayr Fay Mick
Fayre set a record for die the
10-year-old and older age class
with a 305-day lactation produc
tion of 35,090 pounds of milk,
1,149 pounds of fat, and 1,108
pounds of protein.
According to Julie Nichols,
Dairy Herd Improvement Records
coordinator for ABA, “This is the
second time this year that the
record for this 10-years-and-over
class has been broken. And it’s the
fourth time this year Ayrshire
catde have established new class
records.
In the news release, Nichols
stated that in June this year,
Ardrossan C. Boy Fine Vue had set
the previous 10-year-old and older
record with a 305-day production
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of 26,120 pounds of milk with
1,142 pounds of fat and 848
pounds' of protein.
Another record breaker this
year, in the senior 3-year-old age
class, was Ardrossan Trident Eyes,
with a 305-day record with 29,020
pounds of milk, 1,170 pounds of
fat, and 1,014 pounds of protein.
In the junior 3-year-old class,
Maple-Dell Sailor’s Jetlag set an
age-class production record of
27,789 pounds of milk, 1,164
pounds of fat, and 874 pounds of
protein.
According to Jim McConnel,
president of the ABA, the series of
production records being broken
this year is an indication that the
breed is making strong genetic
progress.
“I think this shows that we are
not just talking about the Ayrshire
breed ‘bold changes* in a general
sense. These new national class
leaders are proof that all the Ayr
shire breeders are committed tow
ards improving the Ayrshire
breed.”