816-Lancaster Farming, Saturday, August 6, 1994
New York, New Jersey Train Royalty For Promotional Duties
MORRISVILLE. N.Y.
Informative workshops, new
friends, and fun were all a part of
the three-day Dairy Promotion
Training Seminar held July 6-8 at
Morrisville College. The seminar
prepared 170 participants from
throughout New York State and
New Jersey for an upcoming year
of representing the dairy industry
and promoting its products.
Effective communication skills
are a valuable tool for dairy pro
moters as they interact with the
public. In ofdcr to sharpen these
skills, dairy princesses, maids, and
ambassadors attended workshops
on effective speaking, radio public
service announcements, news arti
cles, and media training.
Brenda Beltram, ADADC com
munications director, conducted
the workshop dealing with contro
versial media questions.
“It’s important for county pro
moters to be able to respond to
tough questions from the media,
consumers, and especially animal
rights activists,” she says. “By re
viewing questions and profession
alizing responses on video, the
workshop provided the training
necessary to handle on-the-spot
questions with confidence.”
Information presented by nutri
tion experts serve to further edu
cate the dairy representatives with
information they will pass on to
consumers. Supermarket promo
tion demonstrations train promot
ers to execute professional dairy
sampling programs and answer
consumer questions in retail
stores.
School presentations, speeches,
and the “do’s” and “don’t’s” of
fashion were demonstrated by
state and former dairy princesses
to provide tips to the newer pro
moters on how to present them
selves effectively to a variety of
audiences.
While meeting new friends
from all over the Empire State and
New Jersey, the seminar partici
pants gained the skills and the en
thusiasm to spread the word about
%
% ;
.orsey ...icesses: Front Row, k to
right: Christine Salter, Warren; Stephanie Sroczynski,
Middlesex; Holly Sutphin, Somerset; Nancy Siekler, New
Jersey Princess. Back Row: Donna Shinn, Burlington;
Chris Patten. Salem.
1994 New York State Dairy Princesses: First Row, left to
right: Traci Wilkes, Wayne; Sandra Ferry, Montgomery;
Windy Rosiczkowski, Lewis; Jackie deMeurers, Madison;
Catherine Rouse, Washington; Lisa Lilley, Otsego; Carla
Schenck, Steuben; Carrie Gunning, Tompkins. Second
Row: Nicole Walker, Livingston; Jonelle Smith, Cortland;
Lisa Perrin, Genesee; Erica Jones, Cattaraugus; Rebeka
Cowles, Onondaga; Tammy Beechler, Monroe; Julia
dairy products in their home coun
ties.
Stephanie Meyers, ADADC
producer communications special
ist and coordinator of the seminar,
is impressed with the enthusiasm
reflected by the new spokesmen
for the dairy industry, “the dairy
industry has a great group of pro
moters this year. Their enthusi
asm, coupled with the skills they
gained at seminar, is sure to sell
lots of dairy products,” she says.
The American Dairy Associa
(Turn to Pago BUT)
1994 New York State Alternate Dairy Princesses: First Row, left to right: Deborah
Lukins, Onondaga; Jennifer Martin, Oneida; Lois Lewis, Cattaraugus; Bridget
Cummings, Lewis; Holly Morse, Chemung; Michele Schaefer, Delaware; Melissa
Dalton, St. Lawrence; Valcia Holden, Livingston. Second Row: Clover Cole, Tioga;
Laura Torbert, Tioga; Molly Van Buren, Rensselaer; Pamela Mackin, Otsego;
Margaret Donovan, Steuben; Kristie Bancroft, Livingston; Sarah Kent, Chemung;
Carly Parker, Cortland; Lillian Lunde, New York State Alternate Princess; Heather
Ivett, New York State Alternate Princess; Heather Ivett, New York State Alternate
Princess. Third Row: Alma Waters, Monroe; Dannele Peck, Cortland; Loretta
Chase, Chautauqua; Kathleen Jenkins, Chemung; Andrea Shelley, Monroe; Melissa
Youngers, Wyoming; Rebecca Smith, Schoharie; Jaci Stewart, Washington. Fourth
Row: Melinda Youngers, Wyoming; Jennifer Tanis, Chenango; Kelly Flynn,
Franklin; Jamie Stockwell, Jefferson; Jennifer McAvoy, St. Lawrence; Marcl
Anderson, Ontario. «
Rotman, Franklin, Cori Jaycox, Schoharie; Jennifer
Emerling, New York State Princess. Third Row: Stacey
Winkler, Herkimer; Jamie Burns, Delaware; Jennifer
Osgood, Wyoming; Jackie Hall, Saratoga; Stephanie
Cash, Jefferson; Holly Howland, Tioga; Sabrina Holcomb,
Chenango. Fourth Row: Julie Raymond, Orange; Katie
Strub, Ontario; Anita Lant, Chemung; Trlcia Hopkins,